Tabitha Reyes

Senior Copywriter at SHEGLAM
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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Annie Liu

During her time with us at Quest Exchange, Tabi worked on various marketing and social media projects, as well as administrative work for our F-1 Inbound program. Her creative eye and great writing skills proved to be essential during our summer season, helping us recruit host families and local coordinators with beautiful graphics and smart short student blurbs. She dedicated herself to her work and completed everything enthusiastically and in a timely manner. Not only was she diligent and focused, she was a great addition to our work environment. Tabi is easy to talk to, intelligent, funny, and optimistic! I would definitely recommend Tabi to any position she applies to.

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Experience

    • Cosmetics
    • 1 - 100 Employee
    • Senior Copywriter
      • Aug 2022 - Present

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Marketing Copywriter
      • Sep 2021 - Jun 2022

      - Wrote marketing content across different channels such as email, in-app messages, SMS, site, etc.- Created editorial website content for seasonal promos, holidays, and events to showcase TRR values- Generated evergreen content for on-site promos and category pages - Wrote marketing content across different channels such as email, in-app messages, SMS, site, etc.- Created editorial website content for seasonal promos, holidays, and events to showcase TRR values- Generated evergreen content for on-site promos and category pages

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Marketing Strategist & Copywriter
      • Dec 2020 - Aug 2021

      - Managed all aspects of digital marketing strategy and various tactics, such as email, social, SEO, and web- Lead marketing campaigns from ideation to execution and implementation - Monitored online media campaigns through Google Analytics and other metric analysis platforms- Wrote and edit all written content for email, social, web, and print- Built strong brand awareness and digital presence, including brand positioning - Managed all aspects of digital marketing strategy and various tactics, such as email, social, SEO, and web- Lead marketing campaigns from ideation to execution and implementation - Monitored online media campaigns through Google Analytics and other metric analysis platforms- Wrote and edit all written content for email, social, web, and print- Built strong brand awareness and digital presence, including brand positioning

    • United States
    • Retail Furniture and Home Furnishings
    • 1 - 100 Employee
    • Copy & Content Writer
      • Oct 2019 - May 2020

      - Helped develop brand voice and created evergreen content to use on multiple mediums- Created concepts, formatted layout, and wrote copy for email newsletters and social media posts, using multiple content managing systems - Developed email campaign that generated over $46,000 in 2 days- Named new arrivals and wrote copy for products and web pages, using SEO- Managed and wrote blog posts on company journal - Helped develop brand voice and created evergreen content to use on multiple mediums- Created concepts, formatted layout, and wrote copy for email newsletters and social media posts, using multiple content managing systems - Developed email campaign that generated over $46,000 in 2 days- Named new arrivals and wrote copy for products and web pages, using SEO- Managed and wrote blog posts on company journal

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Senior Product Copywriter
      • Nov 2017 - Oct 2019

      - Produced product descriptions, web copy, titles and priced consigned items- Managed a small team in Los Angeles office, on-boarding and training new hires - Produced product descriptions, web copy, titles and priced consigned items- Managed a small team in Los Angeles office, on-boarding and training new hires

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing and Communications Program Assistant
      • May 2017 - Oct 2017

      - Created promotional and marketing materials for F1 Inbound program for various social media platforms and print ads for local papers- Helped administer student placement and host family matching - Created promotional and marketing materials for F1 Inbound program for various social media platforms and print ads for local papers- Helped administer student placement and host family matching

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student of Color Representative
      • Oct 2016 - May 2017

      - Openly communicated with administration, faculty, and staff on how they can help better serve students of color at USF- Served on Advocacy Committee which focuses on justice work for under-served communities of students at USF through various types of projects including resolutions, demonstrations, and educational events- Was named Senator of the Month for the month of February for ASUSF Resolution 16-17-10 Native Hawaiian and Pacific Islander Inclusivity on Campus - Openly communicated with administration, faculty, and staff on how they can help better serve students of color at USF- Served on Advocacy Committee which focuses on justice work for under-served communities of students at USF through various types of projects including resolutions, demonstrations, and educational events- Was named Senator of the Month for the month of February for ASUSF Resolution 16-17-10 Native Hawaiian and Pacific Islander Inclusivity on Campus

    • Contributing Blogger
      • Sep 2016 - Feb 2017

      - Contributed op ed pieces for FilAm.us about Filipino American experiences and social justice. - Contributed op ed pieces for FilAm.us about Filipino American experiences and social justice.

    • Radio Talk Show Host
      • Feb 2016 - Jan 2017

      - Co-hosted a radio talk show for the University of San Francisco's student run radio, KUSF- Focused on issues concerning race, gender, class, pop culture, and current events - Co-hosted a radio talk show for the University of San Francisco's student run radio, KUSF- Focused on issues concerning race, gender, class, pop culture, and current events

    • Contributing Blogger
      • Jun 2016 - Jul 2016

      - Contributing blogger at HYPHEN Magazine, focusing on Asian American activism and cultural narratives. - Contributing blogger at HYPHEN Magazine, focusing on Asian American activism and cultural narratives.

Education

  • University of San Francisco
    Bachelors, Sociology and Media
    2013 - 2017

Community

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