Experience

Writer's Toolbox

• New Zealand
• E-Learning Providers
• 1 - 100 Employee

• Head of Marketing

  • Apr 2023 - Present



Pure SEO

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Head Of Marketing

  • Jul 2021 - Apr 2023

  New Zealand’s most awarded, independent search agency offering: SEO, SEM, Conversion Rate Optimisation and Content Marketing services. Being the first Marketing Manager (later Head of Marketing) my main responsibilities are to grow Pure SEO’s brand awareness, consideration and leads. I am also part of the Senior Leadership Team and work across all business functions to contribute to our direction and culture. New Zealand’s most awarded, independent search agency offering: SEO, SEM, Conversion Rate Optimisation and Content Marketing services. Being the first Marketing Manager (later Head of Marketing) my main responsibilities are to grow Pure SEO’s brand awareness, consideration and leads. I am also part of the Senior Leadership Team and work across all business functions to contribute to our direction and culture.



The Growery

• Auckland, New Zealand

• Growth Partner - Marketing

  • Jan 2020 - Apr 2021

  The Growery was a revenue growth consultancy that helped brands maximise marketing ROI and optimise sales. As co-founder, I experienced first-hand running a start-up. Some clients included: Chorus, SBS Bank, Mexicali Fresh, Agent Finder. Key responsibilities: * Market the agency by increasing traffic and leads, focusing on SEO, SEM and content marketing. * Co-develop The Growery’s proposition and brand * Create the website, content, and all marketing assets * Increase… Show more The Growery was a revenue growth consultancy that helped brands maximise marketing ROI and optimise sales. As co-founder, I experienced first-hand running a start-up. Some clients included: Chorus, SBS Bank, Mexicali Fresh, Agent Finder. Key responsibilities: * Market the agency by increasing traffic and leads, focusing on SEO, SEM and content marketing. * Co-develop The Growery’s proposition and brand * Create the website, content, and all marketing assets * Increase brand awareness, visits and leads * Manage the team Show less The Growery was a revenue growth consultancy that helped brands maximise marketing ROI and optimise sales. As co-founder, I experienced first-hand running a start-up. Some clients included: Chorus, SBS Bank, Mexicali Fresh, Agent Finder. Key responsibilities: * Market the agency by increasing traffic and leads, focusing on SEO, SEM and content marketing. * Co-develop The Growery’s proposition and brand * Create the website, content, and all marketing assets * Increase… Show more The Growery was a revenue growth consultancy that helped brands maximise marketing ROI and optimise sales. As co-founder, I experienced first-hand running a start-up. Some clients included: Chorus, SBS Bank, Mexicali Fresh, Agent Finder. Key responsibilities: * Market the agency by increasing traffic and leads, focusing on SEO, SEM and content marketing. * Co-develop The Growery’s proposition and brand * Create the website, content, and all marketing assets * Increase brand awareness, visits and leads * Manage the team Show less



Freelance

• Marketing Manager

  • May 2017 - Jan 2020

  Assist brands with marketing strategy and execution. This was a unique opportunity to work in the tools, where I had previously managed teams and specialists. Clients included: * RocketEd UK, educational psychology services start-up * Bic Runga, Drive album 20th anniversary tour * Big Mountain Mead, beverage start-up Assist brands with marketing strategy and execution. This was a unique opportunity to work in the tools, where I had previously managed teams and specialists. Clients included: * RocketEd UK, educational psychology services start-up * Bic Runga, Drive album 20th anniversary tour * Big Mountain Mead, beverage start-up



Tourism New Zealand

• New Zealand
• Advertising Services
• 100 - 200 Employee

• Digital Experience Manager

  • Jun 2015 - Feb 2017

  TNZ operates as a wide and far-reaching top of funnel catchment for the fragmented NZ tourism industry. A NZ government marketing organisation, it helps independent tourism operators who cannot compete on a global scale by capturing and qualifying relevant audiences, before passing on ready-to-book leads directly to the local operator’s website. Key responsibilities: * Manage the team responsible for newzealand.com, receiving 41 million visits a year * 4 direct reports in… Show more TNZ operates as a wide and far-reaching top of funnel catchment for the fragmented NZ tourism industry. A NZ government marketing organisation, it helps independent tourism operators who cannot compete on a global scale by capturing and qualifying relevant audiences, before passing on ready-to-book leads directly to the local operator’s website. Key responsibilities: * Manage the team responsible for newzealand.com, receiving 41 million visits a year * 4 direct reports in content and campaign specialist roles * Manage team performance and individual members’ development goals * Accountable for internal team engagement survey scores * Product and business owner for newzealand.com * Accountable for website KPIs: visits, engagement and leads * Overall budget accountability * Accountable for: - Campaign delivery and performance - SEO - Digital and content experience - Technical performance and digital feature-enhancement projects - Manage agency and supplier relationships Show less TNZ operates as a wide and far-reaching top of funnel catchment for the fragmented NZ tourism industry. A NZ government marketing organisation, it helps independent tourism operators who cannot compete on a global scale by capturing and qualifying relevant audiences, before passing on ready-to-book leads directly to the local operator’s website. Key responsibilities: * Manage the team responsible for newzealand.com, receiving 41 million visits a year * 4 direct reports in… Show more TNZ operates as a wide and far-reaching top of funnel catchment for the fragmented NZ tourism industry. A NZ government marketing organisation, it helps independent tourism operators who cannot compete on a global scale by capturing and qualifying relevant audiences, before passing on ready-to-book leads directly to the local operator’s website. Key responsibilities: * Manage the team responsible for newzealand.com, receiving 41 million visits a year * 4 direct reports in content and campaign specialist roles * Manage team performance and individual members’ development goals * Accountable for internal team engagement survey scores * Product and business owner for newzealand.com * Accountable for website KPIs: visits, engagement and leads * Overall budget accountability * Accountable for: - Campaign delivery and performance - SEO - Digital and content experience - Technical performance and digital feature-enhancement projects - Manage agency and supplier relationships Show less



Panasonic New Zealand Ltd.

• New Zealand
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2012 - Jun 2015

  Responsible for all digital operations and marketing activities from strategy to implementation. Developed and drove Panasonic’s first digital marketing roadmap which spanned CRM and incentive programmes, content, Social Media, eCommerce, SEO, SEM, app and promotions platform. Key responsibilities: * Run integrated sales campaigns across multiple consumer categories * Drive significant digital transformation * Advocate for and build a new function to deliver content *… Show more Responsible for all digital operations and marketing activities from strategy to implementation. Developed and drove Panasonic’s first digital marketing roadmap which spanned CRM and incentive programmes, content, Social Media, eCommerce, SEO, SEM, app and promotions platform. Key responsibilities: * Run integrated sales campaigns across multiple consumer categories * Drive significant digital transformation * Advocate for and build a new function to deliver content * Manage 1 direct report * Developed trade and retail CRM platform and programme * Brand activation through sponsorships and events * Digital supplier selection and management * Assist with print, PR and other marketing collateral development Show less Responsible for all digital operations and marketing activities from strategy to implementation. Developed and drove Panasonic’s first digital marketing roadmap which spanned CRM and incentive programmes, content, Social Media, eCommerce, SEO, SEM, app and promotions platform. Key responsibilities: * Run integrated sales campaigns across multiple consumer categories * Drive significant digital transformation * Advocate for and build a new function to deliver content *… Show more Responsible for all digital operations and marketing activities from strategy to implementation. Developed and drove Panasonic’s first digital marketing roadmap which spanned CRM and incentive programmes, content, Social Media, eCommerce, SEO, SEM, app and promotions platform. Key responsibilities: * Run integrated sales campaigns across multiple consumer categories * Drive significant digital transformation * Advocate for and build a new function to deliver content * Manage 1 direct report * Developed trade and retail CRM platform and programme * Brand activation through sponsorships and events * Digital supplier selection and management * Assist with print, PR and other marketing collateral development Show less



Les Mills International

• New Zealand
• Wellness and Fitness Services
• 500 - 600 Employee

• Online Marketing Specialist and .COM Manager

  • Mar 2010 - Sep 2012

  LMI markets and sells Les Mills franchise licenses and trainer accreditation globally. I was accountable for the daily operations of LMI’s suite of 18 region-specific websites that served as the key interface with the 13,000 gyms in 80 countries to whom Les Mills sells programmes, merchandise and provides support. Key responsibilities & achievements: * Created and implemented multinational SEM strategy * Led team of content admin and developer * Embedded business-wide… Show more LMI markets and sells Les Mills franchise licenses and trainer accreditation globally. I was accountable for the daily operations of LMI’s suite of 18 region-specific websites that served as the key interface with the 13,000 gyms in 80 countries to whom Les Mills sells programmes, merchandise and provides support. Key responsibilities & achievements: * Created and implemented multinational SEM strategy * Led team of content admin and developer * Embedded business-wide analytics focus and created reporting framework * Responsible for updates and developments across desktop and mobile website versions * Digital marketing consultant to the rest of the business * Responsible for supplier relationships and performance Show less LMI markets and sells Les Mills franchise licenses and trainer accreditation globally. I was accountable for the daily operations of LMI’s suite of 18 region-specific websites that served as the key interface with the 13,000 gyms in 80 countries to whom Les Mills sells programmes, merchandise and provides support. Key responsibilities & achievements: * Created and implemented multinational SEM strategy * Led team of content admin and developer * Embedded business-wide… Show more LMI markets and sells Les Mills franchise licenses and trainer accreditation globally. I was accountable for the daily operations of LMI’s suite of 18 region-specific websites that served as the key interface with the 13,000 gyms in 80 countries to whom Les Mills sells programmes, merchandise and provides support. Key responsibilities & achievements: * Created and implemented multinational SEM strategy * Led team of content admin and developer * Embedded business-wide analytics focus and created reporting framework * Responsible for updates and developments across desktop and mobile website versions * Digital marketing consultant to the rest of the business * Responsible for supplier relationships and performance Show less



Sparks Interactive

• New Zealand
• Information Technology & Services
• 1 - 100 Employee

• Interactive Producer

  • Feb 2009 - Jun 2009

  A fast-paced, mid-sized digital agency serving a wide range of clients across multiple categories. Key responsibilities & achievements: * Managed the design and development teams, notably sorted.org.nz * Delivered digital projects - both campaign and website-related * Responsible for client liaison, management and profitability * Reported on and analysed site metrics A fast-paced, mid-sized digital agency serving a wide range of clients across multiple categories. Key responsibilities & achievements: * Managed the design and development teams, notably sorted.org.nz * Delivered digital projects - both campaign and website-related * Responsible for client liaison, management and profitability * Reported on and analysed site metrics



AIM Proximity

• Digital Producer

  • Aug 2008 - Feb 2009

  A large digital communications agency, part of the Colenso group of companies. Key responsibilities & achievements: * Project managed microsites, display and eDM campaigns * Coordinated designers, developers and creative teams to deliver engaging and compelling online content * Sole Digital Producer on the Webby-winning Yellow Treehouse campaign microsite A large digital communications agency, part of the Colenso group of companies. Key responsibilities & achievements: * Project managed microsites, display and eDM campaigns * Coordinated designers, developers and creative teams to deliver engaging and compelling online content * Sole Digital Producer on the Webby-winning Yellow Treehouse campaign microsite



Shift

• New Zealand
• Online Audio and Video Media
• 1 - 100 Employee

• Project and Account Manager

  • Feb 2007 - Aug 2008

  A creatively focused web design agency best known for work on Tourism New Zealand (www.newzealand.com). Key responsibilities & achievements: * Wide range of projects, some design-focused, some more technical * Collaborated with Google US to integrate new Google Earth features * Agency lead on the Sir Peter Blake Trust account. Migrated the site to a new Content Management System (CMS), whilst simultaneously managing the site redesign A creatively focused web design agency best known for work on Tourism New Zealand (www.newzealand.com). Key responsibilities & achievements: * Wide range of projects, some design-focused, some more technical * Collaborated with Google US to integrate new Google Earth features * Agency lead on the Sir Peter Blake Trust account. Migrated the site to a new Content Management System (CMS), whilst simultaneously managing the site redesign



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Web Administrator

  • Feb 2006 - Feb 2007

  Content managed 3 of Vodafone's digital platforms (website, intranet, internal Knowledgebase tool). High point: designing and building the HR intranet site. Responsibilities: Content management across multiple CMSes. QA and content lifecycle management. Internal stakeholder management. Process improvement for digital job requests.

• Graduate Programme Trainee

  • Feb 2005 - Feb 2006

  Accepted into highly competitive graduate programme, consisting of immersive secondments into multiple business units. Unique exposure to multiple stakeholders and areas of the business. Development programme included running specific projects. Rotation in 3 teams: 1. Web Services Team: introduction to the Digital and Web areas, leading to a permanent position of Web Administrator, being responsible for all content management on 3 Vodafone digital platforms (website, intranet… Show more Accepted into highly competitive graduate programme, consisting of immersive secondments into multiple business units. Unique exposure to multiple stakeholders and areas of the business. Development programme included running specific projects. Rotation in 3 teams: 1. Web Services Team: introduction to the Digital and Web areas, leading to a permanent position of Web Administrator, being responsible for all content management on 3 Vodafone digital platforms (website, intranet, internal Knowledgebase tool). 2. Project Management Team: audit and process improvement for departmental go-to-market process. Project managed the '3G Welcome Programme'. 3. Self Service Team: project coordinator for new Knowledgebase Tool.