Experience

Million Dollar Coach
• Australia
• Advertising Services
• 1 - 100 Employee
• Head of Marketing and Innovation

  • Mar 2021 - Present

Thrive Media Labs
• Advertising Services
• 1 - 100 Employee
• Marketing Strategist and Founder

  • Apr 2018 - Present


Social Media College

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Marketing Consultant and Lead Student Mentor

  • Apr 2019 - Apr 2022

  Providing advice and support to students completing their Social Media studies. Providing advice and support to students completing their Social Media studies.



Gold Coast 2018 Commonwealth Games Corporation

• Australia
• Spectator Sports
• 1 - 100 Employee

• Marketing and Communications Strategy Lead

  • May 2017 - Apr 2018

  Responsible for leading the development of an integrated marketing and communications strategy for Gold Coast 2018 Commonwealth Games. Reporting into the General Manager, Communications and Marketing, and acting as a 2IC for the department. Responsible for leading the development of an integrated marketing and communications strategy for Gold Coast 2018 Commonwealth Games. Reporting into the General Manager, Communications and Marketing, and acting as a 2IC for the department.



Department of Education & Training, Victoria

• Australia
• Education Administration Programs
• 700 & Above Employee

• Digital Lead - Victorian School Building Authority

  • Dec 2016 - May 2017

  Led the development and execution of a social media and content strategy for the newly formed Victorian School Building Authority (VSBA), a $2 billion organisation created by the Victorian Government dedicated to building schools across Victoria, executing upon ‘The Education State’ election promise. Led the development and execution of a social media and content strategy for the newly formed Victorian School Building Authority (VSBA), a $2 billion organisation created by the Victorian Government dedicated to building schools across Victoria, executing upon ‘The Education State’ election promise.



Telstra

• Australia
• Telecommunications
• 700 & Above Employee

• Content and Messaging Manager - International

  • Oct 2015 - Oct 2016

  Responsible for creating and executing the overarching content marketing strategy and thought leadership program for Telstra’s $1.8 billion B2B enterprise and wholesale divisions internationally (excludes Australia).

• Senior Digital Marketing Manager (secondment)

  • Apr 2015 - Sep 2015

  Secondment opportunity to Telstra Business (TB) driving digital transformation, developing sales enablement programs and identifying ways to convert content marketing into sales/marketing leads.

• Creative Services Manager

  • Mar 2013 - Apr 2015

  Established and led the Creative Services team within the Corporate Communications department at Telstra. Responsible for developing innovative, creative and visually engaging narratives that connect emotionally with customers, employees and shareholders, via earned and owned channels, while continually enhancing the brand and positive reputation of Telstra.



Ogilvy Melbourne

• Senior Account Director

  • Sep 2011 - Mar 2013

  Overseeing the day-to-day management and profitability of the Bank of Melbourne account across all Ogilvy businesses including Badjar Ogilvy, Ogilvy One and DT Digital. Owning senior client relationships and leading the development of through the line (including digital) campaigns, which drove strong acquisition and retention during Bank of Melbourne’s growth period. Overseeing the day-to-day management and profitability of the Bank of Melbourne account across all Ogilvy businesses including Badjar Ogilvy, Ogilvy One and DT Digital. Owning senior client relationships and leading the development of through the line (including digital) campaigns, which drove strong acquisition and retention during Bank of Melbourne’s growth period.



Inferno Ltd

• United Kingdom
• Restaurants

• Account Director

  • Apr 2010 - Sep 2011

  Led the development of global integrated marketing campaigns; from strategy, research, creative development through to execution for Nokia. This included leading the strategic development and activation of Nokia’s sponsorship of the World Rally Championships. Led the development of global integrated marketing campaigns; from strategy, research, creative development through to execution for Nokia. This included leading the strategic development and activation of Nokia’s sponsorship of the World Rally Championships.



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Manager

  • Feb 2007 - Sep 2009

  Responsible for leading, planning, managing and executing client marketing briefs globally for both ExxonMobil, Neutrogena and The Carphone Warehouse, leveraging integrated teams to continually exceed marketing objectives with creative solutions and channel optimisations. Responsible for leading, planning, managing and executing client marketing briefs globally for both ExxonMobil, Neutrogena and The Carphone Warehouse, leveraging integrated teams to continually exceed marketing objectives with creative solutions and channel optimisations.



Macquarie Regional Radioworks (now Southern Cross Austereo)

• Client Promotions and Sponsorship Manager

  • Feb 2003 - Apr 2006

  Drove client marketing and promotions across the Gold Coast’s number 1 and number 2 radio stations Sea FM 90.9 and Gold FM 92.5, including syndicated national night shows. Drove client marketing and promotions across the Gold Coast’s number 1 and number 2 radio stations Sea FM 90.9 and Gold FM 92.5, including syndicated national night shows.