Consumer Insights and Trends Analyst

• Sep 2022 - Present

- Conduct primary, secondary, trend, and remote research for clients across various industries, utilizing research methodologies, and analyzing and synthesizing data to identify opportunity spaces and solutions. - Manage Japanese accounts, building and maintaining strong relationships with clients, and coordinating communication between internal teams and clients to ensure client satisfaction. - Collaborate with external design communities in Portland, building relationships and contributing to the development of creativity in the company as a member of the Creative Development Committee. Show less

Social Media Support

• Apr 2022 - May 2022

- Created content for social media channels of the Institute of Design- Conducted social listening and communicate with the audience to build a strong relationship and a better position in the market.

Design Researcher

• Jan 2022 - Apr 2022

- Research Assistant for a sponsored Ph.D. project exploring human-computer interaction and its effects on employee decision-making on the shop floor in the automotive industry.- Conducted qualitative research (recruitment, expert interviews, desk research) and synthesized the research insights to find critical types of decision-making between humans and computers and develop our outcomes.

Customer Experience Strategist / Researcher

• May 2020 - Jul 2021

- Researched customer satisfaction and NPS and conducted quantitative/qualitative research with over two million multinational passengers.- Analyzed data based on a customer journey map to leverage customer experience strategies, especially for a new corporate digital strategy and within marketing and airport handling areas using Tableau and Qualtrics.- Created new service strategies with digital technology for post-Covid times, conducted secondary research and co-led multidisciplinary workshops with 30 employees and made a concept video for better understanding among all the employees including C-Suite executives. Show less

Sales and Customer Experience Strategist

• Nov 2016 - Apr 2020

- Started up a new office for a new international route within 3 months.- Created sales strategies to lead outside sales, such as marketing, digital marketing with an influencer, and promotions; built a strong relationship with corporations, government sectors, and foreign embassies, mainly in Mexico; resulting in a 131% sales increase in 2019 year-over-year in the non-Japanese market.- Improved an inflight meal service quality with qualitative research (stakeholder interviews, a focus group interview) and observations at the kitchen and aircraft cabin; contributed to better customer satisfaction.- Planned and managed 3 inauguration ceremonies; 250+ guests attended the main ceremony at the Museo Nacional del Arte in Mexico City including VIPs, and promoted the direct flight. Show less

Researcher / Strategist (Secondment to METI)

• Nov 2014 - Oct 2016

Crew Operation

• Apr 2010 - Oct 2014

- Ensured that all flights in the worldwide network were adequately staffed with 450+ of theinflight crew on four oversea bases according to company policy and the labor law in eachcountry.- Co-led an international base startup in Bangkok from a manning power point of view.

Researcher / Strategist

• Nov 2014 - Oct 2016

- Strategized to improve trade and investment between Japan and Australia, New Zealand, and other Pacific islands, and led a mission of Japanese corporates to Melbourne, Australia. - Led the Third ASEAN-Japan Public-Private Dialogue on New Industries in Bangkok as a logistics lead, and a Minister's visit to Thailand as a logistic specialist. - Strategized to improve trade and investment between Japan and Australia, New Zealand, and other Pacific islands, and led a mission of Japanese corporates to Melbourne, Australia. - Led the Third ASEAN-Japan Public-Private Dialogue on New Industries in Bangkok as a logistics lead, and a Minister's visit to Thailand as a logistic specialist.

Internship Trainee

• Jul 2008 - Aug 2008

- Logistic management for travel groups from Japan to Sweden - JAL Charter group handling - Logistic management for travel groups from Japan to Sweden - JAL Charter group handling