Director of Digital

• Jul 2023 - Present

Head Consulting Specialist

• Oct 2020 - Present

• NBC Universal • BRAVO • Peacock • Remote Retail • Present Iteration • Footprint • In Real Terms • Enjoy The Ride • SOP Advisors • PPAZ • Colburn Strategies -Create website and brand voice/ brand content to align with customers’ expectations and guidelines - Increase page visits/ traffic and SEO results through website design and appropriate marketing channels - clients include: Enjoy the Ride, Colburn Coaching Strategies, In Real Terms, Present… Show more • NBC Universal • BRAVO • Peacock • Remote Retail • Present Iteration • Footprint • In Real Terms • Enjoy The Ride • SOP Advisors • PPAZ • Colburn Strategies -Create website and brand voice/ brand content to align with customers’ expectations and guidelines - Increase page visits/ traffic and SEO results through website design and appropriate marketing channels - clients include: Enjoy the Ride, Colburn Coaching Strategies, In Real Terms, Present Iteration - https://bravocon2023.com/ – Launched BravoCon website and app, collaborated with Front Gate Tickets and Ticketmaster to prepare for BravoCon, led the digital team in marketing emails to advance ticket sales, assisted NBCU talent and executive team through the BravoCon experience - https://www.sopadvisors.com/ – advised, built website/ blog, and Substack for $20M hedge fund - https://presentiteration.com/ – built luxury sustainable marketplace with over 500+ SKUS and completed branding package with social media suite Show less • NBC Universal • BRAVO • Peacock • Remote Retail • Present Iteration • Footprint • In Real Terms • Enjoy The Ride • SOP Advisors • PPAZ • Colburn Strategies -Create website and brand voice/ brand content to align with customers’ expectations and guidelines - Increase page visits/ traffic and SEO results through website design and appropriate marketing channels - clients include: Enjoy the Ride, Colburn Coaching Strategies, In Real Terms, Present… Show more • NBC Universal • BRAVO • Peacock • Remote Retail • Present Iteration • Footprint • In Real Terms • Enjoy The Ride • SOP Advisors • PPAZ • Colburn Strategies -Create website and brand voice/ brand content to align with customers’ expectations and guidelines - Increase page visits/ traffic and SEO results through website design and appropriate marketing channels - clients include: Enjoy the Ride, Colburn Coaching Strategies, In Real Terms, Present Iteration - https://bravocon2023.com/ – Launched BravoCon website and app, collaborated with Front Gate Tickets and Ticketmaster to prepare for BravoCon, led the digital team in marketing emails to advance ticket sales, assisted NBCU talent and executive team through the BravoCon experience - https://www.sopadvisors.com/ – advised, built website/ blog, and Substack for $20M hedge fund - https://presentiteration.com/ – built luxury sustainable marketplace with over 500+ SKUS and completed branding package with social media suite Show less

Guest Lecturer

• Jan 2020 - Present

Head of Brand Development & Growth / Client Success

• Dec 2021 - Dec 2022

• Delivered and created a brand strategy from start to completion incorporating all channels • Built and led a creative team to execute a ‘consumer-thinking’ approach to help simplify and consolidate efforts across all touch points • Upsold existing client base while maintaining customer service; led, hired, and trained client success team • Collaborated with sales and operations team to ensure processes/support were constant and exceeding expectations • Utilized data to implement… Show more • Delivered and created a brand strategy from start to completion incorporating all channels • Built and led a creative team to execute a ‘consumer-thinking’ approach to help simplify and consolidate efforts across all touch points • Upsold existing client base while maintaining customer service; led, hired, and trained client success team • Collaborated with sales and operations team to ensure processes/support were constant and exceeding expectations • Utilized data to implement marking sprints to improve account engagement and pipeline creation Show less • Delivered and created a brand strategy from start to completion incorporating all channels • Built and led a creative team to execute a ‘consumer-thinking’ approach to help simplify and consolidate efforts across all touch points • Upsold existing client base while maintaining customer service; led, hired, and trained client success team • Collaborated with sales and operations team to ensure processes/support were constant and exceeding expectations • Utilized data to implement… Show more • Delivered and created a brand strategy from start to completion incorporating all channels • Built and led a creative team to execute a ‘consumer-thinking’ approach to help simplify and consolidate efforts across all touch points • Upsold existing client base while maintaining customer service; led, hired, and trained client success team • Collaborated with sales and operations team to ensure processes/support were constant and exceeding expectations • Utilized data to implement marking sprints to improve account engagement and pipeline creation Show less

Sr. Client Success Manager / Account Executive

• Oct 2021 - Dec 2021

• Managed dozens of client accounts (niches including tech, babies, moms, beauty, wellness, etc.) • Secured B2B relationships (Amazon, Walmart, Target, etc.) • Worked within Amazon Seller Central and created promotional timelines and initiatives • Developed effective campaign strategies to maximize performance based on clients’ needs and to maximize return on investment • Built reports to communicate insight into campaigns, while growing and exceeding clients top wanted K.P.I.’s… Show more • Managed dozens of client accounts (niches including tech, babies, moms, beauty, wellness, etc.) • Secured B2B relationships (Amazon, Walmart, Target, etc.) • Worked within Amazon Seller Central and created promotional timelines and initiatives • Developed effective campaign strategies to maximize performance based on clients’ needs and to maximize return on investment • Built reports to communicate insight into campaigns, while growing and exceeding clients top wanted K.P.I.’s (S.E.O., in feed content, purchases, etc.) • Worked in sync with sales, sales operations, product, strategy, and other teams to develop best solutions for internal use and client use Show less • Managed dozens of client accounts (niches including tech, babies, moms, beauty, wellness, etc.) • Secured B2B relationships (Amazon, Walmart, Target, etc.) • Worked within Amazon Seller Central and created promotional timelines and initiatives • Developed effective campaign strategies to maximize performance based on clients’ needs and to maximize return on investment • Built reports to communicate insight into campaigns, while growing and exceeding clients top wanted K.P.I.’s… Show more • Managed dozens of client accounts (niches including tech, babies, moms, beauty, wellness, etc.) • Secured B2B relationships (Amazon, Walmart, Target, etc.) • Worked within Amazon Seller Central and created promotional timelines and initiatives • Developed effective campaign strategies to maximize performance based on clients’ needs and to maximize return on investment • Built reports to communicate insight into campaigns, while growing and exceeding clients top wanted K.P.I.’s (S.E.O., in feed content, purchases, etc.) • Worked in sync with sales, sales operations, product, strategy, and other teams to develop best solutions for internal use and client use Show less

Freelance Stylist

• Jan 2017 - Oct 2021

• The Conservatory – worked on product styling, e-commerce data, website launch • Carolina Herrera Fashion Show- styled models, executed show timelines, worked with vendor and vendor requests • Saint Bernard – head visual director responsible for: store display, personal styling, photo studio styling, website styling, and all social media coordination • Brooks Thomas – managed all social media accounts, customer service, event planning • Celebrating Women Baylor Health Care System… Show more • The Conservatory – worked on product styling, e-commerce data, website launch • Carolina Herrera Fashion Show- styled models, executed show timelines, worked with vendor and vendor requests • Saint Bernard – head visual director responsible for: store display, personal styling, photo studio styling, website styling, and all social media coordination • Brooks Thomas – managed all social media accounts, customer service, event planning • Celebrating Women Baylor Health Care System Foundation – managed guest speakers, executed event timeline, and managed social media • Ceylon et Cie – managed vendor relationships, managed social media accounts, event planning, public relations, e-commerce growth • Modern Luxury Men of Fashion Event- styled models, curated customer network, grew vendor relationships • Phoenix Fashion Week – styled models, worked with vendors for event set up, followed up with potential customers/ vendors • San Diego Fashion Week – styled models, dressed models, executed show timeline Show less • The Conservatory – worked on product styling, e-commerce data, website launch • Carolina Herrera Fashion Show- styled models, executed show timelines, worked with vendor and vendor requests • Saint Bernard – head visual director responsible for: store display, personal styling, photo studio styling, website styling, and all social media coordination • Brooks Thomas – managed all social media accounts, customer service, event planning • Celebrating Women Baylor Health Care System… Show more • The Conservatory – worked on product styling, e-commerce data, website launch • Carolina Herrera Fashion Show- styled models, executed show timelines, worked with vendor and vendor requests • Saint Bernard – head visual director responsible for: store display, personal styling, photo studio styling, website styling, and all social media coordination • Brooks Thomas – managed all social media accounts, customer service, event planning • Celebrating Women Baylor Health Care System Foundation – managed guest speakers, executed event timeline, and managed social media • Ceylon et Cie – managed vendor relationships, managed social media accounts, event planning, public relations, e-commerce growth • Modern Luxury Men of Fashion Event- styled models, curated customer network, grew vendor relationships • Phoenix Fashion Week – styled models, worked with vendors for event set up, followed up with potential customers/ vendors • San Diego Fashion Week – styled models, dressed models, executed show timeline Show less

Wholesale Training Manager

• Apr 2019 - Jun 2020

• Coordinated wholesale revenues in excess of $2.3M involving Neiman Marcus, Nordstrom, Bloomingdales, and Saks •Trained on visual guidelines with managers and store teams within 26 state territory • Routinely monitored data from wholesale accounts, investigating significant volume improvement opportunities, and consulted with store managers on the optimum implementation of marketing programs to increase sales and profitability • Managed on-boarding training platform and online… Show more • Coordinated wholesale revenues in excess of $2.3M involving Neiman Marcus, Nordstrom, Bloomingdales, and Saks •Trained on visual guidelines with managers and store teams within 26 state territory • Routinely monitored data from wholesale accounts, investigating significant volume improvement opportunities, and consulted with store managers on the optimum implementation of marketing programs to increase sales and profitability • Managed on-boarding training platform and online training resources for retail and wholesale teams • Consolidated and regularly updated training resources for retail, wholesale, and customer service while assisting with training presentations for new hires and in retail stores • Identified product opportunities to drive incremental revenue and market penetration for the brands while emphasizing key market trends • Worked with third party company to deliver personal styling services to our online customers • Created website content to align with customers’ expectations and assist in product inquiries Show less • Coordinated wholesale revenues in excess of $2.3M involving Neiman Marcus, Nordstrom, Bloomingdales, and Saks •Trained on visual guidelines with managers and store teams within 26 state territory • Routinely monitored data from wholesale accounts, investigating significant volume improvement opportunities, and consulted with store managers on the optimum implementation of marketing programs to increase sales and profitability • Managed on-boarding training platform and online… Show more • Coordinated wholesale revenues in excess of $2.3M involving Neiman Marcus, Nordstrom, Bloomingdales, and Saks •Trained on visual guidelines with managers and store teams within 26 state territory • Routinely monitored data from wholesale accounts, investigating significant volume improvement opportunities, and consulted with store managers on the optimum implementation of marketing programs to increase sales and profitability • Managed on-boarding training platform and online training resources for retail and wholesale teams • Consolidated and regularly updated training resources for retail, wholesale, and customer service while assisting with training presentations for new hires and in retail stores • Identified product opportunities to drive incremental revenue and market penetration for the brands while emphasizing key market trends • Worked with third party company to deliver personal styling services to our online customers • Created website content to align with customers’ expectations and assist in product inquiries Show less

Social Media Manager

• Sep 2017 - Mar 2018

• Managed day-to-day running of company’s main social media accounts • Improved branding and devised product knowledge for store employees • Led launch of new website • Promoted brands such as: Hermès, Dedar, Promemoria, Philippe Hurel, Vaughan; an annual business of $9.6 million • Presented social media campaigns to vendors and clients • Hosted events to grow sales and promote brand recognition within design community • Provided excellent in-depth customer service to… Show more • Managed day-to-day running of company’s main social media accounts • Improved branding and devised product knowledge for store employees • Led launch of new website • Promoted brands such as: Hermès, Dedar, Promemoria, Philippe Hurel, Vaughan; an annual business of $9.6 million • Presented social media campaigns to vendors and clients • Hosted events to grow sales and promote brand recognition within design community • Provided excellent in-depth customer service to customers to maintain brand's standards Show less • Managed day-to-day running of company’s main social media accounts • Improved branding and devised product knowledge for store employees • Led launch of new website • Promoted brands such as: Hermès, Dedar, Promemoria, Philippe Hurel, Vaughan; an annual business of $9.6 million • Presented social media campaigns to vendors and clients • Hosted events to grow sales and promote brand recognition within design community • Provided excellent in-depth customer service to… Show more • Managed day-to-day running of company’s main social media accounts • Improved branding and devised product knowledge for store employees • Led launch of new website • Promoted brands such as: Hermès, Dedar, Promemoria, Philippe Hurel, Vaughan; an annual business of $9.6 million • Presented social media campaigns to vendors and clients • Hosted events to grow sales and promote brand recognition within design community • Provided excellent in-depth customer service to customers to maintain brand's standards Show less

Assistant Manager

• May 2017 - Sep 2017

• Launched the grand opening of For Home Forty Five Ten which brought over 200 people and created several new customer/ interior designer relationships • Oversaw all aspects of sales associates performance, sales, and operations • Coached sales associates on action plan while offering advice, support, and motivation to help meet objectives • Created a strong visual appearance of the store by effectively executing merchandise plans and strategies • Participated in sales process to… Show more • Launched the grand opening of For Home Forty Five Ten which brought over 200 people and created several new customer/ interior designer relationships • Oversaw all aspects of sales associates performance, sales, and operations • Coached sales associates on action plan while offering advice, support, and motivation to help meet objectives • Created a strong visual appearance of the store by effectively executing merchandise plans and strategies • Participated in sales process to enhance customer service and shopping experience • Cultivated a positive morale among store staff • Hosted events promoting store vendors • Handled all aspects of customer complaints with exchanges, customer compensation, home damage and overall customer satisfaction • Conducted inventories Show less • Launched the grand opening of For Home Forty Five Ten which brought over 200 people and created several new customer/ interior designer relationships • Oversaw all aspects of sales associates performance, sales, and operations • Coached sales associates on action plan while offering advice, support, and motivation to help meet objectives • Created a strong visual appearance of the store by effectively executing merchandise plans and strategies • Participated in sales process to… Show more • Launched the grand opening of For Home Forty Five Ten which brought over 200 people and created several new customer/ interior designer relationships • Oversaw all aspects of sales associates performance, sales, and operations • Coached sales associates on action plan while offering advice, support, and motivation to help meet objectives • Created a strong visual appearance of the store by effectively executing merchandise plans and strategies • Participated in sales process to enhance customer service and shopping experience • Cultivated a positive morale among store staff • Hosted events promoting store vendors • Handled all aspects of customer complaints with exchanges, customer compensation, home damage and overall customer satisfaction • Conducted inventories Show less

Retail Coordinator

• Feb 2016 - May 2017

• Coordinated sales associates for Women’s RTW, Men’s, and Home; an annual business of $6.1 million • Reported sales associate’s daily/weekly/monthly sales recaps • Coordinated trunk shows; fulfilling/completing/ ringing orders • Maintained daily communication with store management • Pulled product/Customer Service for online business (Farfetch) • Trained and mentored new coordinators and sales associates • Scheduled and tracked PTO of 19 sellers, managers, and visual… Show more • Coordinated sales associates for Women’s RTW, Men’s, and Home; an annual business of $6.1 million • Reported sales associate’s daily/weekly/monthly sales recaps • Coordinated trunk shows; fulfilling/completing/ ringing orders • Maintained daily communication with store management • Pulled product/Customer Service for online business (Farfetch) • Trained and mentored new coordinators and sales associates • Scheduled and tracked PTO of 19 sellers, managers, and visual associates • Assisted personal shoppers/ interior decorators • Pulled for photo shoots involving several different magazines in DFW area Show less • Coordinated sales associates for Women’s RTW, Men’s, and Home; an annual business of $6.1 million • Reported sales associate’s daily/weekly/monthly sales recaps • Coordinated trunk shows; fulfilling/completing/ ringing orders • Maintained daily communication with store management • Pulled product/Customer Service for online business (Farfetch) • Trained and mentored new coordinators and sales associates • Scheduled and tracked PTO of 19 sellers, managers, and visual… Show more • Coordinated sales associates for Women’s RTW, Men’s, and Home; an annual business of $6.1 million • Reported sales associate’s daily/weekly/monthly sales recaps • Coordinated trunk shows; fulfilling/completing/ ringing orders • Maintained daily communication with store management • Pulled product/Customer Service for online business (Farfetch) • Trained and mentored new coordinators and sales associates • Scheduled and tracked PTO of 19 sellers, managers, and visual associates • Assisted personal shoppers/ interior decorators • Pulled for photo shoots involving several different magazines in DFW area Show less

Menswear Stylist

• Jun 2015 - Feb 2016

• Provided excellent in-depth customer service to customers to maintain our brand's standards • Promoted client loyalty through consultative and relational sales • Head Visual Coordinator responsibilities: set store visuals according to company’s updates • Assisted the GM with managing store operations, including sales, marketing, human resources, operations, tailoring, public relations, budgets, logistics, and product placement • Trained and mentored new associates • Provided excellent in-depth customer service to customers to maintain our brand's standards • Promoted client loyalty through consultative and relational sales • Head Visual Coordinator responsibilities: set store visuals according to company’s updates • Assisted the GM with managing store operations, including sales, marketing, human resources, operations, tailoring, public relations, budgets, logistics, and product placement • Trained and mentored new associates

Assistant Manager

• Apr 2014 - Jun 2015

• Provided professional consultation to style and wardrobe clients • Helped drive sales, acquired new customers and strived to constantly improve the customer experience • Interacted successfully and positively with clients to generate repeat and referral business • Marketed company initiatives and new products to create and increase brand awareness • Organized events & fashion shows to locally market and promote the brand, including cross promotion work with So Scottsdale and… Show more • Provided professional consultation to style and wardrobe clients • Helped drive sales, acquired new customers and strived to constantly improve the customer experience • Interacted successfully and positively with clients to generate repeat and referral business • Marketed company initiatives and new products to create and increase brand awareness • Organized events & fashion shows to locally market and promote the brand, including cross promotion work with So Scottsdale and Modern Luxury Scottsdale Show less • Provided professional consultation to style and wardrobe clients • Helped drive sales, acquired new customers and strived to constantly improve the customer experience • Interacted successfully and positively with clients to generate repeat and referral business • Marketed company initiatives and new products to create and increase brand awareness • Organized events & fashion shows to locally market and promote the brand, including cross promotion work with So Scottsdale and… Show more • Provided professional consultation to style and wardrobe clients • Helped drive sales, acquired new customers and strived to constantly improve the customer experience • Interacted successfully and positively with clients to generate repeat and referral business • Marketed company initiatives and new products to create and increase brand awareness • Organized events & fashion shows to locally market and promote the brand, including cross promotion work with So Scottsdale and Modern Luxury Scottsdale Show less

Sales Associate

• Sep 2013 - Apr 2014

• Collaborated with a multitude of designer brand representatives • Increased engagement and revenue through Instagram and Facebook posts • Achieved Top 10 department through continuous monthly sale increases • Created brand awareness by planning special events focused on Hurley, Citizens of Humanity, and Hudson • Contributed to the Nordstrom culture by leading by example, recognizing outstanding service, and fostering a fun and exciting work atmosphere

Sales Associate

• Jun 2013 - Aug 2013

• Sold/ collaborated with designer brands • Led team during Half Yearly Sale and Anniversary Sale • Provided outstanding customer service by learning new product knowledge, listening to the customer, and paying close attention to detail • Organized events to enhance the Nordstrom experience

Intern

• May 2012 - Jul 2012

• Relocated my department to second highest volume department by being number one in sales each month • Led the team during Half Yearly Sale and Anniversary Sale • Developed skills to manage a team to achieve large department goals • Merchandised the sales floor daily to meet seasonal standards and increase sales • Monitored department needs through communication with local and regional management • Relocated my department to second highest volume department by being number one in sales each month • Led the team during Half Yearly Sale and Anniversary Sale • Developed skills to manage a team to achieve large department goals • Merchandised the sales floor daily to meet seasonal standards and increase sales • Monitored department needs through communication with local and regional management