Taiwo Disu
Marketing Manager (West Africa) at Mara- Claim this Profile
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English Full professional proficiency
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Yoruba Native or bilingual proficiency
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Bio
'Damilola Owolabi
Taiwo is a detailed and frugal Marketing expert with an uncommon drive for business growth, brand management and marketing communications. He has a rare blend of strategic execution on all marketing activities which he brought to bare with the Mara Wallet brand in the pre-launch phase through the launch of the wallet. His thorough understanding of the West African market is highly commendable and this makes him a great fit for any brand looking to dominate West Africa.
Tayo Odunowo
Taiwo was a very integral part of the marketing team at vivo, I enjoyed working with him he was instrumental in our achievements in the first 18 months of vivo's growth into the new market he is brilliant, a team player and always has fresh ideas that achieve business goals
'Damilola Owolabi
Taiwo is a detailed and frugal Marketing expert with an uncommon drive for business growth, brand management and marketing communications. He has a rare blend of strategic execution on all marketing activities which he brought to bare with the Mara Wallet brand in the pre-launch phase through the launch of the wallet. His thorough understanding of the West African market is highly commendable and this makes him a great fit for any brand looking to dominate West Africa.
Tayo Odunowo
Taiwo was a very integral part of the marketing team at vivo, I enjoyed working with him he was instrumental in our achievements in the first 18 months of vivo's growth into the new market he is brilliant, a team player and always has fresh ideas that achieve business goals
'Damilola Owolabi
Taiwo is a detailed and frugal Marketing expert with an uncommon drive for business growth, brand management and marketing communications. He has a rare blend of strategic execution on all marketing activities which he brought to bare with the Mara Wallet brand in the pre-launch phase through the launch of the wallet. His thorough understanding of the West African market is highly commendable and this makes him a great fit for any brand looking to dominate West Africa.
Tayo Odunowo
Taiwo was a very integral part of the marketing team at vivo, I enjoyed working with him he was instrumental in our achievements in the first 18 months of vivo's growth into the new market he is brilliant, a team player and always has fresh ideas that achieve business goals
'Damilola Owolabi
Taiwo is a detailed and frugal Marketing expert with an uncommon drive for business growth, brand management and marketing communications. He has a rare blend of strategic execution on all marketing activities which he brought to bare with the Mara Wallet brand in the pre-launch phase through the launch of the wallet. His thorough understanding of the West African market is highly commendable and this makes him a great fit for any brand looking to dominate West Africa.
Tayo Odunowo
Taiwo was a very integral part of the marketing team at vivo, I enjoyed working with him he was instrumental in our achievements in the first 18 months of vivo's growth into the new market he is brilliant, a team player and always has fresh ideas that achieve business goals
Credentials
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Digital Marketing
HubSpotApr, 2022- Nov, 2024
Experience
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Mara
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Nigeria
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Financial Services
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1 - 100 Employee
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Marketing Manager (West Africa)
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May 2022 - Present
Building Africa’s Portal to the Crypto Economy Building Africa’s Portal to the Crypto Economy
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vivo
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China
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Appliances, Electrical, and Electronics Manufacturing
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300 - 400 Employee
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Brand & Visibility Manager
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Dec 2019 - Sep 2021
• Managed and coordinated all brand activities & brand representation across Nigeria• Develop consumer research strategies, including monitoring market trends • Prepared 5 unique marketing campaigns, managed all execution process • Managed 3 product launch events, execution, with at least 70% ROI• Set up over 100+ OOH branding across Nigeria, creating brand presence and sales conversion• Negotiate and Liaise with Vendors, Agencies and other relevant stakeholders • Coordinate all Media buying processes, TVCs, cobranding and brand partnerships• Follow up on competitor activities and strategies and prepare unique marketing briefs• Support all digital processes, social media campaigns, content development and EPR releases
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Eleven18 Media
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Nigeria
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Advertising Services
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1 - 100 Employee
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Project Manager
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Jan 2019 - Dec 2019
• Prepare yearly campaign proposals and marketing briefs for execution• Identify, create and manage new business opportunities through networking• Prepare yearly budget and allocation strategies for project execution • Execute growth marketing strategies for brands across Nigeria, Ghana, Kenya & Benin Republic • Promote Out-Of-Home sales and visibility channels to clients, including TV and Radio • Manage experiential marketing activities and activation across 23 campuses in Nigeria • Developed over 5+ communities with over 50 active members across Nigeria • Over 100,000+ acquired users in 12 months for a digital music brand• Digital Content acquisition, catalogue evaluation for clients across Africa • Manage all project completion and report submission to clients
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oraimo accessories
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Appliances, Electrical, and Electronics Manufacturing
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100 - 200 Employee
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Marketing Communications Manager
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Jan 2017 - Dec 2019
• Created all regional themed marketing & campaign strategies for the brand • Initiated brand ambassador deal with KOL for focused product series• Prepare Digital content assets and media deployment • Analyze and implement potential strategic partner relationships for the company• Execute all PR activities and cobranding on B2B and B2C levels• Digital Analytics, and SEO strategies for digital optimization and brand presence• Execute over 400+ OOH placements across Nigeria • Lead and Execute all experiential and activation marketing activities on all demography levels• Developed 12+ new markets, partners and clients whilst creating brand presence in Nigeria
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Sales And Marketing Manager
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Jan 2016 - Dec 2016
• Design B2B and B2C marketing plan and strategies to improve sales on product• Social media campaigns, media and advertising plans for digital platform• Email marketing, lead generation strategies on potential HNIs, agencies and brands • Data analysis on generated clients and account reconciliation • Pioneer developer, sales and marketing for Sunflower Park Estate• Designing proposals and marketing briefs on target projects• Set up meetings and strategy sessions with stakeholders and clients for project deliverables • Analyzing market trends, competitor analysis and new sale opportunities
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Marketing & Event Manager
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Aug 2013 - Sep 2015
• Plan and execute all events based on clients’ request• Set up sprint meetings with clients and to develop proposals and deployment plans • Coordinated all project logistics, timelines and deliverables • Management and training of staff on specific jobs details• Execute clients orders online and offline• Travel across the country for project execution• Managed all PR strategies, social media content and creative direction • Coordinate deliveries of clients orders across the country• Coordinate all vendors, stakeholders and partners on execution and targets
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Education
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2009 - 2013
University of Ilorin
Bachelor of Science (BSc), Geography and environmental management
Community
