Experience

AIVF

• Israel
• Software Development
• 1 - 100 Employee

• Head of UX

  • Sep 2022 - Present

  Tel Aviv, Israel



Biodesign Israel

• Israel
• Hospitals and Health Care
• 1 - 100 Employee

• Design Director

  • Nov 2020 - Present

  Biodesign Israel is a medical entrepreneurship and innovation training program, operating as part of the multidisciplinary collaboration between the Stanford Faculty of Medicine and Stanford Hospital, and Rambam Medical Center in Haifa. The ultimate goal is to train leading entrepreneurs in the fields of HealthTech and enhance medical ventures that will improve the lives of millions of people worldwide. Each year we work with our teams and guide them as they explore… Show more Biodesign Israel is a medical entrepreneurship and innovation training program, operating as part of the multidisciplinary collaboration between the Stanford Faculty of Medicine and Stanford Hospital, and Rambam Medical Center in Haifa. The ultimate goal is to train leading entrepreneurs in the fields of HealthTech and enhance medical ventures that will improve the lives of millions of people worldwide. Each year we work with our teams and guide them as they explore solutions in a range of clinical needspaces. As Design Director I lead ideation and prototyping workshops for our teams, as well as provide guidance in areas of product planning, user experience, design, and usability testing. Show less



Change Healthcare

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Product Design Lead

  • Apr 2021 - Aug 2022

  Israel Leading user research, usability, and design for Cardiovascular imaging software to support invasive and non invasive cardiology procedures.



WeWork

• United States
• Real Estate
• 700 & Above Employee

• Senior Lead Product Design

  • Jun 2019 - Jul 2020

  Tel Aviv Area, Israel Senior Lead for the Billing & Payments team, working on member-facing products as well as internal tools and systems to streamline the billing cycles for members, WeWork community managers, and finance teams.



PayPal

• United States
• Software Development
• 700 & Above Employee

• Senior UX Designer

  • Mar 2017 - May 2019

  Tel Aviv Area, Israel Involved in the planning, strategy, UX, design, and testing for multiple products across web and mobile. Work closely with product, engineering, and research throughout all stages of design and build. Led a discovery team to investigate new financial needspaces, planned and led design sprints to explore potential new products and features.



Pontera

• United States
• Software Development
• 100 - 200 Employee

• Design Lead

  • Feb 2014 - Feb 2017

  Israel Designed and launched www.feex.com, responsible for UI/UX for entire website. Work with product, tech, research, marketing, support, and business development to continuously improve the product. Nominated for a 2015 Webby in the Financial Services/Banking category.



TechLaced Design

• Owner

  • Feb 2010 - Feb 2017

  Freelance design company focused on web and mobile design with a strong emphasis on clean and focused UI. Clients from all industries, including education, ertainment, travel, and media. Products for a variety of platforms including iPad, iPhone, Android, BlackBerry, web applications, Facebook applications, and websites.



The Week

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Art Director

  • Apr 2009 - Apr 2011

  New York City Redesigned and relaunched the Week’s current website. Responsible for UI, concepting, templating, design, html&css, including integrating with a new CMS platform. Responsible for overall site maintenace and improvement, building out new sections and site features.



New York Daily News

• United States
• Online Media
• 300 - 400 Employee

• Senior Designer, New Media

  • Aug 2007 - Mar 2009

  Responsibilities included working with the design director on overall aesthetic for the main site, designing and building special sections, concepting and designing microsites, compiling advertising proposals, as well as general day to day site maintenance.



BlackBook Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Designer

  • Sep 2005 - Aug 2007

  New York City Responsibilities included redesigning the BlackBook site, working with programmers to configure the CMS platform, branding the magazine’s presence online. Additional responsibilities included day-to-day maintenance of the site, working as a liaison between the web content manager and the editorial department, working with the advertising department to create marketing and promotional campaigns for advertisers.