Experience

Spadel

• Belgium
• Manufacturing
• 200 - 300 Employee

• Digital Marketing Manager Benelux

  • Jan 2020 - Present



Vanden Borre

• Belgium
• Computers and Electronics Manufacturing
• 300 - 400 Employee

• CRM & Digital Communication Manager

  • Apr 2015 - Dec 2019

  - Digital Communication StrategyTranslate the business and marketing objectives to a digital approach. Develop digital marketing communication strategies and tools to promote Vanden Borre, its products and services online. Draw up an integrated digital campaign plan (digital paid and owned media, social media, SEM, Marketing automation). Define targets & KPIs for success measures. - Content StrategyCreate inspirational & valuable content that drives readers to our website & blog and lead them through the rest of the marketing funnel. Set-up of a content plan, process/workflow for content production, supervise editorial planning and content production on all digital channels.- CRM Strategy- Management of 9 FTE’s: 1 CRM Specialist, 1 Online Marketer, 2 Product Specialists, 4 Content Specialists and 1 Content Team Leader.

• CRM & Direct Marketing Manager

  • Jun 2014 - Apr 2015

  Lead the strategy, development and execution of omni-channel loyalty marketing campaigns. Improve customer knowledge. Supervise the creation of a marketing database and the set-up of automated lifecycle marketing campaigns. Management of 1 FTE: 1 CRM assistant

• CRM & Direct Marketing Projectleader

  • Jan 2012 - Jun 2014

  Project lead for implementing a CRM strategy within Vanden Borre: improve customer identification throughout all touchpoints, improve data quality and create a single customer view. Develop marketing initiatives to increase customer’s loyalty and omni-channel sales.



DBM - Data for Better Marketing

• Belgium
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Jan 2011 - Dec 2011

  Direct Marketing specialist developing the customers portfolio in term of data hosting & data management solutions (focus on retail loyalty programs)

• Account Manager

  • Nov 2008 - Dec 2010

  Supporting clients in the development of tailor-made solutions in data management, data quality, data analysis, direct marketing campaigns and e-business solutions.