Experience

IDBI Trusteeship Services Limited

• India
• Capital Markets
• 1 - 100 Employee

• Marketing Manager

  • Aug 2021 - Present

  Building Marketing Strategies: Developed and executed comprehensive marketing strategies across different channels, including digital, print and events to drive brand awareness, increase lead generation and support sales growth. Research & Analysis: Conducted market research and competitor analysis to identify market trends, customer needs and areas for differentiation. Reporting Insights: Defined and tracked key performance metrics to measure the impact and success of sales enablement initiatives. Maintained data dashboards and reports for providing actionable insights for continuous improvement. Automation and streamlining: Identified opportunities for process improvements and automation, streamlining data collection, analysis and reporting procedures within budgetary constraints. Client Relations: Building business relationships with clients to promote corporate trusteeship services (Debenture trustee, Security trustee, Securitization trustee, Share pledge trustee, AIF Trustee, DMS, Software escrow agent & Safekeeping) Presenting Insights: Presentations on Account performance, Client feedback and Revenue projections were prepared and presented to internal stakeholders. Collaboration with Teams: Acted as a liaison between the sales team and other departments, ensuring seamless communication and collaboration to define project requirements and deliverables. Vendor Management: Developed strong relationships with external vendors, agencies and partners to leverage their expertise and maximize sales & marketing efforts. Training:Organized and facilitated training sessions to educate the sales team on new tools, processes and product updates. Created and updated SOPs & training manuals to enhance team's effectiveness and knowledge Show less



Adroit Corporate Services Pvt. Ltd. ( ACSPL )

• India
• Information Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2017 - Jul 2021

  Business Development: Responsible for generation of new prospects, building & maintaining relationship with prospects through all phases of business development, new client acquisition, relationship management. Consulting: Recognize the client's business case criticality and assist in overcoming it by providing the right solutions. Sales Activities: Generating leads, managing pre-sales and post-sales operations across all BFSI sub- verticals, including banks, life and non-life insurance companies, wealth managers, mutual fund companies, stockbrokers and other financial intermediaries. Maintaining relationship with Existing clients and Account for Cross selling and Up Selling. Competitor Analysis and Strategy: Analyzing competitor's market strategies to keep track of them actively. To remain competitive, new strategies were created. campaign performance was tracked, reported and ideas for improvement were given to stakeholders. Events & Trade Shows: Planned and Co-ordinated trade exhibitions, seminars and other marketing events. Tender Management: Led the process for identifying suitable opportunities, evaluating bid requirements and coordinating cross-functional teams for the preparation and submission of bids. Show less



Aon India

• United States
• Glass, Ceramics and Concrete Manufacturing

• Team Member Advance

  • Aug 2014 - May 2017

  Worked in Garnishment Department (On - shore) to deduct the Garnishment amounts from Employee’s paychecks. (Review & Deduction of Child support, Bank loans, IRS taxes, Bankruptcy deductions etc.) Handling part Garnishment activities for more than 14 Clients (for ex – CVS Health, Bank of Montreal, Duke Energy etc). Responsible for both Pre and Post confirm Garnishment Activities and Returned Funds process of Garnishment. Maintaining and Coordinating with Accounting and Financing Department (Onshore Counterparts) for monthly reconciliation work sheet. Maintaining up-to-date knowledge of Client policies, statutory requirements and special handling procedures. Hands-on experience of Salesforce and Siebel for onshore/offshore handover activity. Show less