Szu Woei Chang
Assistant Product Management Manager at Vinda Group SEA- Claim this Profile
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English -
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Bahasa Malaysia -
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Bio
Experience
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Vinda SEA
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Malaysia
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Manufacturing
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200 - 300 Employee
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Assistant Product Management Manager
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Jan 2023 - Present
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Senior Product Management Executive
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Jan 2021 - Dec 2022
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Product Management Executive
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Sep 2019 - Dec 2020
• Assist in day-to-day activities on project management for Feminine Care & Baby Care category.• Work closely with internal cross functions and external agencies, and ensure designated projects are follow up and done according to stipulated timeline.• Support and follow up closely with creative agencies on packaging design as well as all artwork proofreading.• Participate in agencies meetings, project stakeholder meetings and other ad-hoc meetings as and when required and work closely with Product Management Manager to follow up on projects.• Project briefings to Product Supply team to meet projects deliverable timeline and present commercial roll out deck to Commercial Marketing team.• Assist in delivering competitive analysis in terms of competitors packaging claims, pricing and pack count strategy.• Oversee & approve overall packaging visual at suppliers’ site during 1st mass production.• Perform all other ad hoc tasks that are assigned from time to time. Show less
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Product Specialist
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May 2018 - Aug 2019
• Understand and specify customer and market requirements to support the development of new products or the improvement of existing products • Define product and market strategies, ensuring that products are appropriately positioned in accordance to market opportunities, product USP’s and competition • Manage product portfolio in all stages of product life cycle and make recommendations to optimise product placement and performance • Work closely together with content marketer, and marketing team to ensure they have all information they need to launch, sell and support existing products and products positioning successfully • Monitor and analyse buying trend, business and marketing opportunities, consumers behaviour, market evolution/trends and competition in order to gather information on improving brands’ market penetration • Evaluate and choose suppliers by examining quality of product, pricing, and delivery time that best fit the company needs. • Provide support for customer service. • Identify potential market and consumers • Maintain strong working relationships with existing distributors • Gather and share relevant information that can be used to identify key opportunities for growth and competitiveness in each respective market • Oversee movement of goods from factory to point of sale with preparation of relevant documents needed Show less
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Trinity Wizards
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Malaysia
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Information Technology & Services
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1 - 100 Employee
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Product Development and Management Executive
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Oct 2017 - Apr 2018
• Work alongside the Product Development and Management team to lead the product roadmap and visioning process for mobile innovation. • Work with design, engineering and external vendors to conceptualise, scope, build and ship new features. • Develop, test and report on progress to stakeholders. • Collaborate with key external partners and internal teams. • Collect and analyse user data to uncover trends and derive insights. • Ensure delivery of well-crafted products at a timely pace. • Identify areas for growth and improvement, drive adoption. Show less
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SCA - Hygiene and Forest Products Company
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Sweden
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Manufacturing
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700 & Above Employee
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Product Management Executive
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Nov 2015 - Sep 2017
• Assist in day-to-day activities on project management for Baby category (Nov’15 –Sept'17). New category management for Feminine Products (Apr’17 – Sept'17). • Work closely with internal cross functions and external agencies, and ensure designated projects are follow up and done according to stipulated timeline. • Support and follow up closely with creative agencies on packaging design. • Craft compelling claims on pack. • Participate in agencies meetings, project stakeholder meetings and other ad-hoc meetings as and when required and work closely with Product Management Assistant Manager to follow up on projects. • Assist in development of the Commercial roll out deck to meet the projects deliverable on time. • Assist in delivering competitive analysis in terms of competitors packaging claims. • Oversee & approve overall packaging visual at suppliers’ site during 1st mass production. • Perform all other ad hoc tasks that are assigned from time to time. Show less
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Novartis
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Switzerland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Internship Trainee
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Jun 2014 - Sep 2014
• Co-organizing and assist for state-wide events • Assist in tele-marketing campaign • Assisting in preparation of administrative documents • Liaising with associates to book travel and accommodation • Managing and maintaining the filing and storage of documents • Provide support for the marketing executives in operational tasks • Undertaking any ad-hoc tasks or duties as may be reasonably required • Co-organizing and assist for state-wide events • Assist in tele-marketing campaign • Assisting in preparation of administrative documents • Liaising with associates to book travel and accommodation • Managing and maintaining the filing and storage of documents • Provide support for the marketing executives in operational tasks • Undertaking any ad-hoc tasks or duties as may be reasonably required
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Education
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Keele University
Bachelor's Degree, Marketing and Management -
Kolej KDU
Foundation degree, Business/Commerce, General