Paid Social Specialist

• Feb 2021 - Present

• Manage all paid social media advertising for 20 college campuses. • Created and launched the college’s first TikTok Advertising account. • Manage creative assets for numerous paid advertising platforms. • Edit and animate B-roll footage for TikTok and Instagram Reels advertisements. • Track and report daily financial spend and performance of paid social and paid search advertising campaigns. • Perform competitor analyses to identify our marketing strengths, weaknesses, and areas of opportunity. • Coordinate video calls between the college and representatives from advertising platforms. Show less

Podcast Producer/Marketing Specialist

• Jun 2018 - Feb 2023

Produced and Edited “Smart Marketing for Small Nonprofits” podcast Edited and animated videos for “Develop Donors Digitally” and “Mission Marketing School” Researched software and business equipment to improve product quality Researched and initiated placement of the team product on various media platforms Researched for Clients and Client meetings, including contacting radio stations and other mediums for advertising quotes Demonstrated the ability to work remote and consistently meet strict deadlines Implemented new marketing strategies to increase listenership o Conducted discovery session with client to determine direction and vision Listenership Increased by 976% from September 2018 to March 2020 Show less

Facebook Account Representative

• Nov 2020 - Feb 2021

• Provide consultations and implement new strategies with advertisers on Facebook Ads Manager • Help advertisers utilize best practices, optimization, targeting, reporting, and new features • Troubleshoot client’s technical issues and ad disapproval/policy violations • Provide consultations and implement new strategies with advertisers on Facebook Ads Manager • Help advertisers utilize best practices, optimization, targeting, reporting, and new features • Troubleshoot client’s technical issues and ad disapproval/policy violations

Marketing Specialist

• Feb 2018 - Jun 2020

Provided information on current and previous events to the students at Northern Arizona University Updated and audited NAU Campus Dining websiteso Demonstrated quality use of Search Engine Optimization (SEO)Wrote mass communication emails, as well as emails sent to business partnersManaged social media platforms and responded to customer questions sent via social mediao Increased Instagram followers by over 40%Assisted in bringing the Starship Delivery Robots to Northern Arizona Universityo Member of the team that provided the first announcement and advertisements of the new Starship Robots.Provided photography of Campus Dining Events for future advertisements and social media postsDemonstrated knowledge of PR practices to support the organization and mitigate riskAssisted in brand developmentUsed Excel to track all emails between NAU Campus dining and its customersMaintained semesterly sales records of 29 Campus Dining retail and restaurant locationso Used to determine profitability and long-term viability of each location Show less

Caterer

• Feb 2017 - Jan 2018