Experience

BMW Jordan Abu Khader Automotive
• Jordan
• Motor Vehicle Manufacturing
• 1 - 100 Employee
• BMW Marketing & Communications

  • Jan 2022 - Present

Romero group
• United Kingdom
• Insurance
• 1 - 100 Employee
• Senior Account Manager

  • Jan 2018 - Jan 2022


RizeUp Sports Complex

• Senior Account Manager

  • Jan 2021 - Dec 2021

  • Spearheaded the creation of the brand RizeUp through strategic initiatives and proactive business ideas and directed new product launch. • Develop the marketing and communications strategy. • Develop and maintain comprehensive social media strategies and activities. • Create social media calendars on a weekly and monthly basis. • Monitor analytics with social media team to identify viable ideas. • Guide the day-to-day activities with the Creative team. • Spearheaded the creation of the brand RizeUp through strategic initiatives and proactive business ideas and directed new product launch. • Develop the marketing and communications strategy. • Develop and maintain comprehensive social media strategies and activities. • Create social media calendars on a weekly and monthly basis. • Monitor analytics with social media team to identify viable ideas. • Guide the day-to-day activities with the Creative team.



General Motors Abu Khader Automotive

• Marketing Specialist

  • Jan 2016 - Jan 2017

  • Designed sales trend analysis to provide insights and go to market strategy for the marketing communication plan of 2017. • Proposed communication structure based on each vehicle segment and target audience. • Planned and managed several product launches in line with the regional plan. • Developed action plan and increased online leads into potential sales prospects. • Designed vehicle segmentation analysis to provide a tactical communication platform for products with a tangible competitive edge.



Professional Dimensions Consultancy

• Communications Specialist

  • Jul 2014 - Jan 2016

  • Meeting and liaising with clients to discuss and identify their advertising requirements. • Liaising with, and acting as the link between, the client and agency by maintaining regular contact with both. • Identify and resolve customer issues. • Negotiating with clients and agency about the details of campaigns. • Presenting campaign pitches and costs to potential clients. • Analyzed media coverage and reported daily information to our clients. • Fostered community relations through events and involvement in community initiatives.



USAID

• United States
• International Affairs
• 700 & Above Employee

• Marketing Intern

  • May 2013 - Aug 2013

  Public Action Project for Water, Energy and Environment. • Developing media report to stay up-to-date with local and global related news. • Translation of local news from Arabic to English. • Creating Social Media content that was covered from Jordanian governorates. Public Action Project for Water, Energy and Environment. • Developing media report to stay up-to-date with local and global related news. • Translation of local news from Arabic to English. • Creating Social Media content that was covered from Jordanian governorates.



Memac Ogilvy

• Lebanon
• Advertising Services
• 1 - 100 Employee

• Planning and Research Intern

  • May 2012 - Aug 2012

  • Delved into the business of numerous businesses analyzing their different levers to reach the brand and company insights, as part of strategic consultancy projects and pitches. • Championed the development of new initiatives and proactive ideas and successfully sold them to clients. • Participated in the periodic trends and insights mining planning initiative to frequently presenting fresh and up to date trends and observations to inspire creative ideation. • Delved into the business of numerous businesses analyzing their different levers to reach the brand and company insights, as part of strategic consultancy projects and pitches. • Championed the development of new initiatives and proactive ideas and successfully sold them to clients. • Participated in the periodic trends and insights mining planning initiative to frequently presenting fresh and up to date trends and observations to inspire creative ideation.