Experience

Shure Benelux

• Netherlands
• Audio and Video Equipment Manufacturing
• 1 - 100 Employee

• Senior Retail Channel Marketing Specialist Western Europe

  • Jan 2022 - Present

  Part of the B2B Retail Channel Marketing Organisation - Support key accounts within WE from a channel perspective (Define strategy overall and per key account, data focused) - Work closely with regional sales teams to identify and work with key accounts (DACH region and Benelux) - Lead, develop and implement marketing activities in the brick and mortar stores, incorporating shop-in-shop solutions, in-store communication and related promotions. (UK, DACH, BNLX, Western Europe)

• Channel Marketing / Retail Operations Specialist Western Europe

  • Sep 2018 - Jan 2022

  Develop and implement marketing activities in the brick and mortar stores, incorporating shop-in-shop solutions, in-store communication and related promotions.

• Retail Marketing Specialist Central Europe

  • Jul 2017 - Sep 2018

  •Managing product go to market strategies across Germany, Austria, Switzerland and Benelux. •ATL and BTL campaign management•Creating and updating Digital Marketing Communciation, including Business to Business content marketing•Creating and updating Print Materials •Working with the local sales teams on sales presentations and other sales collateral needs •PR strategy and development•Event management•Working with customers and partners to generate testimonials to assist sales efforts •Collaborating with marketing colleagues from Global, UK and Asia Show less

• Retail Marketing Specialist Central Europe & Pro Marketing Specialist Benelux

  • Jul 2017 - Mar 2018

  •Managing product go to market strategies. •ATL and BTL campaign management•Creating and updating Digital Marketing Communciation, including Business to Business content marketing•Creating and updating Print Materials •Working with the local sales teams on sales presentations and other sales collateral needs •PR strategy and development•Event management•Working with customers and partners to generate testimonials to assist sales efforts •Collaborating with marketing colleagues from Global and UK Show less

• Marketing Specialist - Retail & Pro Audio Benelux

  • Jun 2016 - Jul 2017

  •Managing product go to market strategies. •ATL and BTL campaign management•Creating and updating Digital Marketing Communciation, including Business to Business content marketing•Creating and updating Print Materials •Working with the local sales teams on sales presentations and other sales collateral needs •PR strategy and development•Event management•Working with customers and partners to generate testimonials to assist sales efforts •Collaborating with marketing colleagues from EMEA, UK and Germany Show less



Nike

• United States
• Retail
• 700 & Above Employee

• Retail Brand Marketing Associate Across Categories

  • Jul 2014 - Dec 2015

  •Develop and implement Nike brand initiatives and category brand drivers through consumer experience programs.•Engage directly with consumers across retail channels; utilize knowledge in program development.•Manage all details of program execution, including integrated brand initiatives, seasonal graphics, direct mail, promotions, events, product seeding, etc.•Clearly articulate consumer experience and influence and communicate to key partners within Nike.•Manage, track and assess budget/costs of programs with key stakeholders.•Participate in planning overall strategic retail direction for category, season and program, translate to consumer experience and consumer experience within specific retail partners. Show less

• Western Europe Football Brand Marketing

  • Feb 2014 - Jun 2014

  •Collecting feedback from territories on a regular basis•Management and consolidation of information received based on feedback to set up priorities for the team•Attending functional and category meetings to ensure brand, product and campaign calendars are aligned•Ensuring seasonal product is received and sorted to be ready for use in photo shots, athlete seeding and campaigns•Management of weekly reports in the team•Support in creation of seasonal product presentations•Cooperation with 6 other teams (functions like PR, retail, design and not only) to meet goals of the team Show less



Nike

• United States
• Retail
• 700 & Above Employee

• Western Europe Football Brand Marketing

  • Sep 2012 - Sep 2013

  •Collecting feedback from territories on a regular basis •Management and consolidation of information received based on feedback to set up priorities for the team •Attending functional and category meetings to ensure brand, product and campaign calendars are aligned •Ensuring seasonal product is received and sorted to be ready for use in photo shots, athlete seeding and campaigns •Management of weekly reports in the team •Support in creation of seasonal product presentations •Cooperation with 6 other teams (functions like PR, retail, design and not only) to meet goals of the team Show less



Johan Neeskens Foundation

• Fundraising

• Volunteer

  • May 2001 - Apr 2013

  Helping out during events / lead volunteers Helping out during events / lead volunteers