Talitha Heaton ACIM
Marketing Manager - Strategic Partnerships & Client Communications at MPA- Claim this Profile
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French Full professional proficiency
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Spanish Limited working proficiency
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Japanese Elementary proficiency
Topline Score
Bio
Harvey Featherstone ACIM
I worked alongside Talitha at MPA Group between July 2018 and August 2019. Talitha is a forward thinking marketer, eager to stay up to date with the latest trends and techniques. She set a great example of methodical and efficient working. As a placement student new to the business she was able to guide me in overcoming challenges and thoroughly contributed to my professional development while at MPA Group.
Tamira Hamam
Talitha is an inspiring, forward-thinking marketer with plenty of ideas and enthusiasm to offer. At OUP she managed relationships with internal stakeholders and regional marketing departments around the world, delivering over and above her job role consistently and always working promptly to deadlines. Talitha is a great person to have in a room for brainstorming sessions, she brings positive, contributory energy and builds on concepts and new propositions rather than finding obstacles to them. She's driven, hard-working and an asset to anywhere she works.
Harvey Featherstone ACIM
I worked alongside Talitha at MPA Group between July 2018 and August 2019. Talitha is a forward thinking marketer, eager to stay up to date with the latest trends and techniques. She set a great example of methodical and efficient working. As a placement student new to the business she was able to guide me in overcoming challenges and thoroughly contributed to my professional development while at MPA Group.
Tamira Hamam
Talitha is an inspiring, forward-thinking marketer with plenty of ideas and enthusiasm to offer. At OUP she managed relationships with internal stakeholders and regional marketing departments around the world, delivering over and above her job role consistently and always working promptly to deadlines. Talitha is a great person to have in a room for brainstorming sessions, she brings positive, contributory energy and builds on concepts and new propositions rather than finding obstacles to them. She's driven, hard-working and an asset to anywhere she works.
Harvey Featherstone ACIM
I worked alongside Talitha at MPA Group between July 2018 and August 2019. Talitha is a forward thinking marketer, eager to stay up to date with the latest trends and techniques. She set a great example of methodical and efficient working. As a placement student new to the business she was able to guide me in overcoming challenges and thoroughly contributed to my professional development while at MPA Group.
Tamira Hamam
Talitha is an inspiring, forward-thinking marketer with plenty of ideas and enthusiasm to offer. At OUP she managed relationships with internal stakeholders and regional marketing departments around the world, delivering over and above her job role consistently and always working promptly to deadlines. Talitha is a great person to have in a room for brainstorming sessions, she brings positive, contributory energy and builds on concepts and new propositions rather than finding obstacles to them. She's driven, hard-working and an asset to anywhere she works.
Harvey Featherstone ACIM
I worked alongside Talitha at MPA Group between July 2018 and August 2019. Talitha is a forward thinking marketer, eager to stay up to date with the latest trends and techniques. She set a great example of methodical and efficient working. As a placement student new to the business she was able to guide me in overcoming challenges and thoroughly contributed to my professional development while at MPA Group.
Tamira Hamam
Talitha is an inspiring, forward-thinking marketer with plenty of ideas and enthusiasm to offer. At OUP she managed relationships with internal stakeholders and regional marketing departments around the world, delivering over and above her job role consistently and always working promptly to deadlines. Talitha is a great person to have in a room for brainstorming sessions, she brings positive, contributory energy and builds on concepts and new propositions rather than finding obstacles to them. She's driven, hard-working and an asset to anywhere she works.
Credentials
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Level 3 Award in Leadership & Management
ILMFeb, 2021- Sep, 2024 -
Professional Diploma in Marketing
CIM | The Chartered Institute of MarketingJun, 2018- Sep, 2024 -
Military Leadership Development Programme 1&2
Royal Military Academy SandhurstJul, 2010- Sep, 2024
Experience
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MPA
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Belgium
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Wholesale Building Materials
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1 - 100 Employee
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Marketing Manager - Strategic Partnerships & Client Communications
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Aug 2021 - Present
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Marketing Manager
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Oct 2019 - Aug 2021
Responsible for creation and execution of tactical multi-channel marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations, ensuring that marketing activity is continually optimised.Management of agency and freelance partners, stakeholders and budget.Projects include:- Website optimisation to increase conversion and decrease bounce rates- Brand refresh to strengthen MPA brand in marketplace and ensure consistency and increased brand recognition- New service proposition development- Email marketing review to increase client and prospect engagement and conversation rate
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Marketing Executive
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Sep 2017 - Oct 2019
Led digital product development project which included market research, customer profiling, system optimisation and usability testing. Findings presented to MPA Board at quarterly performance meeting. Final product shortlisted at British Business Awards 2019 for 'Accountancy Software Provider of the Year'.Secured coverage in leading publishers such as Raconteur, The Telegraph, Business Reporter, Consultancy UK, The Oxford Times and City AM.Implementation of revised content strategy, achieving 45% increase in organic web traffic, 68% decrease in bounce rate and 1500% increase in traffic to website news pages.Management of multiple third party providers, KPI tracking, analysis & reporting of results.
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Oxford University Press
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Book and Periodical Publishing
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100 - 200 Employee
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Assistant Marketing Manager; Central Asia, Middle East & North Africa (CAMENA)
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Jun 2016 - Sep 2017
Management of full marketing strategy for Saudi Arabia, a key multi-million pound market. Supporting role for remaining CAMENA markets including Egypt, Tunisia, Algeria and Kuwait.Market research carried out through extensive travel to CAMENA markets which influenced segmentation, targeting and positioning for new and existing OUP products in key markets.
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Assistant Marketing Manager, Europe, English Language Teaching Division
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Jul 2015 - Jun 2016
Development and delivery of international, multi-channel marketing campaigns for new and existing products, including print titles and apps.Management of the department's largest e-newsletter, achieving subscriber list growth of 36% (to 30,000) within 9 months, with a 32% open rate through SEO & homepage redesign, commissioning relevant & engaging content and regular analysis of analytics data.
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Decathlon UK
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United Kingdom
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Sporting Goods Manufacturing
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700 & Above Employee
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Watersports, Teamsports and Racketsports Department Manager
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Oct 2014 - Jun 2015
Full management of the Watersports, Racketsports and Teamsports department including training and development of team of 7, forecasting and sales analysis, and development & implementation of seasonal promotions. Achieved record-breaking departmental sales figures for SS15. Full management of the Watersports, Racketsports and Teamsports department including training and development of team of 7, forecasting and sales analysis, and development & implementation of seasonal promotions. Achieved record-breaking departmental sales figures for SS15.
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Sales and Marketing Executive
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Mar 2014 - Sep 2014
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Interac America
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United States
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Human Resources Services
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100 - 200 Employee
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English Teacher
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Aug 2013 - Mar 2014
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AEON Corporation
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Manufacturing
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English Teacher
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Jan 2012 - Jul 2013
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Education
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2020 - 2021
Institute of Leadership & Management
Level 3 Award in Leadership & Management -
2016 - 2018
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing, Merit -
2007 - 2011
University of Warwick
Bachelor of Arts (B.A.), French Studies -
2008 - 2009
Université de Bordeaux
ERASMUS Study Exchange, French Studies -
2000 - 2007
Brighton and Hove High School GDST
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