Experience

Vodacom Financial Services
• South Africa
• Financial Services
• 1 - 100 Employee
• Product Marketing Manager

  • Feb 2022 - Present


Mindshare

• Arts & Crafts

• Strategic Media Planner

  • Jun 2019 - Jan 2022

  Currently responsible for Strategic ATL Media Planning for Standard Bank, Mazda, Sun International, Rolex and Tudor Watches. Currently responsible for Strategic ATL Media Planning for Standard Bank, Mazda, Sun International, Rolex and Tudor Watches.



Clientele Limited

• South Africa
• Insurance
• 700 & Above Employee

• Senior Media Buyer

  • Oct 2018 - May 2019

  Reporting to the Media Manager. Buying media advertising space across various TV and Print platforms for our 4 Products (Legal, Funeral, Health and Life Insurance). Make sure compensation is received for any discrepancies. Review invoices and Contracts from Media Owners to ensure the correct discounts are applied. Monitor media schedules and secure added value. Ensure placement of advertising within assigned budget and timeline is completed. Determine alternate solutions to optimize advertising budget. Ensure media is trafficked timely and accurately. Support Daily requirements for the Media Analysts Team to ensure media is purchased at the best Cost Per Lead. Show less



Telesure Group Services

• Media Planner & Media Team Manager

  • Apr 2016 - Oct 2018

  Senior Media Planner and Team Manager for the Media Planning & Buying Team at Upstream Advertising specializing on Above The Line advertising (Print, Radio, Cinema, TV) for the Following Brands: A&G Budget Insurance Dial Direct First For Women Virseker My job entails identifying which media platforms would best advertise a brand or product. My aim is to maximize the impact of an advertising campaign through the use of a range of media. Team Manager Duties: * Meet and Build strong relationships with Media Owners and negotiate cost effective annual rates. *Present proposals, including cost schedules, to Marketing & Brand Team * Quarterly KPI evaluation scoring of each employee *Conduct Weekly Team Status Meeting to ensure smooth implementation across all brands *Conduct Monthly TV channel Clash meetings to ensure none of the 5 STI brands do not clash on the same TV channel *Make decisions on the best form of media for a specific brand/ campaign Media Planner Duties: *Liaising with the creative agency team to develop media strategies and campaigns *Undertaking research and analysing data to evaluate the most effective channels *Identifying target audiences and analysing their characteristics, behaviour and media habit * Combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. * Apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness for my brands. * Look into Events, Radio and TV Sponsorships for each brand * Utilize Media Planning systems like Telmar and Arianna, to get Insight, Plan and create Post Campaign analysis * Utilize systems like Chase and Qlickview to view stats and track campaign progress * Strategize and Implement Dial Direct Out of Home Campaigns *Negotiate Rates and Site Selection and Availability for Dial Direct Billboards *Update and Manage Out of Home Brand Bible * Show less



Mediamark

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Radio: Brand & Implementation Executive

  • 2015 - 2016

  •Extract and formulate station proposals (Jacaranda FM, Heart FM, Gagasi FM, Smile FM) •Initiate; capture and distribute feedback on all proposals / Station programming initiatives. •Weekly Status meetings with a forward view of station initiatives and packages in market. •Present new packages to the sales team weekly during training. •Collaborating with companies within the group to formulate multi-channel proposals. •Assist and drive the Product Development •Explore innovative ways of packaging and costing products / promotions •Utilise audience insights and post campaign learnings to create products. •Attend weekly Product development meeting with Station/s to brainstorm ideas. •Co-ordinate and structure proactive creative sales solutions that include online, social media and all channels available to the brand. •Cost/Estimate all creative ideas accurately •Collate and regularly communicate Presenter and Station programming information •Regular meetings with the programming manager and content staff to understand future programming plans. •Monitor competitor activity and analyze products being released by competitors. •Monitor and ensure effective Station calendar management by the implementation team to maximize Station sales opportunities and monitor inventory usage •Implement Social media, mobile, video and digital platforms •Active Client liaison around implementation on behalf of Account Managers. •Weekly Station Implementation meetings with a forward view to track progress. •Implementation of Station calendar management principles to avoid clashes. •Tracking the invoicing and up-front payment of prizes and fees. •Effectively solving prize queries with the Stations and maintaining the fees tracking document with Finance. •Adherence to all policies and procedures set out by the auditors in relation to revisions. •Drive high quality Post Campaign Analyses. •Build strong relationships and maintain regular contact with stations and clients. Show less



Student Radio Network (Pty) Ltd

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jul 2013 - Jul 2015

  Started as a Office Manager then a year later moved to Radio Sales where my duties entailed Managing Existing clients, Selling Radio Advertising space to potential clients Started as a Office Manager then a year later moved to Radio Sales where my duties entailed Managing Existing clients, Selling Radio Advertising space to potential clients