Media Specialist

• Dec 2021 - Present

• Expertise in comprehensive media planning, optimization, and reporting, with proficiency in utilizing DSPs such as Adform, Google DV360, and Meta, as well as leveraging popular social media channels like LinkedIn and Twitter, and more. • Preparing tailored media plans aligned with organizational goals, leveraging advanced targeting options and data-driven insights to optimize campaigns for maximum impact and return on investment. • Utilizing analytics tools, including Google Analytics, to gather valuable data and provide comprehensive reports, driving data-informed decisions and continuous campaign improvement. • Delivering innovative and effective media strategies by staying updated on emerging trends, industry best practices, and evolving technologies in the dynamic digital media landscape. Show less

Growth Hacker

• Jul 2019 - Dec 2021

• Provided invaluable guidance and support to clients in developing their e-commerce concepts, collaborating closely from initial planning to execution and assisting in scaling up their businesses. • Introduced the Sprint model within client organizations, resulting in streamlined operations, enhanced efficiency, and rapid iteration and implementation of strategies. • Supported clients in managing paid advertising campaigns across prominent channels like Facebook, LinkedIn, and Google, strategic targeting and optimization techniques to drive exceptional results and maximize return on investment. Show less

Mentor

• Jun 2014 - Dec 2019

As a dedicated mentor, I have had the privilege of guiding and empowering young boys and girls during the summer and autumn seasons. My primary objective has been to assist them in discovering their strengths and charting a clear path for their future. By providing valuable guidance on important decisions such as selecting the right educational institutions and determining their desired fields of study, I have supported them in achieving their goals. Through a holistic approach, I have worked closely with these individuals, helping them identify their aspirations and guiding them on how to actualize their ambitions. It has been an immensely rewarding experience to witness their personal and academic growth as they embark on their journey towards a fulfilling and successful future. Show less

Sales and Marketing coordinator

• Jan 2018 - Jul 2019

• Working with the execution and reporting of impactful Facebook and Instagram ad campaigns for 12 Magazine, ensuring optimal reach and engagement. • Coordinated Google ads and display initiatives for 12 Magazine, leveraging strategic targeting and creative optimization to maximize brand visibility and drive results. • Generated comprehensive reports utilizing Google Analytics, Facebook Analytics, and our CRM, providing valuable insights and actionable recommendations for campaign optimization and performance enhancement. • Managed display ads for magazine websites through Adform, meticulously monitoring and analyzing campaign results to ensure optimal performance and align with marketing objectives. Show less

Marketing Expert Facebook

• Mar 2017 - Jan 2018

• Working with SMB Sales & Marketing operations for the Finnish market, delivering support to over 150 clients to enhance their experience and drive increased product adoption. • Provided expert account management, leveraging in-depth knowledge of Facebook ads, to optimize existing ad campaigns for clients. By strategically refining targeting, creative elements, and bidding strategies. • Collaborated closely with clients to develop robust brand and digital strategies for Facebook and Instagram ads. By leveraging data-driven insights, I helped clients achieve their marketing objectives and maximize the impact of their advertising efforts. • Conducted thorough analysis and measurement of campaign performance, utilizing key metrics to evaluate delivery effectiveness and identify areas for improvement. By continuously optimizing campaigns, I successfully enhanced return on ad spend (ROAS) and drove superior results for clients. Show less

Project Development Manager

• Jan 2016 - Dec 2016

I have successfully orchestrated a variety of high-profile events, including concerts, that have left a lasting impact on attendees. Through meticulous planning, attention to detail, and effective project management, I ensured the seamless execution of these events, resulting in memorable experiences for both guests and stakeholders. My expertise in coordinating logistics, engaging vendors, and implementing comprehensive event strategies has consistently delivered outstanding outcomes. I thrive in fast-paced environments, leveraging my creativity and organizational skills to curate exceptional events that exceed expectations. Show less

Project assistent

• Jan 2016 - Feb 2016