Experience

entourage marketing & events

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Manager

  • Jun 2023 - Present



CSM Sport & Entertainment

• United Kingdom
• Marketing Services
• 500 - 600 Employee

• Senior Account Manager

  • Oct 2021 - Dec 2022

  Key player in the core team’s delivery of Middle East projects, whilst working closely with the Senior Account Director, Regional Director & wider global team. Projects that I was contributing to was the Saudi Arabia Formula 1 Grand Prix - Race 1 and Race 2 alongside the Saudi Motorsport Federation, as well as the FIFA World Cup Trophy Tour, sponsored by Coca Cola. Played a key role in each project and end to end campaign from strategy & event delivery, content and rights management, B2C activations, commercial and partnership management, and communication skills with key partners and brands such as STC, Al Baik, Nova Water, Mohamed Yousef Naghi, KIA, Bahrain Football Federation, Formula 1, and Coca Cola to name a few. Had to work against extremely tight deadlines, and was able to utilize my skills in a professional, and efficient manner, to essentially get the most out of the sponsors contractual rights. These varied from bringing sponsors activations to life, sponsoring national CSR initiatives, press release ceremonies, and being associated with prize winning ceremonies. However, this was not without collaborating and working with internal & external teams to come up with solutions and taking on a leadership role when faced with challenges. Show less



Bahrain Workshop Company W.L.L

• Bahrain
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing and Branding Lead

  • Aug 2020 - Oct 2021

  Secured a role within the engineering industry during a difficult period of securing a job due to COVID-19. As a Marketing and Branding Lead, I was overseeing and managing the company’s PR strategy for the launch of the new logo of Bahrain Workshop Company, whilst updating and cooperating with the company’s Board of Directors and General Manager. The PR strategy for the rebrand was implemented in December 2021, as it ensured a smooth roll out into 2022, aligning with the company’s future plans. Key point of contact with creative and branding suppliers / agencies to complete the set targets and deadlines, including marketing initiatives to move slow and dead stock items. Show less



160over90

• United States
• Advertising Services
• 500 - 600 Employee

• Account Manager

  • Dec 2018 - Jun 2020

  Leading role on Abu Dhabi Islamic Bank’s Future Champions League grass roots youth football initiative, which was led to multiple regional campaign award wins during my tenure. My performance saw me executive end to end campaign and project delivery from conceptualisation, strategy, planning, delivery, digital/social planning, budget management and evaluation and analysis. Additionally, I also supported the account lead for the guest management programme delivery for Emirates Global Aluminum, as well as where required across additional clients and new business prospects, as per business need. In July 2020, I was unfortunately made redundant due to global company down-scaling from COVID-19 Show less



Tonic International

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Senior Digital Account Executive

  • Feb 2018 - Nov 2018

  I embarked on a new challenge within the digital advertising industry with Tonic, as I was also extremely keen to strengthen, and develop my skills. Whilst working closely with the Senior Account Manager and Director, it was my responsibility to oversee social media and digital strategies within the account department, working with multiple clients varying from industries such as F&B, Sport, Healthcare, Automobile, Retail, and Education. Communication skills were critical when briefing and liaising with the media and creative teams, whilst delivering projects within budgets and timelines. Unfortunately was made redundant after 10 months due to company financial & cashflow problems Show less



IMG

• United States
• Entertainment Providers
• 700 & Above Employee

• Account Executive

  • Sep 2015 - Feb 2018

  Working within the Sponsorship and Activation team, and I was mainly responsible for the day to day management of client activation programme and project(s) spanning across, hospitality, marketing, branding, sports and sponsorship. I played a key role in planning, and participating in strategic development, implementations and executions of projects and activations. Alongside the Account Manager, we were managing Abu Dhabi Islamic Bank’s CSR Initiative, the ADIB Future Champions League Football programme; an national competition that reached out to 7 states acrosss the UAE, with over 3000 young players. In addition to this, I was also responsible in managing ADIB’s relationship with the UAE Pro League and Pro League Committee. As ADIB were the main sponsor of the league, I leveraged the contractual rights throughout the footballing season, which varied from a digital and marketing presence, to on-site stadium activations.ADIB FCL witnessed multiple awards within the region. In 2017, FCL won Gold in the Sport Industry Awards Middle East, with the Best CSR Initiative, and Bronze in Best Youth Development project. The following year in 2018, FCL won Silver in the Best CSR Initiative. Whilst ADIB was my main client, I also assisted the team in other respective projects, such as Emirates Global Aluminum’s Hospitality programme with Abu Dhabi Formula 1 Grand Prix, and OMEGA Dubai Desert Classic Show less

• Strategy and Sponsorship Intern

  • Sep 2015 - Nov 2015

  Responsible in implementing a commercial strategy for the Saudi Olympic Committee and their respected sporting federations. I conducted thorough market research (qualitative and quantitative) throughout the project, as well as monitoring the project’s performance and translating to and from Arabic to English. I independently reviewed digital and social media activities of Saudi Arabia and international federations, and present my updates and findings during weekly project status meetings Show less



Leeds United

• United Kingdom
• Spectator Sports
• 300 - 400 Employee

• Partnership and Business Development

  • Nov 2014 - Jan 2015

  Building on an existing social inclusion program at Leeds United Foundation ‘On Target’. Successfully developed a strategy that focuses on utilizing resources and producing meaningful data to attract new partnerships and sponsors to work on the program; such as Leeds Beckett University, Leeds Power League, Leeds Carnegie and Kirkstall Leisure Centre As part of the core team, we set new KPIs that needed to be measured, to ensure the program successfully continued. Key areas I successfully worked on aimed at: 1: Exploring the links between businesses and the charity (and potentially the football club) to foster positive partnerships and potential sponsorship opportunities. 2: Research what the Leeds United Foundation has to offer business partners, including fulfilling corporate social responsibility, brand association, advertising and media links. 3: Develop strategies for promoting partnerships and sponsorship opportunities. 4: Measure the impact of the above on business performance Show less