Thomas Freeman
Marketing & Communications Manager at APIL- Claim this Profile
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Topline Score
Bio
Alex Taylor
Working with Thomas has been a delight. He is very easy to get on with personally and has been responsible for helping to manage the affiliate relationship where he has kept his finger on the pulse, proactively reporting key competitor changes that affect our business and also delivers tasks and accountabilities on time and to a high quality.
Thomas Delafosse
Thomas does an outstanding job managing the performance of our affiliate channels. His strategic thinking, attention to detail and insightful reports helped us achieve our marketing objectives.
Alex Taylor
Working with Thomas has been a delight. He is very easy to get on with personally and has been responsible for helping to manage the affiliate relationship where he has kept his finger on the pulse, proactively reporting key competitor changes that affect our business and also delivers tasks and accountabilities on time and to a high quality.
Thomas Delafosse
Thomas does an outstanding job managing the performance of our affiliate channels. His strategic thinking, attention to detail and insightful reports helped us achieve our marketing objectives.
Alex Taylor
Working with Thomas has been a delight. He is very easy to get on with personally and has been responsible for helping to manage the affiliate relationship where he has kept his finger on the pulse, proactively reporting key competitor changes that affect our business and also delivers tasks and accountabilities on time and to a high quality.
Thomas Delafosse
Thomas does an outstanding job managing the performance of our affiliate channels. His strategic thinking, attention to detail and insightful reports helped us achieve our marketing objectives.
Alex Taylor
Working with Thomas has been a delight. He is very easy to get on with personally and has been responsible for helping to manage the affiliate relationship where he has kept his finger on the pulse, proactively reporting key competitor changes that affect our business and also delivers tasks and accountabilities on time and to a high quality.
Thomas Delafosse
Thomas does an outstanding job managing the performance of our affiliate channels. His strategic thinking, attention to detail and insightful reports helped us achieve our marketing objectives.
Credentials
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Amazon Advertising Academy
AmazonAug, 2020- Nov, 2024 -
Python Data Structures
University of MichiganApr, 2020- Nov, 2024 -
Certificate IV in Finance and Mortgage Broking
KaplanJan, 2023- Nov, 2024 -
Facebook Certified Media Planning Professional
FacebookMar, 2021- Nov, 2024 -
Facebook Certified Media Buying Professional
FacebookNov, 2020- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Nov, 2020- Nov, 2024
Experience
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APIL
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Australia
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Investment Management
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1 - 100 Employee
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Marketing & Communications Manager
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Mar 2022 - Present
As the Marketing & Communications Manager for APIL, Thomas is responsible for developing and implementing the company's marketing and communication strategies to help strengthen the company's brand and promote its services. This involves a wide range of activities such as managing the company's website and CRM system, developing marketing collateral, and overseeing the company's advertising campaigns. In addition to his marketing responsibilities, Thomas also works closely with the company's executive team to develop and execute the company's overall strategic plan. He plays a key role in driving growth for the company by identifying and pursuing new business opportunities. With APIL being one of Australia's largest and highly regarded commercial property syndicators, Thomas leverages his extensive marketing and technology experience to deliver innovative solutions that help the company stay ahead of the competition. His expertise in data-driven decision-making and stakeholder management enables him to effectively engage with internal and external stakeholders, build strong relationships, and achieve business goals. Show less
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Bóia
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Australia
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Retail
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Co-Founder
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Jul 2022 - Present
As a co-founder at Boia, Thomas has been instrumental in developing the brand's marketing strategy, leveraging his expertise in digital marketing and e-commerce. His experience in building and executing successful campaigns has helped Boia gain traction in the highly competitive online retail space. In addition, Thomas has played a key role in leveraging technology to drive business growth and enhance the customer experience, including optimizing the website for SEO and implementing marketing automation tools. As a leader and decision-maker, Thomas has been proactive in identifying opportunities for growth, while also ensuring that the business is run efficiently and sustainably. Under his guidance, Boia has established itself as a reputable brand in the industry, known for its high-quality products and exceptional customer service. Show less
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Seven West Media
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Australia
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Broadcast Media Production and Distribution
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700 & Above Employee
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Account Manager
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Nov 2020 - Mar 2022
As an account manager at Seven West Media (SWM), Thomas primarily managed large agency clients, including Bankwest and TABtouch. During his tenure, he was fortunate to be a part of SWM's record-breaking 2020 Tokyo Olympics campaign, which reached 16.6 million Australians in the first week. In his role, Thomas was responsible for growing client spends across an existing portfolio of print and digital assets, while also identifying and developing new business opportunities. He maintained relationships with media agencies, decision-makers, and key influencers, providing high-level customer service throughout. Additionally, Thomas ensured compliance with SWM's core values, while consistently striving to exceed client expectations. • Increased revenue by 62% YoY across their client patch, exceeding targets and contributing to overall company success. • Signed a key annual deal as part of the AFL rights owned by Seven West Media, demonstrating strong negotiation and business development skills. • Prioritized ongoing client engagement and communication, maintaining strong relationships and ensuring Seven West Media was top of mind for clients when it came to their marketing budgeting and planning. Show less
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GroupM
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United States
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Advertising Services
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700 & Above Employee
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Biddable Executive
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Oct 2019 - Nov 2020
As a Biddable Executive at MediaCom, Thomas was responsible for building the foundations for effective KPI hitting SEM and Social campaigns, ensuring best-in-class implementation, optimization, and reporting. Thomas worked on some of the most recognized and iconic brands in the world, including KFC & Cartier, gaining hands-on experience executing search, shopping, and social campaigns with large budgets supported by enterprise martech. Alongside this, Thomas worked with a wider team and was fully immersed in the end-to-end communication planning process for the brands.In this role, Thomas gained valuable experience leading two accounts from planning to execution to reporting, reflecting their strong project management skills. They also developed a deep understanding of data-driven decision making, using insights to optimize campaign performance and ensure KPIs were met. Thomas's contributions helped to ensure that campaigns were delivered to a high standard, reflecting their strong attention to detail and commitment to excellence.Overall, Thomas's time at MediaCom equipped them with a strong skill set and knowledge base, positioning them as a capable and effective marketer. Show less
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Digital Coordinator
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Jun 2018 - Oct 2019
As a Digital Coordinator for Media Lab, Thomas worked across the Westpac Banking Group, Credit Cards & Personal Loans portfolios, with exposure to Display, Social, and Affiliate channels. Thomas played a key role in campaign implementation and optimization to meet quarterly targets across all relevant products, using data-driven insights and a focus on cost per acquisition (CPA) goals. In addition, Thomas ensured meticulous compliance and invoicing to avoid any breaches, reflecting their strong attention to detail.In this role, Thomas also developed an understanding of all aspects of planning, buying and implementation of online media. They assisted Digital Executives and Managers in all aspects of campaign planning and media buying, built relationships with other Media Lab departments and media owners, and loaded media bookings into BMD from approved plans. They were responsible for constructing client reporting documents, such as live reports, delivery reports, and post-campaign data, and developed budget management skills for all executions. Thomas was proficient in the use and understanding of all planning, tracking, and other relevant tools.Ultimately, Thomas's contributions to Media Lab helped to optimize campaign performance and ensure compliance with regulations, contributing to the success of the team. Though Media Lab ceased to exist due to a lost pitch, this experience opened up new opportunities for Thomas within the GroupM ecosystem. Show less
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Education
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2015 - 2018
California State University-Long Beach
Business Economics & Marketing, CBA -
2012 - 2014
The Scots College
High School Certificate
Community
