Experience

Marketing Clinic

• Finland
• Business Consulting and Services
• 1 - 100 Employee

• Business lead, Strategy, brand and commercial excellence

  • Jan 2023 - Present

• Growth strategy & commercial excellence team lead, member of the management team, advisor

  • Mar 2022 - Present

  Leading our Growth strategy and Commercial excellence business area, develop our services and competences, and act as the manager for our 10+ strategy consultants.Working as an advisor with growth strategies, strategic sustainability and ESG for listed and non-listed companies, for both B2C and B2B. Client lead for listed companies in FMCG, design, building technologyI am member of our management team, reporting to Group CEO.

• Growth strategy practice lead

  • Oct 2020 - Mar 2022

  Growth strategy practice team lead responsible for IP and services development, commercialization and capabilities.Senior manager focusing on growth strategies (corporate strategies, growth strategies, purpose, mission, vision, and portfolio strategies), strategic sustainability and ESG for listed and non-listed companies.Client lead for companies in FMCG, design, building technology.

• Senior Manager

  • Aug 2020 - Jan 2022

  Working with clients' on their strategy and strategic initiatives (corporate strategies, growth strategies, purpose, mission, vision, and portfolio strategies)Development team lead for corporate strategy services. Client lead for companies in FMCG, design, building technology.Excellent feedback from clients and own team on strategic thinking, project management, analytical skills, and ability to combine insights to build profitable growth.

• Manager, Strategy

  • Jun 2019 - Aug 2020

• Consultant

  • Jan 2013 - Jun 2019

• Senior Marketing Analyst

  • Aug 2012 - Jan 2013



L'oreal Finland Oy

• Business Unit Controller

  • Jan 2011 - Aug 2012

  Controlling and managing the Active Cosmetics Division P&L from top to bottom in Finland and Baltic countries. Budgeting, cost follow-ups, reporting, conducting profitability analyses, investment planning and creation of several financial processes. Leading development projects related to new business opportunity identification and assessment as well as pricing. Member of the division management committee. Controlling and managing the Active Cosmetics Division P&L from top to bottom in Finland and Baltic countries. Budgeting, cost follow-ups, reporting, conducting profitability analyses, investment planning and creation of several financial processes. Leading development projects related to new business opportunity identification and assessment as well as pricing. Member of the division management committee.



H&M

• Belgium
• Construction

• Business Controller

  • Apr 2007 - Dec 2011

  Budgeting, cost follow-ups, reporting, conducting profitability analyses, investment planning. Responsible for development projects related to growth, e.g. H&M Home concept Managing global controller training development Building finance & controlling team and competences in Russia Budgeting, cost follow-ups, reporting, conducting profitability analyses, investment planning. Responsible for development projects related to growth, e.g. H&M Home concept Managing global controller training development Building finance & controlling team and competences in Russia