Tabitha (Fitsy) Polson
Producer at Hutch- Claim this Profile
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English Native or bilingual proficiency
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Bio
Alistair Hope
Fitsy is great. I was fortunate to work closely with Fitsy for a number of years in her role as Brand Manager and from start to finish she was a key member of the leadership team bringing research experience, marketing insight, indie resourcefulness, creativity and positivity to the project. Fitsy is a tenacious, talented and dedicated team member, giving 100% throughout a project’s journey.
Robert Farrell
Fitsy is someone great to work with. Always there to offer help or advice (or a bar of chocolate stashed in a draw) and informs the team of what brand and marketing are doing on the project. Fitsy is someone I worked closely with and is someone I relied on to give honest and truthful feedback. She is a dab hand at presentations, whether it is presenting them, constructing them or both and is thorough, clear and energetic when doing so. I highly recommend Fitsy to be part of any team as she is trustworthy, honest and professional. A co-worker no team could do without!
Alistair Hope
Fitsy is great. I was fortunate to work closely with Fitsy for a number of years in her role as Brand Manager and from start to finish she was a key member of the leadership team bringing research experience, marketing insight, indie resourcefulness, creativity and positivity to the project. Fitsy is a tenacious, talented and dedicated team member, giving 100% throughout a project’s journey.
Robert Farrell
Fitsy is someone great to work with. Always there to offer help or advice (or a bar of chocolate stashed in a draw) and informs the team of what brand and marketing are doing on the project. Fitsy is someone I worked closely with and is someone I relied on to give honest and truthful feedback. She is a dab hand at presentations, whether it is presenting them, constructing them or both and is thorough, clear and energetic when doing so. I highly recommend Fitsy to be part of any team as she is trustworthy, honest and professional. A co-worker no team could do without!
Alistair Hope
Fitsy is great. I was fortunate to work closely with Fitsy for a number of years in her role as Brand Manager and from start to finish she was a key member of the leadership team bringing research experience, marketing insight, indie resourcefulness, creativity and positivity to the project. Fitsy is a tenacious, talented and dedicated team member, giving 100% throughout a project’s journey.
Robert Farrell
Fitsy is someone great to work with. Always there to offer help or advice (or a bar of chocolate stashed in a draw) and informs the team of what brand and marketing are doing on the project. Fitsy is someone I worked closely with and is someone I relied on to give honest and truthful feedback. She is a dab hand at presentations, whether it is presenting them, constructing them or both and is thorough, clear and energetic when doing so. I highly recommend Fitsy to be part of any team as she is trustworthy, honest and professional. A co-worker no team could do without!
Alistair Hope
Fitsy is great. I was fortunate to work closely with Fitsy for a number of years in her role as Brand Manager and from start to finish she was a key member of the leadership team bringing research experience, marketing insight, indie resourcefulness, creativity and positivity to the project. Fitsy is a tenacious, talented and dedicated team member, giving 100% throughout a project’s journey.
Robert Farrell
Fitsy is someone great to work with. Always there to offer help or advice (or a bar of chocolate stashed in a draw) and informs the team of what brand and marketing are doing on the project. Fitsy is someone I worked closely with and is someone I relied on to give honest and truthful feedback. She is a dab hand at presentations, whether it is presenting them, constructing them or both and is thorough, clear and energetic when doing so. I highly recommend Fitsy to be part of any team as she is trustworthy, honest and professional. A co-worker no team could do without!
Experience
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Hutch
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United Kingdom
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Computer Games
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100 - 200 Employee
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Producer
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Nov 2021 - Present
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Creative Assembly
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United Kingdom
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Computer Games
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700 & Above Employee
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Brand Manager
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Sep 2019 - Nov 2021
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Associate Brand Manager
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Mar 2018 - Sep 2019
Game positioning, marketing strategy and budget creation.Asset (logo, trailer, key art, website) creation management: coordination with internal and external groups to ensure assets were created on time and to the brief.Presentaion of business proposals to internal stakeholdersMarket research analysis, both player research and KPI statistic analysis, to help build campaign plans and give game content suggestions
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Polystream (acquired by Mythical Games)
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United Kingdom
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Software Development
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1 - 100 Employee
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Marketing Manager
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Jun 2017 - Nov 2017
Key responsibilities: -Creation and execution of marketing strategy -Planning and running of social communications -Development and coordination of new brand and branding material-Research and testing -Organised and attended company event schedule (e.g. Gamescom 2017) Key responsibilities: -Creation and execution of marketing strategy -Planning and running of social communications -Development and coordination of new brand and branding material-Research and testing -Organised and attended company event schedule (e.g. Gamescom 2017)
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Small Jelly
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Computer Games
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Product / Marketing Manager
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Jan 2017 - Jun 2017
Key responsibilities: -Conducting research and analysis on players-Running community and social media management-Developing the brand strategy for the upcoming game -Researching and reporting on market trends for game design and business strategy-KPI creation and analysis Key responsibilities: -Conducting research and analysis on players-Running community and social media management-Developing the brand strategy for the upcoming game -Researching and reporting on market trends for game design and business strategy-KPI creation and analysis
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Harris Interactive
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United Kingdom
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Market Research
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100 - 200 Employee
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Research Manager
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Apr 2016 - Dec 2016
Key responsibilities: -Writing proposals, surveys and reports-Supervising and coordinating junior staff and technical support members-Liaising with clients and presenting reports Key responsibilities: -Writing proposals, surveys and reports-Supervising and coordinating junior staff and technical support members-Liaising with clients and presenting reports
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The Nursery Research & Planning
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United Kingdom
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Market Research
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1 - 100 Employee
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Senior Research Executive
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Aug 2012 - Dec 2015
Key responsibilities: -Writing surveys, programming them online, conducting the statistical analysis on the data, and then -reporting results-Supervising junior team members and contributing to full life cycle of project delivery-Liaising with clients and presenting analysis and recommendations Key responsibilities: -Writing surveys, programming them online, conducting the statistical analysis on the data, and then -reporting results-Supervising junior team members and contributing to full life cycle of project delivery-Liaising with clients and presenting analysis and recommendations
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Team Lead and Designer
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Apr 2014 - Sep 2014
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University of Otago
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New Zealand
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Higher Education
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700 & Above Employee
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Research Assistant
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Mar 2010 - Jun 2012
Investigating the effectiveness of online media devices for the promotion of video games
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Teaching Assistant
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Mar 2009 - Oct 2011
I have taught on three marketing papers, two at 100 level and one at 300 level. The topics include; marking research and statistics, marketing strategy and consumer behaviour.
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Education
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2010 - 2011
University of Otago
Masters of Business, Marketing Management -
2008 - 2011
University of Otago
BCom, Marketing
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