Experience

Wild Dog

• Mauritius
• Legal Services
• 1 - 100 Employee

• Consultant

  • Mar 2020 - Present

  Wild Dog serves as a trusted advisor to lawyers and their clients who are exploring litigation financing. Our engagements are tailored to fit the specific needs of each of our clients. We broker non-recourse transactions across an extensive network of capital sources. Wild Dog serves as a trusted advisor to lawyers and their clients who are exploring litigation financing. Our engagements are tailored to fit the specific needs of each of our clients. We broker non-recourse transactions across an extensive network of capital sources.



Jatara Connect

• Cape Town, South Africa

• Managing Director

  • Oct 2014 - Feb 2020

  An outsourced call centre, and direct marketing company servicing national retailers, selling their products to their customers by driving customer acquisition ROI, customer data propensity modelling, and CRM. My background in direct marketing gives me the skills to promote products and services directly to the customers who most need them. A good direct marketing campaign not only helps build relationships with new customers, but also provides customers with compelling content that they can potentially share with new customers. I do this by applying propensity modelling to a statistical score card that is used to predict the behaviour of customers, or prospective customers, by identifying those most likely to respond to an offer, or to focus retention activity on those most likely to churn. My experience and skill in running successful direct marketing campaigns includes the strategy, design, content creation and distribution of emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, inbound and outbound telephone selling, postcards, websites and catalogues. These marketing activities encourage prospects to network, buy directly in response to a campaign, generate leads for the sales force to work, support the sales force's activities, and/or improves the effectiveness of other forms of customer communication. Show less



IWCA

• Committee Member

  • Nov 2011 - Sep 2014

  Selected by the International Wine Club Association to serve as a Committee Member.

• Workshops & Talks

  • Nov 2007 - Sep 2014

  The International Wine Club Association is the only trade association for global companies specialising in Direct Business to Consumer wine sales. IWCA members have a combined turnover of more than €850 million and sell over 10 million cases of quality wine annually to over 4 million active customers. Its members are amongst the world’s leading experts in this field and include multi-channel businesses, pure play e-commerce and producers. Workshops and conferences are held twice a year, addressing the latest trends and issues affecting the direct selling sector. I attended the events held in Cape Town, Barcelona, Bordeaux, Lisbon, London, New York, Sicily, Sydney and Tuscany, to name a few, and, on multiple occasions, delivered presentations on customer communication, customer acquisition ROI, customer data propensity modelling, and promotional campaign management. Show less



Wine-of-the-Month

• South Africa
• Wine & Spirits
• 1 - 100 Employee

• Managing Director

  • Mar 2007 - Sep 2014

  South Africa’s longest-standing, largest direct marketing wine club, that sells wine blind-selected by an expert panel, and delivers it directly to thousands of customer's doors, by driving customer acquisition ROI, customer data propensity modelling, and CRM. South Africa’s longest-standing, largest direct marketing wine club, that sells wine blind-selected by an expert panel, and delivers it directly to thousands of customer's doors, by driving customer acquisition ROI, customer data propensity modelling, and CRM.



Good Taste Magazine

• Cape Town, South Africa

• Founder/Publisher

  • Mar 2001 - Sep 2014

  Wine-of-the-Month Club's custom publication, also found in premium locations, such as airport business and first class lounges, luxury and boutique hotels, such as The Oyster Box, Twelve Apostles Hotel & Spa, Cape Grace Hotel, Table Bay Hotel, and wine farms, such as Anthonij Rupert, Tokara, Steenberg and Capestone, to name a few. Wine-of-the-Month Club's custom publication, also found in premium locations, such as airport business and first class lounges, luxury and boutique hotels, such as The Oyster Box, Twelve Apostles Hotel & Spa, Cape Grace Hotel, Table Bay Hotel, and wine farms, such as Anthonij Rupert, Tokara, Steenberg and Capestone, to name a few.



Twenty Two Press

• Cape Town, South Africa

• Founder/Publisher

  • Mar 1997 - Feb 2001

  Publisher of bespoke coffee table books, guides and diaries, found in national retailers, such as Woolworths, Exclusive Books, PNA and others, as well as the official reference guide to art and artists in South Africa for the South African school curriculum. Publisher of bespoke coffee table books, guides and diaries, found in national retailers, such as Woolworths, Exclusive Books, PNA and others, as well as the official reference guide to art and artists in South Africa for the South African school curriculum.