Experience

Alca trgovina d.o.o.

• Serbia
• Consumer Goods
• 1 - 100 Employee

• Marketing and digital manager for HoRecA @Tardi

  • Sep 2022 - Present

  Zagreb Metropolitan Area Responsible for planning, developing, implementing and managing the overall digital marketing strategy. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.

• Category Manager AFH

  • Apr 2017 - Feb 2023

  Zagreb Developing the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets. Leading a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Product planning and execution throughout the Product Lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering,… Show more Developing the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets. Leading a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Product planning and execution throughout the Product Lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction ...

• assistant manager FmCg

  • Mar 2010 - Apr 2017

  Zagreb Developing and implementing strategies to increase sales. Following market trends and presenting creative ideas. Analyzing data to report on brand growth. Collect orders, forecasts and documentation for administrators... Communication with finance and marketing team...