Group Marketing and Communications Manager

• Oct 2021 - Present

Marketing Director

• Aug 2020 - Oct 2021

White Square Studio is a fast-growing marketing agency. We partner with clients to give them access to the in-house marketing team experience. As the Marketing Manager, I lead a team of creatives to drive value-based marketing strategies for our clients. White Square Studio is a fast-growing marketing agency. We partner with clients to give them access to the in-house marketing team experience. As the Marketing Manager, I lead a team of creatives to drive value-based marketing strategies for our clients.

Brand & Engagement Marketing Manager

• Jun 2016 - Jan 2018

Driving forward Optamor’s B2B brand and engagement marketing strategy. Working with the Director of People Solutions to apply knowledge, experience, and expertise in the following disciplines… Content Marketing, Creation, and Curation: Liaising with subject matter experts to generate content to support brand awareness, drive traffic and generate leadsSearch Engine Optimisation (SEO): Including Keyword Research, Persona Mapping and connecting search to content Inbound Marketing Techniques: Creation and optimisation of Landing Pages, Lead Magnets, Calls To Actions and Nurture Workflows via Hubspot’s marketing automation softwareWebsite Management using Content Management Systems (CMS): Proficient using Umbraco and WordPressCreation of graphics and marketing collateral: Adept using Canva and Adobe Creative Suite including Photoshop, InDesign, Illustrator and Premiere ProSocial Media Marketing: Utilising scheduling tools such as Hubspot/Hootsuite and Crowd Control HQ, UTM links and snappy copy to engage and support the wider digital marketing mixCampaign Measurement and Analysis: Using Google Analytics and other reporting softwareEvent Management: Conception and management of key events to support engagement and salesA few key achievements:Transitioned from Executive to the lead Engagement and Marketing contact for the business within 5 months.Conceptualised and produce the Optamor Digital Talent Attraction audit as an engagement tool to support business sales.Worked closely with design and website developer to bring to life the Optamor Qi membership portal micro-site to add additional value for Optamor’s customers.Increased online engagement and Optamor’s online presence via subject matter led blogs.

Social Media Executive

• Jun 2015 - Jun 2016

Responsible for all of Snows Motor Group’s 12 manufacturer brands individual social media accounts for Snows Motor Group’s 27 franchised dealerships; across Facebook, Twitter, LinkedIn, and the group’s news portal/blog powered by CMS WordPress.Developed the social media strategy for the entire group, setting key objectives and a supporting content marketing strategy to aid the overall progression of Snows Motor group’s digital marketing aims.As a direct result of a clear social media and content marketing strategy and essential time management skills, I grew the group’s social media following by 26% in my first 3 months of employment, and then by a further 27% in another 3 months.Curating, creating and briefing content to help lead the content marketing strategy to drive engagement, amplification, and growth of the group’s social media presence. Content ranges from creating succinct and engaging copy, adapted for different audiences and corporate identities, to creating graphics using Adobe Photoshop, taking images and editing short videos using Adobe Premiere Pro and After Effects.Updating the group’s website in place of the Digital Marketing Executive using GForces CMS system – ensuring fresh, engaging and relevant content is readily available to ensure that any PPC and organic click-throughs have a satisfactory bounce rate.Working closely with the Group Marketing Manager and Communications Director to ensure we are maximising on all content opportunities, and also ensuring that there is a holistic digital implementation across each of our marketing campaigns both online and offline.I utilised a rigorous content posting schedule, alongside a content creation schedule – ensuring that we have a continuous supply of content being created and posted. I also ensure that I have enough time to measure and analyse the impact content has had, creating a weekly and monthly infographic to circulate around the company.

Social Media and Marketing Assistant

• Jun 2014 - Jun 2015

An incredible internship role where I created content, worked with beauty influencers and helped The Body Shop think of fresh and inspiring ways to market their ethical beauty products. Additionally, I was fortunate enough to assist the Head of Events by running product launch parties and blogger-only press events.Key achievements: + Key content creator for The Body Shop UK's blog and social channels+ Engaged with influential beauty vloggers (and their agents) building relationships to support the sponsored content briefed for YouTube and guest blog posts. + Managed The Body Shop UK's entire online presence and was awarded SocialBakers 'Socially Devoted' award for 3 consecutive quarters

Main Keyholder

• Apr 2014 - Jun 2014

Shift management role in beauty retailer. Lead a small team towards daily targets via managerial and interpersonal skills.

Assistant Manager

• Jan 2014 - Apr 2014

Support store manager and help lead a store team to achieve daily, weekly, monthly and quarterly targets.

Keyholder

• Oct 2013 - Jan 2014

Shift management, working with small team to successfully use each individuals strengths and weaknesses to achieve targets.

Make-up Expert (Colour Coach)

• Jul 2011 - Oct 2013

As part of a friendly and enthusiastic team, we worked together to achieve sales targets and goals, whilst communicating the founder Dame Anita Roddick's messages via selling well known and lovedproducts.

Work Placement

• Apr 2012 - Apr 2012

Two-week work placement working within the PR section of the LeePeckGroup agency based in Southampton. I joined in the exciting time during the opening of the SeaCity Museum Titanic Exhibition of which the agency was assisting with. I had the privilege to attend and assist the press events on the build up to the grand opening and collect all the relevant coverage accumulated on the launch. Although a short and swift time with the agency I had gained a valuable insight and knowledge of the PR agency world.

Bar Staff

• Jun 2010 - Jul 2010

Working in a fast paced dark environment, mixing various cocktails, pouring shots, pulling pints, suggesting mixers and available deals, whilst up selling where appropriate, dealing with multiple orders at once and the high pressure of demands of young and old social drinkers waiting. Working in a fast paced dark environment, mixing various cocktails, pouring shots, pulling pints, suggesting mixers and available deals, whilst up selling where appropriate, dealing with multiple orders at once and the high pressure of demands of young and old social drinkers waiting.

Customer Service Assistant

• May 2009 - Jan 2010

My job was to ensure that every customer who walked through Sainsbury's doors felt important.I took pride in providing excellent customer service whilst working on the checkouts which involved cash handling and dealing with any enquiries. My job was to ensure that every customer who walked through Sainsbury's doors felt important.I took pride in providing excellent customer service whilst working on the checkouts which involved cash handling and dealing with any enquiries.

Team Member

• Jun 2007 - Mar 2008

At Burger King, the team interchanged various different roles on a regular basis. This meant that I learned how to serve customers on a till, make orders, prepare orders for collection and clean the areas. Working in this fast paced environment taught me time management, listening skills. At Burger King, the team interchanged various different roles on a regular basis. This meant that I learned how to serve customers on a till, make orders, prepare orders for collection and clean the areas. Working in this fast paced environment taught me time management, listening skills.