Experience

Blu Ivy Group

• Canada
• Human Resources Services
• 1 - 100 Employee

• Digital Specialist

  • Feb 2023 - Present



PERCS

• Canada
• Software Development
• 1 - 100 Employee

• Digital Marketing Associate

  • Oct 2022 - Jan 2023

  - Developed and executed data-driven digital marketing strategy through process modeling, resulting in a 5:1 ROAS/ROI and alignment with Percs goals and objectives.- Utilized strong client management skills and data analytics to generate new leads and achieve a high conversion rate of 15%, as well as an email open rate of 40%.- Leveraged audience segmentation and data-driven social media campaigns to effectively increase digital presence by 35% within a 2-month period through the use of Hubspot & ActiveCampaign automation.

• Community Manager

  • Jun 2022 - Oct 2022

  - Utilized lean six sigma and A/B testing techniques to develop and implement organic growth strategies, resulting in over 140% increase in digital media presence and following on Percs LinkedIn within a 5-week period.- Explored and executed on social media and content marketing strategies-Tracked and analyzed key metrics to measure the effectiveness of community-building efforts on Twitter & LinkedIn



Blockchain Laurier

• Canada
• Education Administration Programs
• 1 - 100 Employee

• Head Of Research

  • Oct 2021 - Sep 2022

  - Led a team of 3 analysts to analyze industry & enterprise-level public data and execute data mapping for sources to create blogs and articles. - Executed on Agile methodologies to generate 2-4 articles bi-weekly for our internal newsletter. - Utilized SQL through Google Data Studio and Data modeling through Lucidchart to gather the most promising subjects for asset and content creation. - Led a team of 3 analysts to analyze industry & enterprise-level public data and execute data mapping for sources to create blogs and articles. - Executed on Agile methodologies to generate 2-4 articles bi-weekly for our internal newsletter. - Utilized SQL through Google Data Studio and Data modeling through Lucidchart to gather the most promising subjects for asset and content creation.



Laurier Consulting Club

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Head Of Education

  • May 2021 - May 2022

  - Led a 4 man team in the creation of visually appealing infographics and presentation decks, as well as multimedia content for LCC's first successful podcast "The 15 Minute Coffee Chat" on Spotify. - Developed and conducted training courses for new consultants using tools and techniques such as Six Sigma, Scrum, Balances Scorecard, and SWOT. - Led a 4 man team in the creation of visually appealing infographics and presentation decks, as well as multimedia content for LCC's first successful podcast "The 15 Minute Coffee Chat" on Spotify. - Developed and conducted training courses for new consultants using tools and techniques such as Six Sigma, Scrum, Balances Scorecard, and SWOT.



ecobee

• Canada
• Consumer Electronics
• 400 - 500 Employee

• Digital Marketing Co-ordinator

  • Sep 2021 - Jan 2022

  - Successfully increased lead conversion to 1.1% and CTRs to 6.8% through the management of paid ad campaigns. - Improved campaign performance over 11-15% by introducing new channels and conducting market research and trend analysis. -Created detailed reports on underperforming campaigns, providing valuable insights and recommendations for future campaigns. -Assisted in the success of key projects by creating comprehensive performance summary reports, modeling and mapping data using Google Analytics and Excel.



Novanym Bangladesh

• Co-Founder & CEO

  • Jan 2019 - Sep 2021

  - Utilized Scrum methodologies like agile stand-up and sprint planning meeting to manage day-to-day business operations such as event logistics, F&B services and social media marketing. - Created and optimized Gantt charts and Business cases to successfully acquire brand partnerships and event sponsorships on a semi-annual basis. - Leveraged Kanban to track operational efficiency and KPIs of all departments with a focus on projected quarterly growth rates - Utilized Scrum methodologies like agile stand-up and sprint planning meeting to manage day-to-day business operations such as event logistics, F&B services and social media marketing. - Created and optimized Gantt charts and Business cases to successfully acquire brand partnerships and event sponsorships on a semi-annual basis. - Leveraged Kanban to track operational efficiency and KPIs of all departments with a focus on projected quarterly growth rates



GEOTAB

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• Digital Marketing Specialist

  • Jan 2021 - May 2021

  - Successfully increased direct organic traffic by 12% through the use of technical SEO and website optimization techniques. - Utilized Google Analytics and performed in-depth analysis to implement search marketing tactics, resulting in a 7% traffic growth for mobile. - Demonstrated expertise in SEO and website optimization by leading the team to drive traffic growth by 15-17%. - Successfully increased direct organic traffic by 12% through the use of technical SEO and website optimization techniques. - Utilized Google Analytics and performed in-depth analysis to implement search marketing tactics, resulting in a 7% traffic growth for mobile. - Demonstrated expertise in SEO and website optimization by leading the team to drive traffic growth by 15-17%.



Communitech

• Canada
• IT Services and IT Consulting
• 100 - 200 Employee

• Digital Marketing Consultant, Digital Main Street

  • Sep 2020 - Dec 2020

  - Improved engagement by 15-22% through business process re-engineering(BPR) and implementation of effective digital strategies using search marketing and social channel marketing. - Utilized Change Management through the implementation of Azure & Google cloud services, resulting in a 25% increase in profit margins and a 10% reduction in operating costs. - Demonstrated expertise in digital strategy and business transformation through the successful implementation of BI tools such as Tableau and data governance techniques such as Data Quality Management and Data Inventory. - Implemented daily agile stand-ups of 15-20 minutes as a collective team of 4 specialists while building a user story, acceptance criteria and testing for all onboarded clients during the duration of our contract.



Wilfrid Laurier University

• Canada
• Higher Education
• 700 & Above Employee

• Research Assistant | Health, Safety, Well-Being Divison

  • Feb 2020 - Apr 2020

  -Successfully completed a research project about online accredited courses for refugees, and contributed to the publication of the results in a research article for the United Nations University (UNU). -Developed a thesis on the value of accrediting free online courses for institutions serving refugees, using Tableau to source and map relevant data into a detailed analysis. The project was a collaboration with other researchers and research assistants -Successfully completed a research project about online accredited courses for refugees, and contributed to the publication of the results in a research article for the United Nations University (UNU). -Developed a thesis on the value of accrediting free online courses for institutions serving refugees, using Tableau to source and map relevant data into a detailed analysis. The project was a collaboration with other researchers and research assistants



Tip Top Tailors

• Canada
• Retail
• 100 - 200 Employee

• Sales Associate

  • Oct 2019 - Apr 2020



LiGHTHOUSE IMPERIUM

• Bangladesh
• Education Administration Programs
• 1 - 100 Employee

• Public Relations Specialist

  • Oct 2016 - Apr 2018



TEDxDhaka

• Non-profit Organizations

• Head of Operations - Hygiene

  • Oct 2017 - Nov 2017