Experience

Manz

• Portugal
• Health, Wellness & Fitness
• 1 - 100 Employee

• Strategic and Operational Director MANZ Formação

  • Sep 2022 - Present

  Responsible for the strategic and operational definition of the Fitness training area at MANZ, working with the marketing and commercial areas. Responsible for the strategic and operational definition of the Fitness training area at MANZ, working with the marketing and commercial areas.



Escola Secundária de Pedro Nunes

• Portugal
• Primary and Secondary Education
• 1 - 100 Employee

• Maths Teacher & Class Diretor

  • Oct 2021 - Aug 2022

  Responsible for teaching Mathematics to 4 classes of the 7 and 8th grade. Class management functions for a 7th grade class. Responsible for teaching Mathematics to 4 classes of the 7 and 8th grade. Class management functions for a 7th grade class.



MADPIZZA

• Portugal
• Restaurants
• 1 - 100 Employee

• Marketing Manager

  • Dec 2018 - Jun 2020

  •Responsible for MADPIZZA and BALA brand marketing strategy. •Production of promotional content and marketing materials in all restaurants as well as brand activation and events. •Responsible for restaurant renovation images as well as launching new ones. •Development of partnerships and actions in order to maximize sales. •Definition of experimental marketing actions as well as carrying out loyalty campaigns in all channels including the loyalty card •Responsible for MADPIZZA website renewal as well as content updates. • Contact with communication agencies, social networks, designers and media. Show less



Message in a Bottle

• France
• Beverage Manufacturing

• Digital Marketing Manager

  • Aug 2018 - Nov 2018

  . Management of the social networking team, as well as account manager of all customers. . Responsible for social networks strategy (Facebook, Instagram, Google Business, Tripadvisor) of 18 accounts mostly in the tourism sector: hotels and restaurants. Main clients: Hotel Cascais Miragem, Corpo Santo Hotel, Artista Hotel, Herdade do Touril, Quinta das Lágrimas, Casas da Villa , Eleven, O Ato, Geographia, Afuri, Loggia, Cabeça deToiro, Diageo Reserve, Joma, Experimenta Extremadura . . Responsible for CRM, monthly analysis of key indicators, sending newsletters as well as reports to the clients, proposals and implementation of facebook ads campaigns. Show less



Laboratório do Saber

• Portugal
• Retail

• Marketing Manager

  • Nov 2017 - Jul 2018

  •Responsible for brand marketing strategy. •Development of partnerships and actions in order to maximize sales. •Definition of experimental marketing actions. •Organization of didactic events and workshops. •Responsible for the analysis of data using Google Analytics. •Carrying out segmentation and loyalty campaigns in all channels including store, social networks (facebook ads/ facebook marketing), direct marketing (newsletters, flyers) and schools network. •Responsible for brand marketing strategy. •Development of partnerships and actions in order to maximize sales. •Definition of experimental marketing actions. •Organization of didactic events and workshops. •Responsible for the analysis of data using Google Analytics. •Carrying out segmentation and loyalty campaigns in all channels including store, social networks (facebook ads/ facebook marketing), direct marketing (newsletters, flyers) and schools network.



Sonae IM (Investment Management)

• Portugal
• IT Services and IT Consulting
• 1 - 100 Employee

• Project Manager Officer and Account Manager

  • Sep 2016 - Jun 2017

  Bright Pixel Bright Pixel, also known as BRPX, is a group of experienced builders, creative thinkers, and investors with many years of experience, who got together due to multiple crazy coincidences and whose shared goal is to transform two key things: the way companies address innovation and how new ventures are put together. BRPX lifecycle is divided into three phases: Labs, Incubation and New Ventures. Main functions: • Manage and organize technological projects of the labs methodology with Sonae companies (Continente, Nos, Público, Worten). Worten example: Internal tool for forecasting gadgets and appliances trends. • Manage digital marketing actions, such as e-mail marketing and and facebook posts. • Advise on a consulting perspective how to optimize brpx.com website using SEM techniques such as SEO and Google Adwords. • Be the interface beteen the technical teams and the client. • Support the network management of partners from incubation program to startups. Show less



Sonaecom

• Portugal
• Telecommunications
• 100 - 200 Employee

• Marketing Digital Manager -Subscriptions and Costumer Service

  • Sep 2013 - 2016

  PÚBLICO Comunicação Social, SAMain functions:• Manage the new digital business area with the goal of turnover of 1000k €.• Idealization and implementation of the marketing plan with the objective of segmentation, loyalty and customer recovery , that includes PÚBLICO loyalty card.• Marketing campain analysis with the use of Google Analytcis.• Idealization of email marketing actions as well as corporate actions.• Be the interface with creative agency as well as media agency.• Responsible for analyzing data related to readers registered in several devices: desktop, tablet and mobile.• Manage the online store, customer service center and paper subscriptions. Show less

• Marketing Manager

  • Mar 2003 - Sep 2013

  PÚBLICO Comunicação Social, SAMain functions:• Manage the marketing plan and the business area team, of products that are sold with the newspaper.Collection examples: SerieY, Taschen, Tintim, Fado, Asterix, Lucky Luck,Pantera Cor de Rosa, Madmen, HeroisMarvel, Uma Família Muito Moderna.• Negotiation and maintenance of the supplier portfolio.• Be the interface with creative agency as well as media agency• Define and implement the plans that allow Público to reinforce itself as a reference newspaper, opinion leader, as well as to approach readers.• Manage Público’sphysical and online stores.• Responsible for the launch campaign of the free weekly – SEXTA• Responsible for managing the conferences cycle held throughout the country.• Responsible for the rebranding of Radio Nova.• General Coordination of Miau.pt (between 2011 and 2013): Coordinate the site team through the realization of partnerships, innovative projects and communication campaigns. Implementation of the concept of stores. Show less

• Brand Manager

  • 1999 - 2003

  PÚBLICO Comunicação Social, SA Main Function: • Implement projects that contribute to the reinforcement and development of the brand according to the marketing plan. • Organization of the 10th anniversary of Público (conference with the presence of Mikael Gorbachev and a event at the Convento do Beato) • Distribution manager and market researcher, between Apr/98 to Nov 99. PÚBLICO Comunicação Social, SA Main Function: • Implement projects that contribute to the reinforcement and development of the brand according to the marketing plan. • Organization of the 10th anniversary of Público (conference with the presence of Mikael Gorbachev and a event at the Convento do Beato) • Distribution manager and market researcher, between Apr/98 to Nov 99.



GiPA

• France
• Market Research
• 1 - 100 Employee

• Market Research Technique

  • Oct 1997 - Apr 1998

  IF 4 • Develop and monitor several studies in the automotive area. IF 4 • Develop and monitor several studies in the automotive area.



Companhia de Seguros Império

• Hospitals and Health Care

• Professional Internship - Technical Direction Life

  • Feb 1996 - Sep 1997

  • Functions of acting and development of financial products. • Functions of acting and development of financial products.