Experience

Ray 11

• Georgia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• CMO / Commercial Director

  • Mar 2022 - Present



crocobet.com | Croco Squad

• Georgia
• Gambling Facilities and Casinos
• 100 - 200 Employee

• Marketing And Public Relations Consultant

  • Aug 2018 - Mar 2022

• CMO

  • Mar 2017 - Aug 2018



Digital Area • დიჯითალ არეა

• Georgia
• IT Services and IT Consulting
• 1 - 100 Employee

• Director Of Marketing And Public Relations

  • Apr 2019 - Mar 2021

  Covering Including Brands/Business Directions: - Area.ge - Real Estate Ecosystem - Optimo.ge - Innovative Digital Solution for MSMEs - Extra.ge - Universal Shopping Marketplace - Adapter.ge - Digital Transformation Program - iziBox.ge - Warehouse, Logistics & Delivery Responsibilities: - PR & Marketing Campaigns (included Sales oriented) - Brand Strategies; - Naming; - Action Plans; - Briefs and wireframes for internal or external team members; - Working closely with (Caucasus) regional Visa/Mastercard representatives and local Banks, regarding Sales oriented campaigns; - Working closely with different associations (pushing b2b products); - Digital Marketing (including working with agencies); - Blogs; - SMS Sending; - E-mail Marketing; - Production (Photo & Video shootings); - Speech writing for CEOs; - Content Creation; - Events Planning and execution; - Internal communication; - Budgeting; - Reporting.



Administration of the Government of Georgia

• Georgia
• Government Administration
• 1 - 100 Employee

• Marketing Communications Manager

  • Aug 2018 - Apr 2019

  Being responsible for the Marketing Activities for the Prime Minister of Georgia (Mamuka Bakhtadze) and Subordinate Ministries: - Preparing the Strategy files; - Planing and execution of Marketing Activities of Subordinate Ministries; - Promoting initiatives of the Prime Minister; - Planing the (non Protocol) Events and Meetings during the official visits in different countries (like lunch with Georgian students during UN Assembly visit and etc) - Working on Advertisements and promotions of the bills, initiated by the Prime Minister; - Planning the events of Prime Minister as well as Subordinate Ministries; - Covering Internal Communications; - Preparing Briefs for Events and designers, including tenders; - Preparing the Small highlighted videos for social networks; - Working on planing of the Inauguration of 5th President of Georgia Salome Zurabishvili.



Georgian State Academy Folk Songs and Dance Ensemble Rustavi

• Tbilisi, Georgia

• PR Specialist

  • Jan 2016 - Nov 2018

  - Rebranding of the Ensemble (Changing Logo, Branding); - Creating Ensemble website (According to the new Branding, including copies) - Preparing the Market Research; - Preparing PR&Marketing Strategy (Bases on research results); - Managing the Social Networks; - Relationship with media representatives (Local and International as well); - Promoting the ensemble worldwide, as well as in Local market; - Planing and organizing concerts and corporate events, including Governmental; - Shootings (Photo & Video) for local and International Promotions, TV Channels/shows, Documental Films; - International Relations for Tours, Sending the Technical Rider and negotiations about all the requirements, including budgeting. - Hosting an international Agents and Guests, preparing for them special programs; - Organizing the biggest Tour in Japan during Ensemble's more than 50 years history in terms of concert number, attended guests and budget (43 Concerts, in main cities and biggest concert halls of Japan); - Organizing Tour and concerts in Each Region of Georgia.



Caucasus University

• Georgia
• Higher Education
• 100 - 200 Employee

• Lecturer

  • Oct 2017 - Sep 2018

  Lecturer of Public Relations Strategies and Tactics of Master’s Program in Journalism and Mass Communication Covering the main topics: - What are the differences between public relations, journalism, advertising and marketing; - Public relations as an ongoing process; - The role of media relations in public relations; - Basic media relations strategies; - Integrated approach to public relations; - Case studies. Lecturer of Public Relations Strategies and Tactics of Master’s Program in Journalism and Mass Communication Covering the main topics: - What are the differences between public relations, journalism, advertising and marketing; - Public relations as an ongoing process; - The role of media relations in public relations; - Basic media relations strategies; - Integrated approach to public relations; - Case studies.



Global Primex Europe Sp. z o.o.

• Poland
• IT Services and IT Consulting
• 1 - 100 Employee

• CCO / CMO

  • May 2016 - Oct 2016

  GPN DATA delivers a PCI DSS Level 1 Version 3.2 compliant full service Online Payment Gateway serving eCommerce merchants worldwide with a vast array of innovative, highly developed risk counter-measures ensuring cross-border and domestic eCommerce transactions are processed fast and securely. Providing innovative and reliable cross-border CNP (card not present) payment processing while assuring security and the data integrity of the cardholder, merchant and acquiring banks. The GPN DATA Gateway is connected to a global acquiring network, with an external API option. Branches: Azerbaijan, Costa Rica, Cuba, Georgia, Israel, Mauritius, Panama, Poland, Russia, United States. Working for an international company and being as a Chief Communications and Marketing Manager, was responsible for: - Global Marketing Campaigns & Strategy; - Global PR Campaigns & Strategy; - Covering each Branch marketing and PR needs; - Website Monitoring (Uploading news and Changes); - E-mail marketing; - Digital Activities (Facebook, LinkedIn, Banners for third party websites), preparing copies and visual guidelines; - Preparing copies for PR Articles and Blog posts and POS materials; - Preparing Briefs and wireframes for designers including POS materials; - Budgeting; - Reporting.



American PR Strategies

• Public Relations and Communications Services

• CEO / Managing Partner

  • Sep 2015 - Jun 2016

  Branding, PR & Marketing Consulting Group was founded to support small businesses which couldn't afford to have PR or Marketing Managers In-house, as well as for big companies which have such kind of staff but are ready to have some outsource consultations. Offering: 1. PR Strategies (Strategic Document Creation; Campaign Planning / Monitoring / Reporting; Event Planning / Management; Media Support); 2. Marketing Strategies (Strategic Document Creation; Brand Analyze; Brand Psychology; Customer's Demands Analyze; Finding of Company's goals and Market needs; Market Research; Brand Positioning; Message Box Creation); 3. Branding / Re-Branding (Brand Concept; Brand Platform; Visual Branding; Logotype concept and it's Creation; Brand Book; Corporate Style; Slogan and Message Creation; Communication Message Box Creation); 4. Social Media (Concept Creation; Design Platform Creation; Content Creation; Social Media Pages Administration; Advertising Planing / Managing / Monitoring / Reporting); 5. Digital Marketing (Strategy; Campaign Planing / Monitoring / Reporting; Wireframe Creations); 6. SEO - Search Engine Optimization; 7. Designs (POS Materials; Outdoor Ads; Catalogs, books and etc.; Web Pages; APPs; Light Boxes and all kind of sales oriented materials; Interiors / Exteriors); 8. Focus Groups and Marketing Researches; 9. SWOT Analyze.



Lasvegas-bet.com

• Tbilisi, Georgia

• Head of CRM, PR & Marketing Communications Department

  • May 2015 - Sep 2015

  Duties and Responsabilities: CRM Direction: •Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty; •Overseeing direct communications with customers through the CRM; •Monitor and maximize customer lifetime value strategies ensuring maximum profitabilit; •Ensuring the database is segmented effectively for targeted marketing activities; •Overseeing the migration of all direct communications to lower cost mediums such as SMS and email; •Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products; •Develop a CRM promotional cadence that supports customer, product and financial goals; •Collaborate with analytics team to identify target customer audience and develop appropriate segmentation to maximize profitability; •Tracks competitive programs and marketplace trends and keep abreast of CRM best practices; •Reporting the CRM campaigns effectiveness. PR & Marketing Direction: •The Company Brand Development and its Management; •Market research; •Preparing Company’s Marketing & PR Communications Strategy Plan; •Development of Advertising policy and implementation of new projects; •Working on Creative part of PR & Marketing issues as well as its textual or visual part; •Landing pages for product campaigns (Idea, Naming, Wireframe, Terms copy); •Production (Photo&Video. Pre and Post production issues including copies and visual side as well); •Selecting of communications channels and preparing the media and actions plans; •Preparing Press Releases; •Making the year budgeting for the company’s Marketing & PR expenditures and preparing the reports; •Planning all kind of PR & Marketing Activities and following until its successful finish; •Company’s web site monitoring including its content and visual issues; •Negotiating with existing and potential partners and vendors; •Cooperation with the advertising companies;



Iveriabet.com

• Tbilisi, Georgia

• Head of PR & Marketing Communications Department

  • Apr 2015 - Jun 2015

  •The Company Brand Development and its Management; •Market research; •Preparing Company’s Marketing & PR Communications Strategy Plan; •Development of Advertising policy and implementation of new projects; •Working on Creative part of PR & Marketing issues as well as its textual or visual part; •Selecting of communications channels and preparing the media and actions plans; •Preparing Press Releases; •Preparing Landing pages for product campaigns (Idea, Naming, Wireframe, Terms); •Making the year budgeting for the company’s Marketing & PR expenditures and preparing the reports; •Planning all kind of PR & Marketing Activities and following until its successful finish; •Company’s web site monitoring including its content and visual issues; •Negotiating with existing and potential partners and vendors; •Cooperation with the advertising companies; •Production (Photo&Video. Pre and Post production issues including copies and visual side as well); •Department and its staff management, work allocation and performance control.



e team • europebet

• Georgia
• Gambling Facilities and Casinos
• 100 - 200 Employee

• Head of PR & Marketing Communications Department

  • Mar 2012 - Mar 2015

  •Face and Speaker of the company; •The Company Brand Development and its Management; •Market research; •Preparing Company’s Marketing & PR Communications Strategy Plan; •Development of Advertising policy and implementation of new projects; •Working on Creative part of PR & Marketing issues as well as its textual or visual part; •Selecting of communications channels and preparing the media and actions plans; •Preparing Press Releases; •Making the year budgeting for the company’s Marketing & PR expenditures and preparing the reports; •Planning all kind of PR & Marketing Activities and following until its successful finish; •Company’s web site monitoring including its content and visual issues; •Landing pages for product campaigns (Idea, Naming, Wireframe, Terms copy); •Production (Photo&Video. Pre and Post production issues including copies and visual side as well); •Negotiating with existing and potential partners and vendors; •Cooperation with the advertising companies; •Department and its staff management, work allocation and performance control.



Freelancer

• Georgia

• Freelancer

  • May 2010 - 2013

  Organizing: Presentations, Conferences, forums, Concerts, Corporate Actions, PR and Promo – Actions, Sales Promotions, Samplings, Leafleting, Product / Brand Launches, Anniversaries, Weddings and other kind of events. Organizing: Presentations, Conferences, forums, Concerts, Corporate Actions, PR and Promo – Actions, Sales Promotions, Samplings, Leafleting, Product / Brand Launches, Anniversaries, Weddings and other kind of events.



LariWin

• Georgia

• Head of PR & Marketing Division

  • Apr 2011 - Dec 2011

  Supervising Public Relations Specialists and Managing Overall Contents for Internal and External PR Campaigns to Improve a Product / Service's Image and Increase Awareness of it. Including: Writing Press Releases, Developing Contacts with Media Professionals, Working on Brand Book Creation, Leading Negotiation with Advertising Companies an Different Vendors, Preparing PR Campaign Plans and Budgets, Arranging Special Events and Promotions and Ensuring that all Collateral. Monitoring Societal Trends and Opinions and Keep a Clear Focus on the Overall Message to Provide Guidance to Public Relations teams.



Georgian Tour

• Georgia

• Tours & Special Projects Manager

  • May 2010 - Apr 2011

  Responsible for researching local and international market, finding their demands, preparing and budgeting new tours, offering them to the selling team for the company retail and corporate clients, having negotiations with clients and vendors. Organizing Special Event. Responsible for researching local and international market, finding their demands, preparing and budgeting new tours, offering them to the selling team for the company retail and corporate clients, having negotiations with clients and vendors. Organizing Special Event.



Creative Boutique

• Georgia

• BTL Director. Client Service. Partner. Founder

  • May 2007 - May 2010

  Responsible for successful completion of the given BTL and/or other kinds of projects. Responsible for controlling the process of the given projects, from start to the final completion. Contacted and negotiated with clients and vendors, Drafted budgets, Monitored the Progress of the Project, Discussed any Organizational or Problematic Issues and Solved them in Time. Responsible for Sales. Preparing presentations of company services and new products, attracting new costumers, building and maintaining relationship with them until the final agreement. Also, Creative team member, Co-producer in video shootings or radio jingles preparing, responsible for Print Materials and Promo Accessories, preparing offers and budgets for clients, controlling the process on the given project. Worked as a project manager with the following clients: Investment company “Chalafar”; Pharmaceutical Company “Nycomed”; Pharmaceutical Company “PSP”; Bank “Cartu”; Company “Sharm Trading”; Company “Schwarzkopf”; Hotel “Ambasadori”; Company “BIT”; Company “GNRHC”; Trade House “Kakhelebi” / “Nokia”; Company “Ibercom”; The Centre of Plastic Surgery “Caraps Medline”; Bank “HSBC”; Travel Agencies: “Georgian Tour”, “N Tour” “Aviaservice”, “Intertour”; Clothes Brand “Koton”; Company “Luca Polare”; Georgian central Communication Corporation “CGC”; Company “FreeZone”, “Georgian Rugby Federation”; Company “Invest.ge”; Rugby Club “Lelo”; Company “Starti I”; “LukOil” Marketing and Distributing Company “UniGroup”; Company “CPG”; “Constitutional Court of Georgia”; “Department of Protected Territories”; “Ministry of Environment and National Resources”; “Ministry of Economic Development of Georgia and etc.



Achievements

• Event Planner

  • 2006 - 2010

  - Organized the exhibition stand on Georealty, Expo Georgia for “Tsavkisi Valley”/“Tsavkisi River”. - Organized Promotion for “United Nations” Project Concerning Georgian Citizens Activity in Parliamentary Elections. - Organized Furshet for “Department of Protected Territories “.- Organized Furshets for “Ministry of Environment and National Resources ” - Organized Promo Event for Pharmaceutical Company “PSP”, Concerning “Baby Crawling Contest” - Organized Winter Festival “FreeZone” Event during 4 days in Gudauri. - Organized Degustation for Chocolate Brand “Korona” at Grocery Stores. - Organized Leafleting for “Georgian Rugby Federation”, for the Game Announcement and Promotion.- Organized Leafleting and Posters Placement in Tbilisi for company “Investi.ge” Promotion. - Organized Avon’s new perfume “Outspoken by Fergie” launch Presentation. - Organized leafleting for “Outdoor.ge” in Tbilisi main districts;- Organized Promotion for “Bosch” products sales campaign in ”Elit Electronics” branches - Organized Promotion for Georgian Wine Exhibition in Expo Georgia;- Organized Corporate Event for “Constanta Bank” for 680 Persons. Included Hotel Placement for 164 Guests;- Worked as Event Manager at “Natakhtari” Beer Re-Branding Presentation Event for 350 Persons.

• Co-Producer Member of Creative Team

  • 2006 - 2010

  - “Georgian Lottery Company” – Branding, Naming, Promo, TV/Radio and Outdoor Campaign Creating and Planning;-,“Likani” TV Commercial pre – Expo Georgia production for Ukraine shootings; - “JSI” – 3 social TV and Radio commercials for contraception;- Chicken Brand “DEUX” – TV and Radio Commercials; - Investment Company “Metekhi Group” – TV and Radio Commercials;- ProCredit Bank – 5 TV and Radio Commercials; - “Cartu Bank” – New Year TV Commercial;- Oil Company “Senta” – New Year TV Commercial - “Wissoli” – 2 TV and Radio Commercials (Awarded as the Best Idea and Creative of 2009 in Georgian Commercial festival “Golden Apple”);- “Europe.bet” - Online Casino – TV commercial.- Every Child – 1 social TV commercial



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Client Service Manager / Special Projects Manager

  • Jul 2006 - May 2007

  Worked as a client service and special projects’ manager in “McCann Erickson Georgia”. Responsible for attraction new costumers, preparing presentations, having negotiations with clients and vendors, preparing draft and final budgets, plan and distribute work for corresponding departments and controlling to the final completion. Worked with following clients: “Coca-cola”, investment company “Metekhi Group”, company “Doux”, “JSI”, “UNFPA”, pharmaceutical company “Nycomed” and etc. Organized a promo event and a concluding event for the “Schwarzkopf” brand “Fa”. Organized an official opening event of the “Schwarzkopf Studio-Salon” on Sharden Str. Worked as a client service with the company “Ferrero” and organized sampling and promotion for “Nuttella”, and a “Tic-Tac” event.



UniGroup

• Georgia

• Event Manager

  • May 2006 - Jun 2006

  Organized of a presentation event of Peugeot in UniGroup Georgia. Organized of a presentation event of Peugeot in UniGroup Georgia.



Courtyard by Marriott

• Hospitality
• 700 & Above Employee

• Internship

  • Feb 2006 - May 2006

  Organized an official dinner for president of Georgia Mikheil Saakashvili with businessmen, at Courtyard Marriott Tbilisi. Worked at different departments: Human Resources, Sales and Marketing, Event Management and etc. Organized an official dinner for president of Georgia Mikheil Saakashvili with businessmen, at Courtyard Marriott Tbilisi. Worked at different departments: Human Resources, Sales and Marketing, Event Management and etc.



CTP

• United States
• Marketing Services
• 1 - 100 Employee

• Member of Georgia Forum Staff

  • Mar 2006 - Apr 2006

  Organized an international forum for 400 visitors from different countries of the world at Courtyard by Marriott Tbilisi, which aimed to discuss the issues of the incoming cargos in Georgia and legalized custom clearance procedures. Organized an international forum for 400 visitors from different countries of the world at Courtyard by Marriott Tbilisi, which aimed to discuss the issues of the incoming cargos in Georgia and legalized custom clearance procedures.