Experience

Go Türkiye

• Travel Arrangements
• 1 - 100 Employee

• SENIOR CREATIVE STRATEGIST

  • Aug 2023 - Present

  ▪ Responsible for the result of the creative strategy of the GOTurkiye project, whether brand, communication or creative. ▪ Develop creative briefs for all projects to deliver the result, whether strategy, content production, advertising or media formats. ▪ Support and develop the self-service advertising base in the area of online and digital advertising. ▪ Provide customized solutions to ensure customer satisfaction and improve their overall experience. ▪ Ability to translate your research and ideas into concepts, creative platforms, 360 campaigns and varied executions depending on the brief. ▪ Work collaboratively with creative and production teams, whether art directors, graphic designers. Show less



Jetour

• Angola
• Automotive
• 1 - 100 Employee

• MARKETING MANAGER

  • Jan 2022 - May 2023

  ▪ Collaborate in the definition, implementation and evaluation of the annual Marketing Plan by brand and sales channel. ▪ Develop the brand visibility strategy for customers, namely POS materials, monitoring their production and implementation ▪ Develop, implement and evaluate sell in and sell out actions – ROI ▪ Develop 5P's strategy for the market and propose priorities (PicoS) ▪ Lead the implementation of defined priorities with the commercial team to measure the performance of results via Scorecards/KPI ▪ Competitor analysis and implement a best practices identification model that can be leveraged internally ▪ Updating price lists, technical data sheets, catalogues and presentations for NPD release ▪ Participate in support activities for holding events such as sector fairs and other corporate events ▪ Responsibility for online activities and digital communication of brands ▪ Management of The merchandising team ▪ Weekly monitoring of the price mall ▪ Management of training content in the Commercial and Marketing areas ▪ Organize and conduct business development meetings with potential partners operating in the respective B2B market vertical ▪ Promote the Company's products/services under all relevant brands at events and fairs; ▪ Make external sales to acquire new leads ▪ Actively follow up on leads to convert them into sales as per company-defined pricing guidelines ▪ Engage in commercial and contractual negotiations with partners Show less



Paldata

• Portugal
• IT Services and IT Consulting
• 1 - 100 Employee

• MARKETING MANAGER

  • Nov 2018 - Dec 2021

  ▪ Strategic and tactical planning to achieve the goals set by the company. ▪ Identification of key points to be improved and optimized. ▪ Identify, define and prioritize actions that lead to accelerated growth. ▪ Participate in defining positioning, identifying the target audience and developing the marketing plan for various channel segments. ▪ Lead the execution of marketing activities, supporting the rest of the team. ▪ Manage the annual marketing budget. ▪ Analyse consumer trends, the market and best marketing practices to build successful strategies. ▪ Development of market entry campaigns and strategies, with proposals and tactical recommendations. ▪ Develop creative briefings suited to communication objectives and oriented to internal and external customers, focusing on Marketing ▪ Conceptualize and execute multichannel campaigns aimed at the entire life cycle of current and potential customers, ensuring the alignment of communications and messages across all channels. ▪ Elaboration of agendas. ▪ Promote involvement of senior-level suppliers and facilitate regular business reviews. ▪ Boost the communication of the company ▪ Region-wide strategy to also support low-performing countries, through leading improvement plans and providing guidance. ▪ Create and implement business development programs to expand partner growth. ▪ Referenced forecasts and pipelines focusing on key business and communications. ▪ Navigated internal processes, fostering collaboration across multiple departments to help drive the business forward. ▪ Enabled teams to improve market share and portfolio share. ▪ Conducted contractual negotiations. Show less



Konzept Automobile

• Portugal
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• MARKETING COMMUNICATION MANAGER

  • Jan 2016 - Nov 2018

  ▪ Develop and execute marketing communication projects and campaigns ▪ Collaborate in the definition and operationalization of the marketing policies to be implemented, namely in terms of launching new products, promotional activities and commercial dynamics. ▪ Analyse market trends, competition, as well as the results of activities carried out. ▪ Propose new products to be launched in the domestic market and focus on products already sold. ▪ Monitor and intervene in the internal and external communication of the respective business area. ▪ Support the sales network, stores and digital marketing. ▪ Coordinate activities with other areas of the company. ▪ Manage events and sponsorships ▪ Participate in strategic decision-making from definition, management, implementation and operationalization of the annual marketing plan. ▪ Development of trade promotion tools, coordinating their design, implementation, monitoring and dissemination. ▪ Management and development of the business' presence on digital channels, as well as the positioning of associated brands. ▪ Organization of internal events. ▪ Management, monitoring and development of partnerships. ▪ Communication with print and digital press. ▪ Develop creative briefings suited to communication objectives and oriented to internal and external customers, focusing on Digital Marketing. ▪ Conceptualize and execute multichannel campaigns aimed at the entire life cycle of current and potential customers, ensuring the alignment of communications and messages across all channels. ▪ Analyse the market and new trends ▪ Map our customers’ purchasing journeys and consumption map, identifying touchpoints and points for improvement Show less



Arizona Filmes

• Lisboa, Portugal

• MARKETING COMMUNICATION MANAGER

  • Jan 2013 - Dec 2015

  ▪ Develop and execute marketing communication projects and campaigns for categories of products under your responsibility to acquire and retain ▪ Customers and strengthen the brand, coordinating internal and external agents for this purpose. ▪ Develop institutional, thematic, promotional, launch or other communication campaigns. ▪ Ensure that all creative executions are consistent with the category objectives, with the Marketing plan, with the image and positioning of Pingo Doce Ikea, MEO, Fidelidade, Credibom, Cetelem, NOS, KIA, Lidl, Nissan, Sport Lisboa e Benfica, Solinca, Garnier, Salsa Jeans, Pantene, Cien, Decathlon and Kipsta Futsa. ▪ Coordinate communication projects/campaigns from a 360º perspective, with responsibility for implementation in the various “offline” channels (Lija, mass-media, activation, etc.) and online in collaboration with the digital marketing team, ensuring cross-platform communication coherence. ▪ Ensure excellence in the implementation of communication projects in the Store, in close cooperation with Operations, Operational Marketing and Internal Communication. ▪ Collaborate closely with Digital Marketing to maximize the potential of communication projects from a “digital first” perspective ▪ Coordinate the graphic, photographic and audiovisual production process of communication pieces. ▪ Monitor the production and execution of activation actions such as sponsorship events. ▪ Control project data and results: control timing and budget management, evaluate impact, performance and results (ROI) and present recommendations. ▪ Develop strong relationships with other areas of the Marketing Department, as well as cross-functional partners to identify opportunities and develop improvements in project execution processes. ▪ Coordinate external stakeholders for the development of marketing and communication projects such as creative and media agencies, in order to obtain the best results according to the level of service required. Show less



GRUPO CHIADO

• Lisboa, Portugal

• MARKETING OPERATIONS MANAGER

  • Jan 2011 - Dec 2013

  ▪ Analyse the company and the market to define a strategic digital marketing plan to help companies maximize their online visibility and thus achieve specific objectives. ▪ Optimization of the brand's online platforms to facilitate research and access through search engines such as Google. ▪ Marketing initiatives within the scope of content to generate traffic, involving the organic aspect through SEO or sponsored links. ▪ Marketing initiatives within the scope of content, to generate traffic, engagement, leads, sales and customer loyalty. ▪ Analyse, review, recommend and implement strategic and tactical changes that increasingly increase business profitability. ▪ Manage the company's marketing strategy, developing brand knowledge and reputation ▪ Map our customers' purchasing journeys and consumption map, identifying touchpoints and points for improvement. ▪ Develop and execute a comprehensive sales strategy to identify and target potential business customers in the region. ▪ Proactively seek new business opportunities and lead the entire sales cycle, from initial prospecting to closing deals. ▪ Analyse industry trends, competitors and possible market changes to position the company as a market leader. ▪ Collaborate closely with our marketing and operations teams to align sales efforts with overall company goals. ▪ Provide regular reports and updates on sales activities, status and key performance indicators. ▪ Attend relevant industry events, conferences and trade shows to expand your professional network and represent the company in the localization community. Show less



ILLUSION – CASA DE POS-PRODUCAO

• Lisboa, Portugal

• CREATIVE DIRECTOR

  • Jan 2009 - Jan 2011

  ▪ Responsible for developing and implementing new projects ▪ Management of the creative process – management of a team of creative routines ▪ Responsible for being the bridge between product and communication design ▪ Responsible for developing partnerships with potential partners ▪ Analysis and interpretation of the film script, adapting it to filmmaking ▪ Supervise the entire creative process and provide feedback on script development ▪ Supervision of pre-production and production preparations. ▪ Choice of locations, sets, costumes, scenography and equipment. ▪ Direct and supervise the editing, dubbing, creation of the musical and soundtrack – or soundtrack. ▪ Responsible for creating and editing video content for various purposes ▪ Record footage and audio with the internal team using the camera. ▪ Edit raw footage and audio into a finished video product ▪ Collaborate with other creative professionals, such as writers, directors and producers, to develop and execute a creative vision incorporating feedback from clients and stakeholders to ensure the final product meets their needs and expectations. ▪ Selection and integration of music, sound effects and other audio elements in the video. ▪ Create and add visual effects and animations to enhance video content. ▪ Ensure the final product is consistent with the organization's brand and message. ▪ Deliver the final product in multiple formats for online, social media or event-based digital display such as walls and LED screens. Show less