Experience

Netizency

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Jan 2022 - Present

  Dubai, United Arab Emirates

• Business Director

  • May 2016 - Jan 2022

  Dubai, UAE Responsible for growth and profitability of the Dubai office: • Lead a team of 6 content creators and social media managers • Develop content marketing and media strategies for brands • Doubled the revenue for the Dubai office between 2017 and 2018 • Secured strategic new business wins Recognition: - 2019 Silver MENA Effie award for Liv. Bank - Olivia Gets Hired - 2019 Bronze MENA Effie award for Liv. Bank - Ready, Set, Goal



Leo Burnett

• 1 - 100 Employee

• Group Communication Director

  • May 2012 - Apr 2016

  Dubai, United Arab Emirates • Responsible for strategic thinking, creative development and implementation of through-the-line marketing campaigns • Generated more than $3 million in yearly profit • Increased share of digital and social revenue on my portfolio by 12% from 2014-2016. • Secured new business wins including Masafi, Bic Pens and Oasis Water • Responsible for the career development and mentoring of a multi-disciplinary team. Recognition: - Shortlisted for MENA Effie award for La Vache qui… Show more • Responsible for strategic thinking, creative development and implementation of through-the-line marketing campaigns • Generated more than $3 million in yearly profit • Increased share of digital and social revenue on my portfolio by 12% from 2014-2016. • Secured new business wins including Masafi, Bic Pens and Oasis Water • Responsible for the career development and mentoring of a multi-disciplinary team. Recognition: - Shortlisted for MENA Effie award for La Vache qui rit Bad Habits campaign in FMCG category - 2014 - Shortlisted for Lynx Awards for Kiri Sandwiches print executions in FMCG category - 2014

• Communication Director

  • Jan 2008 - Jul 2012

  Dubai, United Arab Emirates • Developed and executed through-the-line marketing campaigns with multiple agency coordination and multiple market implementation • Organized strategic workshops that lead to the identification of new brand positioning statements • Achieved profit growth through the identification of key opportunities in digital and shopper marketing • Responsible for new business development. Recognition: - Winner Best Arabic Website in Internet Awards Middle East, La Vache qui rit, Cosmic… Show more • Developed and executed through-the-line marketing campaigns with multiple agency coordination and multiple market implementation • Organized strategic workshops that lead to the identification of new brand positioning statements • Achieved profit growth through the identification of key opportunities in digital and shopper marketing • Responsible for new business development. Recognition: - Winner Best Arabic Website in Internet Awards Middle East, La Vache qui rit, Cosmic Fun - 2012 - Shortlisted for MENA Effie Award for La Vache qui rit Missing Cheese Adventure – 2011 - Shortlisted for MENA Effie Award for Coco Pops Comic Constructor – 2010 - Bronze Lynx Award for Special K “Dragon” print ad – 2010 - Silver MENA Effie Award for Special K Drop a Jeans Size - 2009

• Communication Supervisor

  • Apr 2005 - Dec 2007

  Dubai, United Arab Emirates Major accounts handled: Gillette, Oral-B - Oversaw the regional communication strategy and creative development for Gillette and Oral-B's regional marketing efforts - Developed and implemented several initiatives to grow the clients’ business - Executed regional holistic promotional campaigns - Regularly reviewed and monitored key developments and trends in the marketplace



Rogers Communications

• Canada
• Telecommunications
• 700 & Above Employee

• Direct Marketing and Promotions Supervisor

  • Nov 2003 - Apr 2005

  Montreal, Canada Area