Marketing Specialist

• May 2021 - Present

I am responsible for the entire marketing of the company, from design to implementation, from website to social media. As a tool we use HubSpot Marketing, Sales and Service Hubs. In particular, my goal is to do customer-centric marketing that serves the company’s goals and provides a good customer experience. Vastaan yrityksen markkinoinnin kokonaisuudesta, suunnittelusta toteutukseen, verkkosivuista someen työkaluna HubSpot Marketing, Sales ja Service Hubit. Tavoitteenani on erityisesti tehdä asiakaslähtöistä markkinointia, joka palvelee yrityksen tavoitteita ja saa aikaan hyvän asiakaskokemuksen.

Growth Hacker

• Dec 2020 - May 2021

Marketing Specialist

• Apr 2019 - May 2020

My major project at Vipu was to create new web pages with HubSpot CMS in order to tackle the different viewpoints of various buying personas. The project team included also international talents, so the working language was English. New pages are built on different modules instead of templates, so that makes the updating of content and the structure of every single page very easy. Vipu's service offering, clientele and target companies had evolved during the years, so it was necessary to update and create new descriptions of buyer personas. Up-to-date buying personas are the starting point of customer-centric content creation, better understanding of the customer and the efficient use of HubSpot Marketing Hub tools and CRM.My daily tasks at Vipu International included writing content to blog posts, social media, marketing automation and lead generating materials, such as downloadable ebooks and surveys. I also edited and updated many existing web pages and blog posts that performed well even they were written years ago. SEO, SEM and paid Social Media naturally were an important part of the job.Campaigns were planned in close co-operation with Sales Manager Johanna Mikkonen. As I'm also tech-savvy, generating contact lists from the CRM or Vainu and delivering email campaigns was a no-brainer. Organizing events required also designing printed brochures, flyers and roll-up posters and combining the live event sales lead gathering with HubSpot CRM with a web form. I also co-operated with Haaga-Helia University of Applied Sciences, branding a Vipu classroom, recruited trainees, arranged our stand at the student recruitment event and ideated a customer survey. My period at Vipu also included introducing the tasks, HubSpot system and house rules to the trainees. I also worked closely with ideating and supporting trainees with their diploma works. Job at Vipu ended due to the economical status of the company caused by the spread of Covid-19 pandemia.

Marketing Planner

• Mar 2019 - Mar 2019

Planning and executing marketing contents online and offline for trainings' and schoolbook sales. Planning and executing marketing contents online and offline for trainings' and schoolbook sales.

Marketing Coordinator

• Oct 2017 - Nov 2018

International marketing tasks at Brother included localisation of brochures, web pages, pieces of news, blogposts, newsletters, videos and POS material. I also created marketing content for two different sales teams, channel sales and managed print services. My strengths in this job were ability to learn fast, versatile writing and editing skills, ability to plan, create and execute local campaigns. Customer-oriented mindset and my earlier experience from consultancy business is an asset when an industrial company is on the verge of change from production to service business.

Marketing Planner

• Apr 2015 - Oct 2017

Fountain Park's mission is to enhance organisations' ability to share thoughts, viewpoints and ideas in a managed and organized way. Virtual brainstorming is a method that lets every stakeholder to have a say anonymously. In the end a customer has gone thru a common process of thinking together as a company in a subject that is vitally important to them, and as a result they get a report of the most important viewpoints, ideas and recommendations of issues that need to be developed. My task at Fountain Park was to lead the process of creating a new visual identity and web pages. The starting point was how to make an intangible and innovative service more understandable. The previous visual identity was based on the idea of dreaming and visioning of a better future of a company. It's weakness for a service provider is not to be taken seriously as a great investment on management taking a major step towards a co-creative method of leadership. We tackled the challenge with informative graphics, which were used in all material on- and offline. To give concrete examples to customers, we also wrote reference case studies. Later on we carried out inbound marketing campaigns with very good results. Everything that was achieved, was done in co-operation with a team of experts of Fountain Park, my colleagues. I learned more from them they can ever imagine. Also the power of co-creation in leading people and organisations has changed my thinking forever.Keywords: web pages, visual identity, inbound, digital marketing, content creation, service marketing, b-to-b marketing

Communications Manager

• Mar 2013 - Apr 2015

Makery Oy, formerly Helsinki Business and Science Park Oy Ltd, evolved from a publicly funded technology center to a commercial company providing expert services to food industry. My task was to lead the process of creating the company a credible brand in co-operation with an advertising agency and my colleagues, the experts in food industry. My responsibilities included to plan and execute all marketing and communications activities, such as pieces of news, blogs, newsletters, events, trade fairs, brochures, social media etc. I also worked as a part of the management and sales teams. Makery has been one of the most interesting and creative working places I've been to. This is due to the ability, willpower and speed of evolving to a service provider for food industry, and letting earlier business activites go as the focus sharpened. Keywords: web pages, visual identity, brand creation, digital marketing, business turnaround, marketing, communications

Communications Manager

• Oct 2011 - Feb 2013

TEKEL was a nationwide co-operation network with 29 members of Finnish science parks and technology centres. As a communications manager my tasks included producing content for network management in external and internal communication channels, such as web pages, intranet news, newsletters etc. I also organized the network events and training/meetings of communication professionals of our member organisations.I worked closely with stakeholders as a member of the management team. On top of my communication manager tasks I coordinated an international training in EU research funding. A Facebook group which I started during the training, is still effective and gathering more followers. This group is now run by Business Finland (formerly Tekes). TEKEL was also very active in Finnish innovation ecosystem in it's time. During an innovation programme Osaamiskeskusohjelma (OSKE) https://fi.wikipedia.org/wiki/Osaamiskeskusohjelma we had collaboration with programme managers at the ministry of Economic affairs and Employment of Finland. Tekel has disbanded it's activity in 2014.

Communications officer

• Nov 2009 - Oct 2011

TEKEL is a nationwide co-operation network with 29 members of Finnish science parks and technology centers. As a communications officer I took care of writing news stories and articles. Additionally my tasks included editing website and intranet, plus events planning and organizing. My own project was to manage and market an international training on EU funding. I was privileged to meet people around Finland and learned a lot about business development and co-operation. TEKEL is a nationwide co-operation network with 29 members of Finnish science parks and technology centers. As a communications officer I took care of writing news stories and articles. Additionally my tasks included editing website and intranet, plus events planning and organizing. My own project was to manage and market an international training on EU funding. I was privileged to meet people around Finland and learned a lot about business development and co-operation.

Communications officer

• Nov 2009 - Dec 2010

Culminatum Innovation was a public development company of Helsinki metropolitan area. As a part-time communications officer my responsibilities included producing news and articles for newsletters, the Web and customer magazine. Culminatum Innovation was a public development company of Helsinki metropolitan area. As a part-time communications officer my responsibilities included producing news and articles for newsletters, the Web and customer magazine.

Communications Officer

• Apr 2009 - Nov 2009

Tasks varied from media to internal communications. I worked as a part of VTT's news team and wrote press releases, took part in organizing press conferences and edited web pages. Also intranet and personnel magazine were an essential part of my job. I interviewed, photographed and edited for all communication channels.

Communications Secretary

• Jul 2006 - Mar 2009

After studying organizational communications I had an opportunity to join VTT's internal communications. At first my tasks included mainly intranet and personnel magazine editing, and assisting an internal communications network. Later on I started assisting also external communications by writing press releases and editing web pages. I also participated in several press conference arragements and took care of newsletter editing.Thanks to great communication professionals at VTT I learned new professional skills in practice.

Secretary

• Jun 1998 - Jun 2006

I worked as a research group assistant in various administrative tasks. I took care of travel arrangements, invoice handling, library, CRM, personnel tasks. I coordinated removal and renovating of office premises, arrangements of international scientific conferences, meetings, customer and staff events etc. I had good feedback for my positive attitude and ability to create a great atmosphere.

Event Staff

• Apr 1997 - Sep 1998

Customer service, barmaid and fast food sales person at ice hockey arena. Event staff during Ice Hockey World Championships '97, various rock concerts and shows. Customer service, barmaid and fast food sales person at ice hockey arena. Event staff during Ice Hockey World Championships '97, various rock concerts and shows.

Office Worker

• Jun 1996 - Jul 1996

Office work in a real estate managers office. Customer service. Office work in a real estate managers office. Customer service.