Taisiia Osina

Contextual advertising manager at iConText
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow, Russia, RU
Languages
  • Русский Native or bilingual proficiency
  • Английский Limited working proficiency
  • Французский Elementary proficiency

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Credentials

  • Guru Marathon
    Google
    Jun, 2016
    - Oct, 2024
  • Google Analytics IQ
    Google
    Jan, 2016
    - Oct, 2024
  • AdWords Mobile Advertising
    Google
    Dec, 2015
    - Oct, 2024
  • Adwords Advanced Search Advertising
    Google
    Dec, 2015
    - Oct, 2024
  • Google Merchant Advertising
    Google
    Dec, 2015
    - Oct, 2024
  • Video Advertising
    Google
    Dec, 2015
    - Oct, 2024

Experience

  • iConText
    • Russian Federation
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Contextual advertising manager
      • Dec 2015 - Present

      ENG: The ambassador of Google on automatic strategies (I conduct training of my agency on this topic). Create, configure, and manage advertising campaigns in Yandex Direct , Google Adwords, Target Mail, FaceBook . Audit and evaluation of the effectiveness of advertising campaigns . Calculation of media plans (projected impressions, clicks , conversion ) . Analysis and optimization of advertising campaigns using the tools : Yandex Metrics , Google Analytics, CallTouch, CoMagic. Preparing proposals and presentations for bidding jobs. Prepare a presentation of case studies on current projects . The increase in advertising revenues . Reporting to the client in the form of presentations ( quarterly and annually ). Show less

  • ArrowMedia
    • Москва, Россия
    • Contextual advertising manager
      • Jun 2013 - Dec 2015

      ENG: Create, configure, and manage advertising campaigns in Yandex Direct , Google Adwords, Facebook, Target Mail, FaceBook . Audit and evaluation of the effectiveness of advertising campaigns . Calculation of media plans (projected impressions, clicks , conversion ) . Analysis and optimization of advertising campaigns using the tools : Yandex Metrics , Google Analytics, CallTouch, CoMagic. Preparing proposals and presentations for bidding jobs. Prepare a presentation of case studies on current projects . The increase in advertising revenues . Reporting to the client in the form of presentations ( quarterly and annually ). Show less

  • Сafe " Expressо"
    • Фрязино, Московская область
    • Marketing Manager
      • Feb 2011 - Jun 2013

      ENG: The main duties: the creation of advertising design - mock-ups of outdoor advertising, menus. Work with production advertising companies, contracting, control over the placement of outdoor advertising. Reporting on projects. Carrying out charitable events to help children's homes in the Moscow region. Analytical and marketing activities to determine the demand of consumers, the competitive environment, media planning, the formation of the advertising budget for the year. In the absence of the head of the department - the performance of his duties. Administration of the site and filling it with content, music in tiled halls, work on a loyalty program, analytical work in the R-Keeper program, work on the development of the enterprise. Work with customer feedback. Show less

Education

  • Moscow State University of Railway Transport
    Specialist, Advertising
    2005 - 2010

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