Experience

Healthy.io

• Israel
• Technology, Information and Internet
• 100 - 200 Employee

• Product Marketing Manager

  • May 2021 - Present

• Content Writer

  • Sep 2020 - May 2021



Debby Group

• Israel
• Public Relations and Communications Services
• 1 - 100 Employee

• Media Consultant

  • 2017 - 2019

  • Spearheaded award-winning, international media campaigns across earned, owned and paid channels (Eva's Story, 30th March of the Living) • Localized global brands (Waze, PayPal, Cellebrite, 2019 Eurovision Song Contest) by establishing strategic marketing-communications plans, conducting qualitative and quantitative market research and devising creative media initiatives. • Managed high-profile accounts including overseeing media relations, generating strategic coverage, producing marketing materials, providing ongoing media consultation, managing crises and evaluating performance. ∎ Participated in the acquisition of key prospective clients throughout the full sales cycle; from assessing clients’ profile and objectives to developing tailored strategies and preparing presentations. Show less



Consulate General of Israel New York

• United States
• Government Administration
• 1 - 100 Employee

• Director of Media Affairs

  • 2015 - 2017

  • Developed and implemented public relation strategies to promote Israeli arts and culture across the US. • Coordinated media engagements for top state officials including the Israeli PM, Israeli President, Ministers and MKs. • Initiated article concepts through press delegations, interviews and exclusive events. • Cultivated partnerships with leading publications to enhance media exposure. • Produced weekly global media analysis and public trends reports for senior Foreign Ministry executives. Show less



IDF Spokesperson's Unit

• Israel
• Armed Forces
• 1 - 100 Employee

• Press Officer & EA to Chief IDF Spokesperson, Foreign Press

  • 2013 - 2015

  • Participated in the public affairs efforts of major military operations in 2014 (Protective Edge); personally escorted international media personalities including CNN (Anderson Cooper, Wolf Blitzer), Fox News (Sean Hannity), ABC News (Martha Raddatz) and directed news coverage in the field for hundreds of foreign correspondents. • Overhauled procedures related to media monitoring and analysis. • Arranged dozens of interviews, briefings and conferences between influential reporters and senior IDF officials. • Developed strategic messaging and conducted background research ahead of media engagements. Show less