Tamara Buhin
Lecturer in Marketing at GEA College- Claim this Profile
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Bio
Experience
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GEA College
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Slovenia
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Education Administration Programs
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1 - 100 Employee
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Lecturer in Marketing
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Apr 2021 - Present
Fundamentals of Marketing including: - Understanding Customers - Product Development - Promotion - Marketing Strategies Fundamentals of Marketing including: - Understanding Customers - Product Development - Promotion - Marketing Strategies
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Optiprint, d.o.o.
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Slovenia
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Computer Hardware Manufacturing
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1 - 100 Employee
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Jan 2019 - Present
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Nov 2014 - Mar 2023
Responsibilities:- Preparation to enter the foreign markets with Optiprint business model. Including cooperation with various institutions / businesses seeking legal advice, analysis of the foreign market, business model adjustments, the preparation of marketing material & documentations needed.- Searching for potential business (franchise) partners abroad. Franchisee implement the subscription based business model of renting printers with Optiprint endless cartridge to customers. - Negotiate and conclude contracts with partners (franchisees) abroad. Show less
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Trade Marketing Manager
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Oct 2012 - Oct 2014
Responsibilites: - Development of Shopper Strategy & Programs - Development of key account specific promotions and NPL - Annual product and budget planning - Media Management - Business/product development and entering strategies for new markets. Responsibilites: - Development of Shopper Strategy & Programs - Development of key account specific promotions and NPL - Annual product and budget planning - Media Management - Business/product development and entering strategies for new markets.
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Colgate-Palmolive
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United States
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Manufacturing
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700 & Above Employee
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Sep 2011 - Jun 2012
Responsibilities:- Effective Shopper Strategy & Programs- Developing and Activating Insights & Analytics- Initiative Management- Category/trade/shopper expertise- Competitive activity understanding & monitoringAchivement: - Develop shopper program for Colgate Total ProGum Toothpaste exclusive for DM (drug store channel #1 in Croatia) and achieve great selling results. Overachieved targeted sales.
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Jan 2010 - Aug 2011
Responsible for healthy business balance between NPL and established products:- New product Launch Management.- Annual Product Planning.- Shopper Programs Management.- On Going: analysing SOM/SOV and competitive activities on all Adria markets.Achievements: You Can Make a Difference Award Program for Invisible Nasties Campaign in Croatia. This is recognition of initiative, creativity and dedicated performance. Big success in 2010 in drug stores and in hypermarkets/supermarkets. Impact seen on total Croatian market SOM FY10 20,2% (+3,4pts vs LY). Show less
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Feb 2008 - Dec 2009
Support function of Product manager.Achievements:- Implementation of Educational campaign in SER, BG and MAC. Agree with Ministry of Health to put our TVC on air free of charge.- Sustainability team leader for Adria Region with many initiatives. Manage to cover 3Ps (people, performance, planet)
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Marketing Specialist
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Aug 2007 - Jan 2008
Marketing specialist: - Organise events in restaurants. - Develop marketing campaign, implementation of marketing campaign and media planning. - Regular restaurants visit and searching for new opportunities and improvements. - Observe trends in food sector and eating habit. Human Recourse (replacement for maternity leave): - Identify staff vacancies and recruit, interview and select applicants. - Provide current and prospective employees with information about policies, job duties, working conditions, wages, and opportunities for promotion and employee benefits. Show less
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General Motors Southeast Europe
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Ljubljana
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Assistant to Business Development Managers (student work)
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Oct 2006 - Jul 2007
Planned and executed analysis of sales, executed monthly sales reporting for Slovenia. Doing mystery shopping. Observing competition and their promo-activities. Helping with PR event organisation. Planned and executed analysis of sales, executed monthly sales reporting for Slovenia. Doing mystery shopping. Observing competition and their promo-activities. Helping with PR event organisation.
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Hostess
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Jun 2006 - Jul 2006
Hostess in the football World Cup in Germany at Stuttgart stadium, FIFA VIP sector. Hostess in the football World Cup in Germany at Stuttgart stadium, FIFA VIP sector.
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Education
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University of Ljubljana, Faculty of Economics
Master's degree, Marketing -
University of Ljubljana, Faculty of Economics
univ.dipl.ekon, Business Marketing -
University of Applied Science, Stuttgart
Advertising and Market Communication