Layton Markwood

Executive Director, Tickets at Richmond Kickers Soccer Club
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Contact Information
us****@****om
(386) 825-5501
Location
Richmond, Virginia, United States, US

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Executive Director, Tickets
      • Jan 2022 - Present

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Group Sales Coordinator
      • Oct 2019 - Jan 2022

    • Ticket Sales Executive
      • Oct 2017 - Oct 2019

    • Box Office/Sales Trainee
      • Feb 2017 - Sep 2017

      Created, developed, and implemented a season ticket-holder, sponsor, and suite-holder Loyalty Program. Constructed an algorithm to automatically track and reward points to program members via Ticketmaster Archtics and Account Manager.Responsible for the scheduling, training, and co-management of over 30 game day staff members over the duration of the 2017 season.Gained cold-call experience in group and season ticket sales, which helped to generate over $20,000 in sales and partnerships for the 2017 season on a part-time basis.Responsible for the sales and game day logistics for First Responders Night, including increasing sales by over 20% from the previous year.Maintained regular communication with season ticket-holders to focus on retention.Built event and price code information using Ticketmaster Architcs and EMT.Assisted in pricing strategy and ticket package modifications for the 2018 season. Focused on season ticket renewal orders leading up to the 2017 season.Constructed all season ticket packets for aesthetic appeal to be ready for pickup.Spent a duration of the season as the video co-star for the homestand highlight digital media campaign.

    • United States
    • Spectator Sports
    • 100 - 200 Employee
    • Event Logistics Intern
      • Sep 2016 - Dec 2016

      Lead a multi-faceted event project and coordinated with every department in the organization. Coordinated Opening Ceremonies for Bad Boy Off Road World of Outlaws Word Finals 2016.Liaised between the speedway and Bank of America for the Military Convoy at the Bank of America 500.Conducted interviews with potential guest services hires.Fulfilled purchase orders and completed invoices.Uploaded new hire and payroll information into our staffing system.Assisted with event setup and teardown logistics.Participated in grassroots marketing at other speedways and in the local area.

    • Venue Operations Intern
      • Jan 2016 - May 2016

      Worked as a lead in the creation, logistics, and implementation of a live-event project at the venue.Compiled research for niche markets, indirect and direct competition, and potential marketing segments.Worked as a liaison between the Venue and Tour/Bands to ensure precision in day-of-show operations.Coordinated hospitality for the Tour/Band during their stay at the venue.Sold tickets and provided and enhanced customer service at the box office. Worked as a lead in the creation, logistics, and implementation of a live-event project at the venue.Compiled research for niche markets, indirect and direct competition, and potential marketing segments.Worked as a liaison between the Venue and Tour/Bands to ensure precision in day-of-show operations.Coordinated hospitality for the Tour/Band during their stay at the venue.Sold tickets and provided and enhanced customer service at the box office.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Box Office Intern
      • May 2014 - Aug 2014

      Learned how a box office operates.Learned day-to-day management of the box office.Sold tickets at the venue and over-the-phone.Learned front and back-end of Ticketmaster system, including event building.Provided and enhanced customer service on a daily basis.Handled and reconciled cash flows.Coordinated with Sales and Marketing departments. Learned how a box office operates.Learned day-to-day management of the box office.Sold tickets at the venue and over-the-phone.Learned front and back-end of Ticketmaster system, including event building.Provided and enhanced customer service on a daily basis.Handled and reconciled cash flows.Coordinated with Sales and Marketing departments.

    • United States
    • Spectator Sports
    • 400 - 500 Employee
    • Event Staff Team Member
      • Jul 2013 - Aug 2013

      Provided excellent face-to-face customer service.Coordinated with security to ensure customer safety.Assisted with event day operations at the venue. Provided excellent face-to-face customer service.Coordinated with security to ensure customer safety.Assisted with event day operations at the venue.

Education

  • University of South Carolina-Columbia
    Bachelor of Science (B.S.), Sport and Entertainment Management
    2012 - 2016
  • Atholton High School
    High School
    2008 - 2012

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