Experience

Digital Dividend Pakistan

• Sweden
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Digital Marketing Executive

  • Jan 2023 - Present

  Karāchi, Sindh, Pakistan Responsibilities: ● Spearheading the financial model development for The Learning Apps Pvt Ltd, ensuring sustainable growth. ● Providing expert consultations to the SEO and Social Media Marketing teams as needed. ● Collaborating closely with Developers and Designers on an educational app, Tiny Genius, and managing comprehensive brand marketing strategies. ● Enhanced App Store Optimization for Tiny Genius, contributing to the release of multiple app versions. ● Taking the lead… Show more Responsibilities: ● Spearheading the financial model development for The Learning Apps Pvt Ltd, ensuring sustainable growth. ● Providing expert consultations to the SEO and Social Media Marketing teams as needed. ● Collaborating closely with Developers and Designers on an educational app, Tiny Genius, and managing comprehensive brand marketing strategies. ● Enhanced App Store Optimization for Tiny Genius, contributing to the release of multiple app versions. ● Taking the lead in a startup pod for Tiny Genius during ITCN Asia 2023, showcasing our dedication to the ed-tech industry. ● Participated in the Elif Accelerator program by INNOVentures Global (Pvt) Ltd for Tiny Genius. ● Participated and completed the XSEED Accelerator program by INSEAD for Tiny Genius. Projects: https://tinygenius.app/

• Digital Marketing Executive

  • Feb 2019 - Dec 2022

  Karachi, Pakistan Leading and assisting the digital marketing team in improving sales and organic traffic by overseeing SEO for 5+ Kids Educational Games websites, with over 60+ unique applications live in Google Play Store, AppStore, Samsung Store and Amazon Store. Projects: https://www.thelearningapps.com/ https://www.mycoloringpagesonline.com/ https://www.onlineworksheetsforkids.com/ https://www.triviagamesonline.com/

• Junior Marketing Analyst

  • Nov 2018 - Jan 2019

  Pakistan, Karachi Analyzed reports on key performance indicators and monthly sales of the product's 25+ Educational Apps live in iOS AppStore to identify action points along with opportunities for improvement in downloads, engagement and sales.

• Digital Marketing Intern

  • Aug 2018 - Oct 2018

  Pakistan, Karachi Closely worked with the CTO in overseeing and improving online marketing of a start-up product across Google Play Store, AppStore and all Social Media platforms (Facebook, Instagram, Pinterest, Twitter & YouTube) Project: https://www.thelearningapps.com/


Tiny Genius
• United States
• Higher Education
• Product Marketer

  • Jan 2023 - Present

The Learning Apps
• United States
• E-Learning Providers
• Search Engine Optimization Team Lead

  • Aug 2018 - Present

Digital Dividend Sweden
• Sweden
• Software Development
• 1 - 100 Employee
• Digital Marketing Executive

  • Aug 2018 - Present


Hudson Engineering

• United States
• Manufacturing

• Accounting Intern

  • Mar 2018 - May 2018

  Pakistan, Karachi Experienced in documenting bills and quotations and taking care of other operations with clients and technical teams along with field surveys. Published their business website in November 2022 built on WordPress using Elementor and performed Basic SEO. Site Link: https://www.hudson-engineering.com/ Also Created and managed their Social Media Channels for 1 month.