Experience

Dragon360

• United States
• Advertising Services
• 1 - 100 Employee

• Advertising & Media Manager

  • Nov 2020 - Present



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Digital Acquisition Manager

  • Oct 2020 - Sep 2021

  Dubai, United Arab Emirates



OMD MENA

• United Arab Emirates
• Advertising Services
• 100 - 200 Employee

• Associate Director

  • Apr 2019 - Apr 2020

  Dubai, United Arab Emirates I educated and led brands to enhance their performance through digital transformation by analyzing their needs and evaluating gaps in services as well as providing them with the tools to help them enhance through the digital landscape. I was responsible for client development across auto, telco, FMCG and retail sectors. I develop and strengthen new and current ad tech partnership relationships in order to foster growth and brand positioning for clients.



Accuen

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Programmatic Lead

  • Aug 2015 - Oct 2017

  Sydney Area, Australia Manage a team of 4 across all areas of programmatic including Display, Video, Social, Mobile and Audio Liase with multiple publishers across the Australia market Client portfolio include Apple, Sony Pictures, Audible, Beiersdorf, Weight Watchers, Virgin Money, Qantas, Intel, and others Facilitate Programmatic strategies across the Agency Group Educate both clients & agency teams on Programmatic/RTB Fully embedded team within M2M Agency Full scope of work across both Branding… Show more Manage a team of 4 across all areas of programmatic including Display, Video, Social, Mobile and Audio Liase with multiple publishers across the Australia market Client portfolio include Apple, Sony Pictures, Audible, Beiersdorf, Weight Watchers, Virgin Money, Qantas, Intel, and others Facilitate Programmatic strategies across the Agency Group Educate both clients & agency teams on Programmatic/RTB Fully embedded team within M2M Agency Full scope of work across both Branding and Performance focused Accounts Show less



Merkle

• Senior Specialist

  • Feb 2015 - Jul 2015

  Client - MetLife Managed Display & Social campaigns creating strategies around client's 1st party data Managed day day communication with client & vendors



Varick Media Management

• Media Trader & Search Specialist

  • Apr 2013 - Feb 2015

  Execute campaign set up and trafficking Trained and work on multiple DSPs that specialize in display, mobile and video such as Appnexus, TubeMogul, Turn, DBM, Run DSP, MediaMath, Lyfe Mobile, etc Set up and run campaigns geared towards Private MarketPlace deals, Prospecting, Remarketing, Contextual targeting, etc Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize and improve ROI Assist the client services team in… Show more Execute campaign set up and trafficking Trained and work on multiple DSPs that specialize in display, mobile and video such as Appnexus, TubeMogul, Turn, DBM, Run DSP, MediaMath, Lyfe Mobile, etc Set up and run campaigns geared towards Private MarketPlace deals, Prospecting, Remarketing, Contextual targeting, etc Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize and improve ROI Assist the client services team in understanding and conveying technical aspects of campaign delivery, performance and monitoring Help to advise and consult with internal department regarding advertising inventory, availability forecasting, campaign performance and sell-thru reporting Assist in preparing audience and wrap up documents along with the Analytics team Construct proposals and goals for SEM advertising revenue growth Own and manage multiple Paid Search & Youtube campaigns across Google and Bing, using Acquisio Develop a robust test-and-learn plan to improve spend efficiency. Summarize the performance of managed digital advertising campaigns program on a weekly basis Show less



Digitas North America

• United States
• Advertising Services
• 700 & Above Employee

• Analyst, Search Marketing

  • Jul 2011 - Apr 2013

  New York, NY Help manage an 8 figure budget with millions of keywords across multiple international domains and languages to achieve bookings, orders, ROI, and channel growth goals Assist in the day to day management of client relationships and ongoing communications Translate campaign/client goals into actionable SEM strategic tactics. Create in-depth campaign reporting and analysis, while providing campaign refinement and optimization recommendations Develop campaign copy/creative –… Show more Help manage an 8 figure budget with millions of keywords across multiple international domains and languages to achieve bookings, orders, ROI, and channel growth goals Assist in the day to day management of client relationships and ongoing communications Translate campaign/client goals into actionable SEM strategic tactics. Create in-depth campaign reporting and analysis, while providing campaign refinement and optimization recommendations Develop campaign copy/creative – text-based titles and descriptions. Monitor emerging industry trends and communicate both internally and externally. Show less



Have to Have, LLC

• Business Development Intern

  • Jun 2010 - May 2011

  Conduct extensive research of possible competitors to the start-up company Manage college student ambassador program Research and aid in the development of possible marketing and media strategies for the company Attend meetings and events relating to fashion, business development, marketing and blogging Blog and tweet on various subjects related to fashion and trend setting Assist in the creative establishment of future gaming applications for Facebook and iPhone



Kathlin Argiro

• Design Intern

  • Aug 2010 - Nov 2010

  Aided in the research and findings of inspiration for the designer’s new wedding collection Assisted the Designer in daily duties; running errands to garment factory and customers, UPS orders, steaming dresses, and design tasks Showroom management and administration; making sure the showroom is clean and orderly Maintained social networking presence



Seventh House PR / Showroom Seven

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Public Relations Intern

  • Aug 2010 - Nov 2010

  Facilitated the trafficking of apparel samples for editorial, broadcast and celebrity request through the use of Fashion GPS Assisted in the preparation of New York Fashion Week shows and related events, Humane Society Event, Market Week and other PR related events Helped to maintain and organize the showroom closet; scanned and created press clippings



CPXi

• Advertising Services
• 1 - 100 Employee

• Jr. Creative-Marketing Associate

  • Jan 2009 - Mar 2010

  Analyzed creative performance in conjunction with Advertiser’s expectations through conversions and click rates Developed weekly reports tailored to spot creative trends and developed trend reports for meetings Identified emerging technology and ideas to incorporate into future creative development Aided in the creation and implementation of online creatives and blog ideas Organized, proofed, and uploaded input daily of new creatives into computer database/folders by checking file… Show more Analyzed creative performance in conjunction with Advertiser’s expectations through conversions and click rates Developed weekly reports tailored to spot creative trends and developed trend reports for meetings Identified emerging technology and ideas to incorporate into future creative development Aided in the creation and implementation of online creatives and blog ideas Organized, proofed, and uploaded input daily of new creatives into computer database/folders by checking file size, disclaimers, typos and Yahoo network safe

• Intern

  • Apr 2007 - Dec 2008

  Performed client/company research Gathered information for reporting/data compilation Assisted with administrative duties and daily functions of the sales, publisher and marketing departments



Hofstra University Bookstore

• Associate

  • Sep 2005 - Oct 2007

  Assisted in Merchandise and Text Department. Reconciled detailed faculty orders with incoming inventory for the beginning of each semester. -Performed bi-annual inventory of textbooks and merchandise. -Communicated with publishing companies to place textbook orders. -Facilitated all transactions at point-of-sale in addition to overseeing textbook buybacks and returns. -Processed online orders for approximately 5,000 students at the start of each semester.