Ambassador and Mentor

• Aug 2023 - Present

Independent Consultant

• Oct 2023 - Present

Independent Consultant

• Sep 2021 - Present

E-commerce Director for Active Cosmetics Division

• Jan 2023 - Aug 2023

E-Commerce Director for Professional Products Division

• Sep 2021 - Jan 2023

Head of E-commerce for Professional Products Division

• Mar 2016 - Sep 2021

- Responsible for all E-commerce models: B2B, D2C and B2C - Definition of the commercial policy and road map strategy of the full e-commerce channel (B2C, D2C and B2B) - Management of trade marketing & online sales, growth and profitability for both the owned site and the partner retailers. - Research and develop of new e-commerce websites opportunities aligned with the brands marketing strategies. - Work with marketing brand managers to provide an online e-business plan:… Show more - Responsible for all E-commerce models: B2B, D2C and B2C - Definition of the commercial policy and road map strategy of the full e-commerce channel (B2C, D2C and B2B) - Management of trade marketing & online sales, growth and profitability for both the owned site and the partner retailers. - Research and develop of new e-commerce websites opportunities aligned with the brands marketing strategies. - Work with marketing brand managers to provide an online e-business plan: promotional and launching calendar, content & e-merchandising guideline and assets, pricing, cooperated media plan, assortment of products, jointed campaigns with data acquisition. - Management and support for P&L and Forecast creation for E-commerce performance and inventory. - Report on E-commerce performance metrics (sessions, bounce rate, sales per online channel, average basket and ticket, traffic, SEO). - Management of digital marketing providers (media, crm, webmastering and UX agencies), platform and logistic operator of the owned site. - Omnichannel (Click & Collect) and Digital projects - Achievements: consistent three-digit growth since the start of the operation, best practice online execution LATAM.

Product Manager for Home, Sports, Tecnology and Babies & Kids (Cool Stuff Online Store)

• Dec 2014 - Feb 2016

- Management of sales, buying and inventory. - Planning and supervision of all merchandising, selling and sales promotional activities. - Monitoring and analysis of E-commerce KPI’s (sessions, bounce rate, sales per online channel, average basket and ticket, traffic, SEO). - Negotiation with major suppliers: pricing, delivery schedules, margin, payment terms and online media plan. - Sourcing of new product lines, brands and partners. - Achievements: revenue growth of 90% in a… Show more - Management of sales, buying and inventory. - Planning and supervision of all merchandising, selling and sales promotional activities. - Monitoring and analysis of E-commerce KPI’s (sessions, bounce rate, sales per online channel, average basket and ticket, traffic, SEO). - Negotiation with major suppliers: pricing, delivery schedules, margin, payment terms and online media plan. - Sourcing of new product lines, brands and partners. - Achievements: revenue growth of 90% in a crisis scenario by doubling the assortment.

Buyer for Home Categories

• Dec 2012 - Dec 2014

- Start and development of the home categories of a new and premium department for Submarino Website called Cool Stuff. - Development of partnerships with suppliers that did not use to sell on traditional retails before. - Establishment and maintenance of a strong business relationship with key partners. - Planning and execution of the launches of the new brands in cooperation with Marketing Team. - Sales data analysis to forecast inventory needs and monitoring of KPIs… Show more - Start and development of the home categories of a new and premium department for Submarino Website called Cool Stuff. - Development of partnerships with suppliers that did not use to sell on traditional retails before. - Establishment and maintenance of a strong business relationship with key partners. - Planning and execution of the launches of the new brands in cooperation with Marketing Team. - Sales data analysis to forecast inventory needs and monitoring of KPIs for inventory optimization. - Purchasing, pricing and product mix definition. - Achivements: expansion of the product mix and sales with an exponential growth.

Buyer Assistant - Small Appliances in 2011 and Electrical Appliances in 2012

• Mar 2011 - Nov 2012

- Monitor department´s sales performance and report to senior management with an action plan to solve gaps in sales. - Create promotions and define offers and products to the merchandising calendar to deliver sales goals. - Cross functional partnership with the Marketing team to align on market strategy. - Selection, analysis and monitoring of products performance, suppliers, competitors, brands and online sales channels. - Business development to identify new partners. - Assess… Show more - Monitor department´s sales performance and report to senior management with an action plan to solve gaps in sales. - Create promotions and define offers and products to the merchandising calendar to deliver sales goals. - Cross functional partnership with the Marketing team to align on market strategy. - Selection, analysis and monitoring of products performance, suppliers, competitors, brands and online sales channels. - Business development to identify new partners. - Assess suppliers needs. -Achievements: in 2011 double-digit growth versus the previous year; in 2012 differentiation of the assortment through the entrance of premium brands. As a result, average ticket increased by 6% and the total share of these premium brands increased by 4%.

London/UK Exchange

• Feb 2010 - Mar 2011

Period to study abroad and travel around Europe. - General English Course (United International College, London / UK) - Business English Course (English Studio School, London / UK) - Fashion Buying and Merchandinsing (London College of Fashion, London / UK) Period to study abroad and travel around Europe. - General English Course (United International College, London / UK) - Business English Course (English Studio School, London / UK) - Fashion Buying and Merchandinsing (London College of Fashion, London / UK)

Management Trainee Program

• Sep 2008 - Dec 2009

Period of integration, training, development of manager skills and knowledge of retail dynamic in stores located in Natal/RN and Recife/PE. Also work in the Purchasing area in the head office in São Paulo, with the development of an improvement project. Period of integration, training, development of manager skills and knowledge of retail dynamic in stores located in Natal/RN and Recife/PE. Also work in the Purchasing area in the head office in São Paulo, with the development of an improvement project.

Administrative Assistant

• Jan 2008 - Sep 2008

- Coordination and control of accounts receivable. - Conference of credit advices and cash payment. - Referral of the titles for protests and monitoring of the status of the protested titles. - Sending and returning bank transactions (billing), bank reconciliation (credit location), active collection (contact with the customer), collection portfolio management. - Analysis of the cadastral situations of inactive and defaulting clients - Coordination and control of accounts receivable. - Conference of credit advices and cash payment. - Referral of the titles for protests and monitoring of the status of the protested titles. - Sending and returning bank transactions (billing), bank reconciliation (credit location), active collection (contact with the customer), collection portfolio management. - Analysis of the cadastral situations of inactive and defaulting clients