Marketing Consultant

• Nov 2022 - Present

Chief Executive Officer

• Jul 2017 - Present

"Taza Collections is a local jewelry brand creating affordable bracelets while using high-quality materials. Focused on creating change within the community through fashion, giving back to the community through partnerships with charities and community organizations. Started in 2017 at the age of 13, the brand has grown to be a jewellery and clothing example for all young entrepreneurs." 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Manage and frequently update e-commerce site while driving traffic to website • Audit and Review annual financial data, focusing on optimizing business practices • Ensuring smooth operational success in production and delivery • Growing social media platforms to match brand success • Creating partnerships with local charities, brand, and third-party stakeholders 𝐊𝐞𝐲 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐞𝐬: • Grew e-commerce site to an average of 10k visitors per month in the first year • Increased sales by 30% over the last two years • Created partnerships with charities such as the Women’s Emergency Shelter and the Ronald McDonald House • Optimized business operations to increase efficiency by 25%

Chief Operating Officer & Co-Founder

• Oct 2021 - Present

Director, Camp Discovery

• May 2022 - Jul 2022

Director of Corporate Engagement, World Partnership Walk

• Apr 2022 - Jun 2022

Sales Associate

• Oct 2021 - Nov 2021

Social Media Manager

• Jul 2020 - Sep 2021

"Launchcode is a local software development firm specializing in creating enterprise solutions to optimize business practices. Creating custom solutions, Launchcode is a driver of innovation for business of all sizes" 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Manage social media channels to increase community engagement • Create marketing and media materials to promote brand image • Assist in product commercialization initiatives and projects • Optimize social media strategy to reflect company’s overall mission • Drive potential sales and leads to increase overall revenue 𝐊𝐞𝐲 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐞𝐬: • Grew company’s LinkedIn page by an average of 40% each month • Increase engagement rates by 8% on all social media platforms • Contributed to sale campaigns resulting in overall brand recognition • Attracted potential leads with over $1.2 million in potential revenue

Business Development Representative

• Jul 2020 - Sep 2021

“Patronscan is an ID Validation and Fraud Prevention based company. Started 15 years ago with a focus on ID validation in the bar and nightclub space, the brand has grown to tackle every industry including hospitality, telecommunications, automotive, etc. Patronscan prevents fraud and keeps the community safe” 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Manage social media channels to increase community engagement • Create marketing and media materials to promote brand image • Assist in product commercialization initiatives and projects • Optimize social media strategy to reflect company’s overall mission • Drive potential sales and leads to increase overall revenue 𝐊𝐞𝐲 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐞𝐬: • Grew company’s LinkedIn page by an average of 10% each month • Increase engagement rates by 4% on all social media platforms • Contributed to sale campaigns resulting in overall brand recognition

President (Youth Club 2020/21)

• Jul 2020 - Jun 2021

“The Aga Khan Youth & Sports Board is a board under the purview of the Ismaili Council for Canada. Responsible for youth engagement, outreach, and programming, as well as active living and sports programming for all ages of the Ismaili Community. Divided into portfolios for secondary, post-secondary, young adults, sports and active living, and community outreach. Youth Clubs is responsible for representing the secondary demographic on the Aga Khan Youth & Sports Board.”𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Lead and Manage a team of diverse secondary youth from across the Prairies region• Coordinate with the Aga Khan Youth & Sports Board to ensure all guidelines and mandates are met• Create and mobilize social and educational programming for secondary youth in the Ismaili Community• Approve and oversee marketing materials and event proposals• Create marketing strategies, programming strategies, and engagement strategies• Coordinate with other boards within the Ismaili Council and external groups to deliver meaningful programming• Outreach to vulnerable youth within the community𝐊𝐞𝐲 𝐒𝐮𝐜𝐜𝐞𝐬𝐬:• Created a virtual programming strategy for Youth Club to engage with youth during the Covid-19 Pandemic• Grew social media engagement by 40% through active stories, posts, and highlights• Successfully coordinated a Western Canada collaborative programming strategy with Youth Clubs in Edmonton and British Columbia• Managed a reach out campaign to vulnerable youth, seeing a 25% uptick in engagement• Managed a team of diverse youth virtually to ensure both personal and group success

Virtual Programming Coordinator (Board Member)

• Mar 2020 - Sep 2020

“The Aga Khan Youth & Sports Board is a board under the purview of the Ismaili Council for Canada. Responsible for youth engagement, outreach, and programming, as well as active living and sports programming for all ages of the Ismaili Community. Divided into portfolios for secondary, post-secondary, young adults, sports and active living, and community outreach."𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Create a virtual programming strategy for the Prairies Aga Khan Youth & Sports Board during the Covid-19 Pandemic• Manage all programming created by the Prairies Aga Khan Youth & Sports Boards• Create marketing material for all events and initiatives • Coordinate with 3rd parties to ensure high-level programming • Audit and report on engagement strategy 𝐊𝐞𝐲 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐞𝐬:• Created and Mobilized over 30 events and initiatives to reach youth of all ages in the Ismaili Community• Drove engagement by 50% through Instagram for the Prairies AKYSB• Brought between 200 - 800 people per event virtually• Managed a weekly schedule in coordination with BC and Edmonton to drive collaborative programming

Marketing Member (Youth Club 2019/20)

• Jul 2019 - Jul 2020

“The Aga Khan Youth & Sports Board is a board under the purview of the Ismaili Council for Canada. Responsible for youth engagement, outreach, and programming, as well as active living and sports programming for all ages of the Ismaili Community. Divided into portfolios for secondary, post-secondary, young adults, sports and active living, and community outreach. Youth Clubs is responsible for representing the secondary demographic on the Aga Khan Youth & Sports Board.”𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Create marketing material for all events out on by Youth Club• Create a social media and engagement strategy for Youth Club• Coordinate with AKYSB & Comms team to approve marketing material • Plan and Create events for the secondary demographic𝐊𝐞𝐲 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐞𝐬:• Grew Instagram page by 300 followers in 4 months• Created and planned 3 successful events• Increased engagement from previous year on Instagram by 15%

Camp Counsellor

• Jun 2018 - Jun 2019

"Camp Discovery is a summer camp for Ismaili youth aged 6 - 12 years. The camp lasts for 2 weeks and teaches group work, responsibility, religious background, community engagement, and a fun environment. Under the purview of the Aga Khan Youth & Sports Board."𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Manage group of kids aged 6 - 12 for the duration of the two week camp• Prepare snacks and procure snacks for children• Create lesson plans and coordinate with other councillors to ensure consistency in camp• Ensure students had enough resources and felt comfortable in the environment• Managed students during field trips and coordinate with external groups

Core Team Lead - Global Tournament (e-Football)

• Sep 2020 - Sep 2020

“The Ismaili E-Football cup is a global FIFA tournament, played through various gaming consoles. The initiative was launched during the Covid-19 Pandemic to connect the global ismaili community. Held over three months, the tournament started at a city level, moving all the way up to a global tournament with representatives from over 20 countries. The tournament had over 500 volunteers and over 1000 hours committed.”𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Inputting scoring data in real time from over 200 players and 100 moderators into an active excel document• Analyzing and reporting on match data to ensure standings and player grouping were accurate• Supporting the creation of an active excel document with over 50 formulas to analyze real-time statistics• Managed a team to ensure max efficiency and accuracy• Dealt in conflict resolution and supported issues of concern between players and volunteers

Gameplay Coordinator - Africa, Continental Tournament (e-Football)

• Sep 2020 - Sep 2020

“The Ismaili E-Football cup is a global FIFA tournament, played through various gaming consoles. The initiative was launched during the Covid-19 Pandemic to connect the global ismaili community. Held over three months, the tournament started at a city level, moving all the way up to a global tournament with representatives from over 20 countries. The tournament had over 500 volunteers and over 1000 hours committed.”𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Inputting scoring data in real time from over 200 players and 100 moderators into an active excel document• Analyzing and reporting on match data to ensure standings and player grouping were accurate• Supporting the creation of an active excel document with over 50 formulas to analyze real-time statistics• Managed a team to ensure max efficiency and accuracy• Dealt in conflict resolution and supported issues of concern between players and volunteers

Gameplay Moderator - Eastern & Western Canada Regional Tournaments (e-Football)

• Jul 2020 - Aug 2020

“The Canadian Ismaili E-Football cup is a national FIFA tournament, played through various gaming consoles. The initiative was launched during the Covid-19 Pandemic to connect the Ismaili community. Held over two months, the tournament started at a city level, moving all the way up to a national tournament"𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Inputting scoring data in real time from over 200 players and 100 moderators into an active excel document• Moderating matches played by participants to ensure all guidelines are upheld

Student Advisor

• Jul 2018 - Jul 2019

"The Ministers Youth Council is a student advisory group to the Minister of Education for Alberta. The group advises the ministry and the Alberta Government on youth and education policy. Youth from all over Alberta are chosen, 300 students apply with 24 being accepted." 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Advise the Minister of Education and Premier upon education policy and speak on behalf of all students in Alberta • Create legislation and curriculum to be implemented in Alberta schools • Provide sensible debate upon certain policy created by the Government of Alberta • Speak upon topics discussed at council meetings to the public and act as a positive influence for all students in Alberta