Tami Fujii
CEO & Co-Founder at KINONA- Claim this Profile
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Bio
Laura Biggers
We retained Tami to help us program manage the launch two major initiatives within Providence and Swedish: The re-brand of Health Express to Express Care Virtual and the rollout of our Express Care clinics. Tami was able to quickly dive into these two separate projects, build trust and develop partnerships with the business and marketing teams and help Providence drive and deliver both of these initiatives on time. Tami also introduced the concept of a marketing playbook to Providence which helped ensure operational readiness prior to and during launch. The playbook concept now been adopted as a standard best practice for the marketing organization. In addition to these responsibilities, Tami also provided leadership within the GTM team by facilitating our strategic planning sessions where she helped to align the team on a vision/mission and helped us align around a set of competencies that the team would need to be successful. This framework and preparation helped us to establish our goals and objectives for the year ahead. Tami's insights, her humor and her deep experience was an invaluable asset to myself and the team. I would highly recommend Tami for any future projects.
Rich DePencier
We contracted with Tami to help build out a huge seasonal promotional assortment around a new tier of products for Aladdin. Based on her experience and her can-do leadership, Tami jumped in quickly, assessed the current state and partnered with design, marketing, manufacturing and sales to create and deliver a 30+ SKU assortment. With only a handful of resources, Tami kept the project on time, within cost and in line with profitability goals to bring a successful line to market. I would not hesitate to work with Tami again in the future.
Laura Biggers
We retained Tami to help us program manage the launch two major initiatives within Providence and Swedish: The re-brand of Health Express to Express Care Virtual and the rollout of our Express Care clinics. Tami was able to quickly dive into these two separate projects, build trust and develop partnerships with the business and marketing teams and help Providence drive and deliver both of these initiatives on time. Tami also introduced the concept of a marketing playbook to Providence which helped ensure operational readiness prior to and during launch. The playbook concept now been adopted as a standard best practice for the marketing organization. In addition to these responsibilities, Tami also provided leadership within the GTM team by facilitating our strategic planning sessions where she helped to align the team on a vision/mission and helped us align around a set of competencies that the team would need to be successful. This framework and preparation helped us to establish our goals and objectives for the year ahead. Tami's insights, her humor and her deep experience was an invaluable asset to myself and the team. I would highly recommend Tami for any future projects.
Rich DePencier
We contracted with Tami to help build out a huge seasonal promotional assortment around a new tier of products for Aladdin. Based on her experience and her can-do leadership, Tami jumped in quickly, assessed the current state and partnered with design, marketing, manufacturing and sales to create and deliver a 30+ SKU assortment. With only a handful of resources, Tami kept the project on time, within cost and in line with profitability goals to bring a successful line to market. I would not hesitate to work with Tami again in the future.
Laura Biggers
We retained Tami to help us program manage the launch two major initiatives within Providence and Swedish: The re-brand of Health Express to Express Care Virtual and the rollout of our Express Care clinics. Tami was able to quickly dive into these two separate projects, build trust and develop partnerships with the business and marketing teams and help Providence drive and deliver both of these initiatives on time. Tami also introduced the concept of a marketing playbook to Providence which helped ensure operational readiness prior to and during launch. The playbook concept now been adopted as a standard best practice for the marketing organization. In addition to these responsibilities, Tami also provided leadership within the GTM team by facilitating our strategic planning sessions where she helped to align the team on a vision/mission and helped us align around a set of competencies that the team would need to be successful. This framework and preparation helped us to establish our goals and objectives for the year ahead. Tami's insights, her humor and her deep experience was an invaluable asset to myself and the team. I would highly recommend Tami for any future projects.
Rich DePencier
We contracted with Tami to help build out a huge seasonal promotional assortment around a new tier of products for Aladdin. Based on her experience and her can-do leadership, Tami jumped in quickly, assessed the current state and partnered with design, marketing, manufacturing and sales to create and deliver a 30+ SKU assortment. With only a handful of resources, Tami kept the project on time, within cost and in line with profitability goals to bring a successful line to market. I would not hesitate to work with Tami again in the future.
Laura Biggers
We retained Tami to help us program manage the launch two major initiatives within Providence and Swedish: The re-brand of Health Express to Express Care Virtual and the rollout of our Express Care clinics. Tami was able to quickly dive into these two separate projects, build trust and develop partnerships with the business and marketing teams and help Providence drive and deliver both of these initiatives on time. Tami also introduced the concept of a marketing playbook to Providence which helped ensure operational readiness prior to and during launch. The playbook concept now been adopted as a standard best practice for the marketing organization. In addition to these responsibilities, Tami also provided leadership within the GTM team by facilitating our strategic planning sessions where she helped to align the team on a vision/mission and helped us align around a set of competencies that the team would need to be successful. This framework and preparation helped us to establish our goals and objectives for the year ahead. Tami's insights, her humor and her deep experience was an invaluable asset to myself and the team. I would highly recommend Tami for any future projects.
Rich DePencier
We contracted with Tami to help build out a huge seasonal promotional assortment around a new tier of products for Aladdin. Based on her experience and her can-do leadership, Tami jumped in quickly, assessed the current state and partnered with design, marketing, manufacturing and sales to create and deliver a 30+ SKU assortment. With only a handful of resources, Tami kept the project on time, within cost and in line with profitability goals to bring a successful line to market. I would not hesitate to work with Tami again in the future.
Experience
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KINONA
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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CEO & Co-Founder
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Jan 2017 - Present
My longtime friend and colleague and I started KINONA in 2017 and launched into the golf market in 2018. Five years later, you can find KINONA in over 400 country clubs and retailers across the country and abroad. We are proud to be a women owned and operated business in a male dominated industry and in a male dominated sport. We have re-defined and delivered stylish and flattering golf apparel for women who have been long overlooked and we attribute this to our years of corporate "training" and our inherent scrappiness. Check us out at www.kinonasport.com. Show less
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Fujii Consulting
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Advertising Services
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Senior Marketing & Branding Consultant
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May 2013 - Jan 2017
•Providence Health & Services - Providing Go-To-Market SME in support of re-branding of Health Express virtual services and the rollout of Express Care Clinics. Providing program management oversight to Open Enrollment campaigns •Pacific Market International (PMI) -Provided strategic merchandising solutions in support of the Aladdin brand by curating and sourcing a promotional product assortment of over 30+ products. •Merrill Gardens - Developed frameworks to help quantify outcomes and align stakeholders in the vetting and selection of new agency partners to design and develop their new website. •WiRL Summit Leadership and Coaching - Delivered strategic plan and roadmap to align objectives and establish business priorities. Clarified product offering, developed messaging/pricing frameworks and establish annual goals for the business. •City of Bellevue - Hired by city manager’s office to gauge attitude, level of understanding and expected outcome on a possible re-branding initiative. The findings and recommendations were used to inform future branding initiatives. •Reve - Partnered with the CEO to develop brand strategy, positioning, and key messaging to be used in white papers, investor pitch decks, and customer-facing marketing collateral. Developed and led execution of merchandising and marketing strategies designed to showcase user experience and create a clear call to action. •Bartell Drug - Managed director-level merchandising and marketing functions. Responsible for driving and meeting revenue and margin objectives as well as transforming a 14-person merchandising team into a more focused category management organization. Drove brand strategy, logo development, and packaging development for Bartell’s first cross-category private label brand. •Reppond Investments - Partnered with Founder/CEO to develop ownable market positioning and actionable marketing strategies to help launch the organizations new financial services model. Show less
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Seattle City Council
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Greater Seattle Area
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Campaign Manager
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Mar 2015 - May 2015
Briefly served as campaign manager for Seattle City Council candidate. Helped to drive and refine candidates messaging around issues, ensured campaign complied with all SEEC filing regulations and managed all internal and external communications. Successfully applied my knowledge and expertise in strategic planning, messaging and GTM launch in a sector where I had little prior experience. Unfortunately, the candidate withdrew from the campaign for personal reasons. Briefly served as campaign manager for Seattle City Council candidate. Helped to drive and refine candidates messaging around issues, ensured campaign complied with all SEEC filing regulations and managed all internal and external communications. Successfully applied my knowledge and expertise in strategic planning, messaging and GTM launch in a sector where I had little prior experience. Unfortunately, the candidate withdrew from the campaign for personal reasons.
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Management Consultant, Microsoft Stores & Worldwide Operator Channel
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May 2012 - May 2013
Assigned to help clarify the Windows 8 value proposition and drive it into the Worldwide Operator channel. • Led GTM strategies for Windows 8 on a global scale, working in close collaboration with Operator Partners, Field Teams, and Agencies to successfully "sell in" Office 365 and Windows 8 devices, • Served as Consultant to Microsoft Stores (microsoftstores.com), defining the Services category for the new online entity. Efforts included launching and merchandising Extended Service Warranty programs for Microsoft Surface, PC’s and Xbox that generated over $1M in revenue in the first 6 months. • Improved overall category profitability by developing merchandising strategies to increase attach rates and basket size with PC’s at varying price points. • Facilitated fresh thinking and innovation management within Microsoft Stores, driving numerous new pilot initiatives related to marketing, sales, and product experience—with a focus on incubating projects that were outside the traditional resource scope of the existing teams. • Defined engagement practices for the newly-formed Microsoft Stores Business Innovation Team, identifying business development opportunities, programs, and partnerships for future deployment. Show less
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T-Mobile
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United States
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Telecommunications
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700 & Above Employee
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Director, Product Management & Merchandising—Mobile Accessories
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Mar 2008 - Mar 2012
Business unit leader responsible for $180M in annual sales volume. Drove all product roadmaps and GTM activities, managing multiple cross-functional teams to ensure launch readiness. Additionally responsible for developing strategies/tools to better enable field teams to conduct sales, marketing, and promotional activities. • Increased revenue by 11% and margin by 29% YOY throughout tenure. • Developed new revenue share models for partner licensed programs, leading efforts which turned the business around from negative margins to profitability in less than 8 months. • Launched T-Mobile’s first direct sourcing program, improving margins and decreasing market lead times. • Successfully led the design, development, and execution of new product packaging, achieving a 10% cost savings while increasing revenue and improving brand value. Show less
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PMI Worldwide
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United States
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Manufacturing
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200 - 300 Employee
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Vice President - Marketing
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Jan 2001 - Mar 2008
• Led the development of enterprise-wide marketing initiatives and new product introductions to fuel enterprise growth, resulting in a 300% sales increase over a 5-year period. • Responsible for positioning and re-branding the 90-year old Stanley® brand. Successfully generated a sales increase of 15% and an increase in un-aided brand awareness by 13% over a two-year period.• Directed the re-positioning of the Aladdin® brand. Utilized consumer insights and identified macro lifestyle trends to define brand positioning and to re-assort the product mix.• Built brand-new Marketing Communications and PR functions within the company, leading to a 40% increase in website traffic, a 23% increase in consumer interactions, and other key performance gains. Show less
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Director of Product & Marketing / Product Manager
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Jan 1998 - Dec 2001
• Created the MiGo™ brand targeted at the “on-the-go” consumer. Developed positioning, product assortment, packaging and marketing communications plan to trade/consumer. Initial debut resulted in placement at retailers such as Target, Kohls, Fred Meyer, and Bed, Bath & Beyond. • Developed and executed product strategies for major private label customers including Starbucks, Nike, Eddie Bauer, Lands End, and LL Bean. • Responsible for the development of new product categories to balance out business seasonality and to focus on fashion element of the category. Show less
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Eddie Bauer
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United States
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Retail
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700 & Above Employee
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Product Manager / Assistant Product Manager
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1993 - 1998
• Developed and merchandised product categories with annual sales volume of $70 million. • Provided product direction and merchandising leadership for the Retail Catalog, and Online channels. • Managed the development and manufacturing of approximately 150 new styles annually. • Developed and merchandised product categories with annual sales volume of $70 million. • Provided product direction and merchandising leadership for the Retail Catalog, and Online channels. • Managed the development and manufacturing of approximately 150 new styles annually.
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Banana Republic
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United States
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Retail
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700 & Above Employee
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Merchandise Manager
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1993 - 1994
Transitioned Banana Republic Mens Accessories department from safari look to more sophisticated and updated look and feel. Collaborated with designers, production and planning on getting product to market and to align accessories with sportswear offerings. Transitioned Banana Republic Mens Accessories department from safari look to more sophisticated and updated look and feel. Collaborated with designers, production and planning on getting product to market and to align accessories with sportswear offerings.
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Butch Blum, Inc.
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United States
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Retail
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1 - 100 Employee
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Sales
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1986 - 1989
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Education
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1980 - 1984
Oregon State University
BS, Business Administration
Community
