Experience

Sovereign Brands

• United States
• Beverage Manufacturing
• 100 - 200 Employee

• Marketing and Communications Manager

  • Aug 2022 - Present



Freelance (Self employed)

• Writing and Editing
• 700 & Above Employee

• Freelance Journalist

  • Dec 2017 - Present

  - Freelance Journalist and Copywriter with 10+ years of experience in editorial writing — having spent time and written for various magazines and online outlets, including InStyle Magazine (print/online), Essence Magazine (print/online), Shape Magazine, Byrdie, The Zoe Report and more. - - Freelance Journalist and Copywriter with 10+ years of experience in editorial writing — having spent time and written for various magazines and online outlets, including InStyle Magazine (print/online), Essence Magazine (print/online), Shape Magazine, Byrdie, The Zoe Report and more. -



TIER INC.

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head Of Public Relations

  • Dec 2020 - Sep 2022

  - Spearheading and conceptualizing unique and creative 360 PR campaigns and Social Media strategies aligning with Brand collections, Brand initiatives, Brand announcements and 3D Animated Short films curated by TIER. - Garnering 100+notable press placements from WWD, Essence Magazine, Complex, Teen Vogue, Elle Magazine, Nylon, Refinery 29, BET Online, ABC News and more. - Leading brand partnerships and large-scale collaborations to amplify campaigns, collections and curated projects + successfully executing PR programming for supporting events and activations. - Deep knowledge, general research and understanding of fashion, music and entertainment industries/landscape and cultural trends. Maintaining strong relationships with key fashion and business press and industry contracts. - Constructing and brainstorming promotional mailer ideas and supporting lists pertaining to new releases, trending products and special brand projects and initiatives. - Facilitating as a talent liaison and point of contact for model/talent bookings pertaining to brand photoshoots, video shoots, special events and runway shows. - Creating opportunities, moments and experiences through celebrity/talent/VIP interactions with TIER brand to further build reach and brand visibility. Show less



DevaCurl

• United States
• Retail
• 1 - 100 Employee

• Media and Influencer Relations Associate

  • May 2019 - Dec 2020

  - Spearheading Influencer bookings and talent casting for branded PR content, including social and digital campaigns. - Creating innovative 360 product social campaign based on community engagement and marketing goals. - Negotiating celebrity contracts and campaign deals, while overseeing talent deadlines to ensure all deliverables are completed and secured. - Spearheading Influencer bookings and talent casting for branded PR content, including social and digital campaigns. - Creating innovative 360 product social campaign based on community engagement and marketing goals. - Negotiating celebrity contracts and campaign deals, while overseeing talent deadlines to ensure all deliverables are completed and secured.



SEEN Group

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • Sep 2018 - May 2019

• Beauty Intern

  • May 2018 - Sep 2018



InStyle

• Book and Periodical Publishing
• 200 - 300 Employee

• Gift Guide Intern

  • Aug 2017 - Nov 2017



PURPLE

• United Kingdom
• Public Relations and Communications Services
• 200 - 300 Employee

• Digital Intern

  • May 2017 - Jul 2017

  • Assisting with completing send outs to Top-Tier and Mid-Level influencers for clients bareMinerals, Boscia, Tata Harper, Lancôme, and Too Cool for School. • Proposing social media influencers for clientele mailers, product send outs, as well as events. • Updating Purple PR’s master database with newest influencers, and media contacts. • Maintaining running list of send outs, as well as completing weekly Digital Media reports for clientele, including all brand mentions from Instagram, Snap Chat, Twitter, Facebook, Tumblr, and Instagram Stories. Show less



The Morning Buzz on WCDBFM 90.9

• Albany, NY

• Morning Show Co Host

  • Jan 2014 - Jan 2017

  • Keeping up with the latest top Hip Hop/R&B/Rap singles in the nation. • Initiating conversations on current events and the latest entertainment news stories. • Fact checking celebrity news and details. • Keeping up with the latest top Hip Hop/R&B/Rap singles in the nation. • Initiating conversations on current events and the latest entertainment news stories. • Fact checking celebrity news and details.



Stephanie Gotch PR

• Greater New York City Area

• PR Assistant/Intern

  • May 2016 - Sep 2016

  •Creating and updating press documents for clientele, based on relevant press round ups, events, and actions to create verbiage facilitated by SGPR. •Maintaining running list of press contacts, as well updating Media moves from February 2016 until August 2016. •Confirming RSVPs for Zana Bayne Pop up Shop in July, and Nick Jonas Album Release Party in July, and various other events hosted or regarding SGPR clientele. •Creating projected press outreach list for clientele, as well as keeping up to date with current press outlets who have previously featured clientele, or have featured similar stories. •On-site liaison between client, LEAF, and facilitating video interview feature with Hype Bae/Hype Beast Magazine. •Creating online Editorial calendar for SGPR, and updating events for SGPR and clientele. Show less



BET

• Entertainment
• 700 & Above Employee

• Talent and Production Intern

  • Jul 2016 - Aug 2016

  • Updating music release grid by checking Apple Music, and various web and social media outlets such as Billboard.com, Instagram, and Twitter to confirm set dates for Album and Mixtape release from various artist. • Updating festival grids by checking official festival and concert websites to confirm official artist line-ups, dates, and locations for each festival for 2016. • Keeping up with the latest post production movies, and top box office movies for each week, as well as keeping up to date with latest single releases from various artist. • Brainstorming possible celebrities for upcoming events for BET Networks. Show less



Seventh House PR / Showroom Seven

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Showroom Intern

  • Jul 2015 - Aug 2015

  • Assisted with checking items in and out of the press closet using Fashion GPS. • Checked in and welcomed press and company clientele during the Intermezzo/ Accessory Circuit Trade Show event. • Created an updated master event contact list for Showroom Seven using Cision Point and Fashion GPS. • Assisted with checking items in and out of the press closet using Fashion GPS. • Checked in and welcomed press and company clientele during the Intermezzo/ Accessory Circuit Trade Show event. • Created an updated master event contact list for Showroom Seven using Cision Point and Fashion GPS.



SHADOW

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Intern

  • May 2015 - Aug 2015

  • Assisted with packaging gift bags and mailing out samples of product to clientele and A-list celebrities. • Sat in on company meetings and also assisted with drafting pitches, creating clips, scanning, and writing press releases. • Organized showroom by dividing clothing and accessories according to brand and season. • Assisted with packaging gift bags and mailing out samples of product to clientele and A-list celebrities. • Sat in on company meetings and also assisted with drafting pitches, creating clips, scanning, and writing press releases. • Organized showroom by dividing clothing and accessories according to brand and season.



Urban Outfitters

• United States
• Apparel & Fashion
• 700 & Above Employee

• Sales Associate

  • May 2014 - Aug 2015

  • Provided customer service by managing crisis, problem solving and working with other team members to create an enjoyable and helpful shopping experience for customers. • Back stocked merchandise, received and unpacked new shipments in addition to preparing online orders. • Provided customer service by managing crisis, problem solving and working with other team members to create an enjoyable and helpful shopping experience for customers. • Back stocked merchandise, received and unpacked new shipments in addition to preparing online orders.