Experience

AlGhanim Agriculture Group - AGA
• Egypt
• Farming
• 1 - 100 Employee
• Commercial Director

  • Nov 2022 - Present


BEAM Consolidated

• Saudi Arabia
• Manufacturing
• 100 - 200 Employee

• Group Cheif Commercial Officer

  • Apr 2021 - Aug 2022

  Reports to: - Group CEO. • Major Responsibilities: take ownership of the customer & the customer interface with the company's product and service offering, making sure that all functions of the organization are aligned to meet its strategic commercial objectives. • Other Responsibilities: - Responsible for overseeing the objectives & implementation of all commercial strategies. - Take the lead in detailing the definition of policies followed by the company on a national commercial level & need to make sure they fulfil the business’s annual budget. - Preparation of sales plans, marketing, profit & loss estimations and budgets, using market demand, corporate goals & historical figures to achieve this. - Developing, implementing objectives & goals. Set the expected performance standards for the workforce. - Determining the sales team size and structure & the incentive/compensation system that is in place as well as working with HR to select, recruit and train vendors. - Provide financial & revenue support to the rest of the company’s team of executives. - Manage the commercial & sales team while being heavily involved in the motivation, drive & development of new talent within the organization. - Implementing & maintain sales processes designed to achieve specific sales objectives. Show less



Saint-Gobain

• France
• Wholesale Building Materials
• 700 & Above Employee

• Commercial Manager

  • Mar 2019 - Apr 2021

  Job Title: Commercial manager of Saint Gobain trading (+/- 10 Million USD). • Member of Saint Gobain Egyptian Habitat committee. Reports to: - CEO of Saint Gobain Egypt. - Chairman of Saint Gobain Egyptian Habitat committee. - Dot reporting to Marketing director of Saint Gobain insulation activity “Globally” • Major Responsibilities: with respect to the transformation & growth strategy all the imported products of Saint Gobain must be imported & distributed by/under supervision of Saint Gobain Trading. • Other Responsibilities: - Establishing a new trading company to manage the imported materials/products which supplied to the Egyptian market. - Set an action plan to promote the global full range portfolio. - Monitor/engage in the importation process where the first buyers/importers/agents used to do in the past. - Monitor the projects to make sure that Saint Gobain products are specified & supplied properly. - Promote full systems to the specifiers & contractors to make sure that 100% of the system have been supplied by Saint Gobain. - Monitor the retailing process that are managed by the wholesalers to make sure that the products are sold to the correct use & avoid overlapping supply in case of sub-contracting. Show less



Saint Gobain Isover ME & Africa

• Export Manager

  • Jul 2017 - Mar 2019

  Job Title: Export manager for both companies KIMMCO & SIMMCO under the supervision of ISOVER Saint Gobain. Member of Saint Gobain Egyptian Habitat committee. Reports to: - MD. - Chairman of Saint Gobain Egyptian Habitat committee. • Major Responsibilities: engage the teams to work in a smooth environment through applying the action plan. • Other Responsibilities: • Business development: prepare the markets for the introduction of the new acquisition & JV that took place. • Marketing: Market awareness for the new branding “KIMMCO ISOVER Saint Gobain”. • Manage the supply of the materials from different countries (KSA & Kuwait) under the umbrella of Saint Gobain. • Monitor the markets “Levant, ME & Africa” & manage the sales/marketing/business development teams to make sure that there is no bypass or overlap between the factories. • Periodic seminars to facilitate the market penetration after grabbing the factories under Saint Gobain umbrella. • Habitat committee: where we study, set strategies & plan for selling the products “Gypsum, Glass, insulations & mortars” for distribution & projects as a full system “complete smart solutions”. • Manage the insulations sales in the targeted region to make sure each factory is expanding its sales through grabbing market share from competitors & not from each other (Saint Gobain JVs). • Prepare budget, sales plan for the new JV & acquisition (KSA & Kuwait) & make sure that sales/marketing teams are engaged in an action plan. Show less



GlassRock Insulation Company - Citadel Group

• Commercial Director

  • Oct 2014 - Jul 2017

  Reports to: CEO & dot reporting to Citadel Chairman. • Major Responsibilities: Set up a strategy where the company expand/develop it's current position & become dominant in the market in a medium term. Other Responsibilities: • Set up the commercial department from scratch (Sales Export/Local, Marketing, Customer service, Logistics transportation/customs). • Apply new system which enable a smooth work flow & organization chart. • Set up Five years Budget with respect to the company mission/vision to reach a dominant position in the Local market, 50% in the Export nominated countries & 25% in the targeted Export regions. • Shape the Local market to reach the proper segmentation to vanish the big traders monopoly to benefit both the final B2B consumer & the company vision. • Set the Export sales plan where the nominated/targeted countries are classified. • Coordinate with the group company's (88 company's) via divisions (Four Divisions) to transfer the proper module that we're setting up in GlassRock to have the same reporting process & structure. Show less



Saint-gobain glass egypt

• Egypt
• Manufacturing
• 100 - 200 Employee

• Job Title: Export Sales manager

  • Oct 2009 - Oct 2014

  Reports to: Managing Director. • Major Responsibilities: promote the export line of the company for current product portfolio, identify new potential with the view to expand the geographical coverage, extensive researching to identify new opportunities, adding new items to the product range & plan, implement export strategy, coordinate with the other departments to set up the production strategy. (Exporting 60% of the capacity +/- 50 Million USD sales/annum). Other Responsibilities: • Set up FIVE years sales plan with respect to the sales targets via global situation (inflation, growth rates…etc.) & keep on updating it monthly in order to have a long term vision. • Study the market closely in order to identify the product range which will be produced indoor (Egypt plant) & which will be traded from our plants worldwide to the targeted region (vice versa globally in case of any shortage in the supplied markets by any of the 40 production lines all over the world). • Coordinate with our regional offices via agents in the targeted region in order to spread geographically & maximize profit. • Prepare a forecast & get customers agreement to an annual exports sales plan and budget, which will meet with company’s overall budget & business plan. • Follow up closely the fulfillment of forecast, collections & issue periodic reports to the top management. • Monitor change in the international market situation, exports legislative requirements & recommend or implement actions to meet changing circumstances as required. • Continually attempting to penetrate new markets and establish the company image. Show less



Elsewedy cables "Holding"

• Export sales manager & head of sales operations.

  • Nov 2007 - Oct 2009

  Reports to: CEO. • Major Responsibilities: Updating, developing current work manuals in order to be able to offer excellence & innovation to the services given to the customers through setting up a new system. Manage the issuance of periodical sales reports from each representative office & agent in order to present the overall sales status of the designated territory to the CEO. “Libya, Iraq, Yemen & Levant countries” (+/- 185 Million USD sales/annum). Other Responsibilities: • Build up a new department to handle the sales operations process to figure out the problems, coordinate the outdoor sales with the various divisions of the plants, through following up on orders production, deliveries, audits, inspections, collections….ETC. Promptly addressing all problems that may develop in the system including preparing “Corrective Action Plan” (CAP), in general make sure that everything for the customers are running smoothly, nothing is causing any delays for their orders & that the process will create a back up for each/every single sales person, representative & agent (in-outdoor). • Set, deploy & analyze various customers oriented service level standards, KPIs to measure the service level in order to have the ability of continuous improvement & innovation. • Develop sales plan for existing, potential markets in order to increase/expand the sales & market share. • Promote internally in the organization, externally to outdoor sales via customers the company’s mission & vision. Show less



Misr American Carpet “MAC Carpet,” (Member of Oriental Weavers Group).

• Export Sales Manager

  • Jan 2006 - Nov 2007

  Reports to: Head of Exports.• Major Responsibilities: Represent the company at senior level with the offshore customer’s base to ensure the image of the company is maintained & enhanced as an aid to achieve exports sales targets. “Europe” (26 Million USD sales/annum).• Other Responsibilities:• Prepare forecast & get customers agreement to an annual exports sales plan and budget, which will meet with company’s overall budget & business plan.• Monitor change in the international market situation, exports legislative requirements & recommend or implement actions to meet changing circumstances as required.• Continually attempting to penetrate new markets and establish the company image as a good international brand in different region.• Coordinate with various divisions in the company to achieve strategic goals of company.• Manage the issuance of periodical sales reports to the senior management as required.• Attend conferences related to the designated region (ex: Egypt-Turkey FTA). Show less

• Export Sales Supervisor

  • Feb 2003 - Dec 2005

  Reports to: Export Sales Manager.• Major Responsibilities: Establish new as well as manage relation with current main importers, traders and offshore wholesalers to ensure meeting of their Sales targets and order commitments to the company through close monitoring, receiving market feedback from the customers and following-up on their company visits. “Europe” (18 Million USD sales/annum). • Other Responsibilities: • Review all internal & external correspondences for the designated territory, make sure that these correspondences are well understood to all involved parties in the factory.• Resolve product or service problem, distribution and customer complaints.• Promptly addressing all problems that may develop within the exports department including preparing Corrective Action Plan (CAP).• Gather, update information & market data of the targeted markets, set up launches in coordination with marketing department.• Attend international fairs, exhibitions to promote products & establish relations with offshore importers:• Domotex (Hanover).• Heimtex (Frankfort).• Eveteks (Istanbul). Show less



Assar’s factory for clay pipes.

• Sales Specialist

  • Sep 2001 - Jan 2003

  Reports to: Sales Manager. • Major Responsibilities: Follow up customers, traders & offshore wholesalers to ensure meeting of their Sales targets through setting orders. (Sales of 2 million EGP). • Other Responsibilities: • Increase sales through recommending to the customers new, improved products & services that can add further to the company’s strengths. • Prepare forecast for each customer & make sure that customer’s orders are ready to be delivered on time (customer satisfaction). • Resolve product or service problem, distribution and customer complaints. • Promptly addressing all problems that may develop within the sales department & suggest a “Corrective Action Plan” (CAP). Following up with the customers on confirming any un-confirmed issues. This will be done through e-mails, telecoms & faxes. • Investigate in case of problems & make sure that the system will be altered or modified so that the same problem doesn’t occur again (creating corrective actions to be confirmed by the Sales manager). Show less

• Sales coordinator

  • Oct 1998 - Apr 2001

  Reports to: Sales Manager. • Major Responsibilities: update the database with the new orders/inquiries, follow up the production & prepare reports for the sales status. • Other Responsibilities: • Responsible for following up on commercial invoices and shipment documents as soon as shipments leave the mill. • Follow up on customers open purchase orders in factory starting with availability of raw materials till shipping on time. This involves periodical checks on P/Os (purchase orders) in the different manufacturing stages. • Make sure that the ordered quantities are shipped within the agreed tolerances. • Confirm with the factory any new P/Os as soon as it arrives. Review all daily internal e-mails and mails to insure that the P/Os are on the right track and nothing is holding it. Show less