Tabatha Marshall

Key Account Manager - QSR & ELITE at Frucor Suntory
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NZ

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Credentials

  • How Getting Curious Helps You Achieve Everything
    LinkedIn
    Oct, 2022
    - Sep, 2024

Experience

    • New Zealand
    • Food and Beverage Services
    • 300 - 400 Employee
    • Key Account Manager - QSR & ELITE
      • Aug 2022 - Present

    • Communications & Enablement Manager
      • Jun 2021 - Aug 2022

      Championing, creating, and delivering consumable communication streams and platforms across NZ and AU's Commercial Teams. Exciting and delighting our online customers with continual updates, product opportunities, and seamless order to delivery process. Responsible for seamless change management practices across key sales operations and work streams, whilst partnering with internal key stakeholders to ensure the ongoing optimization and relentless focus on field execution.

    • Sales Performance Manager
      • Sep 2019 - Jun 2021

      Leading a team of sales analysts this role is responsible for delivering across Australia and New Zealand consistent sales reporting, communications, and actionable insights to drive field executional excellence and accountability.

    • National Optimisation Manager - Field
      • Jun 2018 - Sep 2019

      Coordination, communication and execution of the National Sales plan.* Conversion of top line strategy into Field execution* Continuous improvement and optimisation of current sales processes * Creation and Implementation of automated sales reporting* Sales analysis* Monthly operational updates to key stakeholders*Field Sales Execution specialist* Field training

    • Optimisation Manager - Grocery Channel
      • May 2017 - Jun 2018

      Continuous Improvement and Optimisation of Sales Operations within the Grocery channel.* Test and Trial of new initiatives and concepts - seek and define opportunities * Project management * Brand enhancement* Coaching and Development* Gap analysis and sales strategy development

    • Territory Manager
      • Oct 2013 - May 2017

      My success in 2016 was highlighted by gaining a sought after limited spot into Frucors "high flyers reward and recognition scheme" as well as winning Grocery rep of the year for 2016. Skills to success:* Negotiation - including contract negotiation * Commercial conduct * Category captain* People management - managing 4 TM's with daily sales functions - including 2 full time and 7 part time merchandisers.* Trade spend and display frequency management* Ranging and NPD execution* Share growth * Pricing integrity* Merchandising standards* Business reviews* Project management* Infield coaching* Aztec data analysis

    • Food and Beverage Services
    • 200 - 300 Employee
    • Territory Sales Manager
      • Jun 2011 - Oct 2013

      Manage and develop the Coromandel Territory by driving brand initiatives, awareness, and creating memorable occasions and rituals, through positive and effect business development. Transferable Skills: * Drive Gross profit and volume * Engage innovative ideas – adapt other successful campaigns * Outline gaps – skus and brands * RRP management – manage promotional price points vs. EDLP’s * Create on-premise occasions – driving brands relative to region and demographic * Project management – drive specific brands during key trade periods * Manage merchandisers – budget and time management * Grow share through brand awareness, price points, merchandising and brand flanking * Sell in, execution, and compliance of trade terms and contractual Agreements * Tap acquisition – driving growth through brand initiatives, support and customer service * Customer service and support

    • Owner and Marketing manager
      • Sep 2009 - Aug 2013

      I am responsible for all marketing, internal and external communications, and administration for the business. Key skills: * Google Adwords * Google Analytics * Social Media marketing * Development and maintenance of website * Marketing * Brand development * Financials - Invoicing, reconciliation, GST, Xero I am responsible for all marketing, internal and external communications, and administration for the business. Key skills: * Google Adwords * Google Analytics * Social Media marketing * Development and maintenance of website * Marketing * Brand development * Financials - Invoicing, reconciliation, GST, Xero

    • Area Sales Executive
      • Aug 2010 - Jun 2011

      Team coaching and development, Contract negotiation, and project management.I was promoted to this role after successfully managing the Coromandel territory. My execution standards, customer service skills, and organisational knowledge of the company were skills which I passed down through coaching. This role was highly enjoyable and the seniority of this position enabled me to successfully manage the team when the current manager was on leave.Key skills:* Coach and develop 5 Territory Managers* Contract negotiation, compliance, and renewal* Indirectly manage Coromandel Rep and Territory* Strategic Management – branding, store execution, market presence and awareness * Project Management – Parachute 2011, Hamilton 400 V8 Supercars* Generate Capex Requests – maximizing on ROI and maintaining financial parameters* Identify and attain new business* Achieve and exceed Quarterly budgets, KPI’s and tactical incentives

    • Direct Sales Representative
      • Apr 2009 - Aug 2010

      Key Skills * 4 years Territory management - 1 year previous same role* Exceed quarterly budgets and cycle drivers* Team of the year – 2 years running* Key Account management* Create and implement relays to improve brand awareness and market share* Negotiate exclusive supply agreements* Identify and attain new business* Develop customer relations* Planning and time management

    • Australia
    • Mining
    • Administration Assistant
      • Jul 2007 - Mar 2008

      * Coordinate safety inductions * Daily administration * Implement workshops and training modules – updating skills * Wordpress - Intranet maintenance * Coordinate safety inductions * Daily administration * Implement workshops and training modules – updating skills * Wordpress - Intranet maintenance

    • Direct Sales Representative
      • Mar 2007 - Mar 2008

      Territory management and business development. Key skills: * 2 years FMCG Territory management * Exceed quarterly budgets and cycle drivers * Team of the year – 2 years running * Key Account management * Create and implement relays to improve brand awareness and market share * Negotiate exclusive supply agreements * Identify and attain new business * Develop customer relations * Planning and time management Territory management and business development. Key skills: * 2 years FMCG Territory management * Exceed quarterly budgets and cycle drivers * Team of the year – 2 years running * Key Account management * Create and implement relays to improve brand awareness and market share * Negotiate exclusive supply agreements * Identify and attain new business * Develop customer relations * Planning and time management

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Field Consultant
      • May 2006 - May 2007

      Provide support and assistance to existing franchisees, and set up and train new franchisees with Subway systems. Key skills: * Consultant to 32 Franchisees * Maintain brand consistency and retailer behavior within Subway and Doctors I.N.C. * Manage and assist with compliancy issues * Business development * Discuss opportunities for expenditure reductions * Outline abnormalities inconsistent to other outlets * Promote and drive success stories * Coordinate store openings * Mandatory store compliance's * Manage franchisee and customer complaints

    • New Zealand
    • Retail
    • 1 - 100 Employee
    • Business Development Representative
      • Apr 2004 - May 2006

      Business development representative key skills: * Manage client base of 200 * Ranked 1st in NZ for performance and standards * Exceed sales targets with a proven track record * Manage key accounts * Increased market share via practical merchandising and chiller placement * New business acquisition Business development representative key skills: * Manage client base of 200 * Ranked 1st in NZ for performance and standards * Exceed sales targets with a proven track record * Manage key accounts * Increased market share via practical merchandising and chiller placement * New business acquisition

Education

  • University of Waikato
    Bachelor of Social Science (BSocSc), History
    2001 - 2004
  • Taupo Nui a Tia College
    1996 - 2000

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