Szilárd Szabó 🎧🎥💻 💡
Senior Product Marketing Manager (contract) at Rovio Entertainment Corporation- Claim this Profile
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English Full professional proficiency
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French Elementary proficiency
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Hungarian Native or bilingual proficiency
Topline Score
Bio
Dany Leanza
I have been enjoying working with Szilárd a lot. While being very professional and brings to every meeting a really positive attitude and fantastic ideas. As a Game Designer I have found myself brainstorming a lot with Szilárd and I can say that every time we both left the white board inspired and with the feeling of having achieved something great. Hard skills, soft skills and a pleasant person to speak with, what more can you ask for? :)
Dany Leanza
I have been enjoying working with Szilárd a lot. While being very professional and brings to every meeting a really positive attitude and fantastic ideas. As a Game Designer I have found myself brainstorming a lot with Szilárd and I can say that every time we both left the white board inspired and with the feeling of having achieved something great. Hard skills, soft skills and a pleasant person to speak with, what more can you ask for? :)
Dany Leanza
I have been enjoying working with Szilárd a lot. While being very professional and brings to every meeting a really positive attitude and fantastic ideas. As a Game Designer I have found myself brainstorming a lot with Szilárd and I can say that every time we both left the white board inspired and with the feeling of having achieved something great. Hard skills, soft skills and a pleasant person to speak with, what more can you ask for? :)
Dany Leanza
I have been enjoying working with Szilárd a lot. While being very professional and brings to every meeting a really positive attitude and fantastic ideas. As a Game Designer I have found myself brainstorming a lot with Szilárd and I can say that every time we both left the white board inspired and with the feeling of having achieved something great. Hard skills, soft skills and a pleasant person to speak with, what more can you ask for? :)
Credentials
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LCCI Business English Intermediate
LCCI International Qualifications
Experience
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Rovio Entertainment Corporation
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Finland
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Computer Games
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400 - 500 Employee
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Senior Product Marketing Manager (contract)
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Jun 2021 - Present
Working as an independent contractor under my own company to fulfill product marketing related duties for Rovio Entertainment Corporation: - Identifying and sizing market opportunities - Profiling target audiences - Identifying growth levers, assessing and optimizing marketability - Development and ownership of a brand positioning and packaging for assigned titles - Definition of Marketing Strategy, and elaboration and execution of the Go-to-Market plan for all stages of game life - Target setting Product performance optimization: - Top: UA creative, Influencer, PR, TVC, Radio, Innovative Channels - Mid: ASO (Naming), Community, Social Media Marketing, Partner marketing, Campaigns, Seasonality, Partnerships - Low: FTUE, Events, Offers, Features - Marketing asset pack delivery and coordination Show less
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Avalanche Studios Group
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Sweden
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Computer Games
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400 - 500 Employee
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Product Marketing Manager
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Nov 2020 - Jun 2021
- Responsible for leading overall product and campaign marketing strategies, tactical planning, execution, optimization, and measurement across assigned titles, both pre and post launch - Partner closely with cross functional teams and internal teams, including the development team, to define and drive marketing efforts - Serve as product marketing expert with in-depth knowledge of Expansive World's games - Create and present marketing plans to development teams and management - Identify online marketing trends and key opportunities for innovation - Understand the audience, analyze customer patterns and share insights with internal teams about what drives and motivates our players - Continuously work on optimizing conversion activities to drive customer KPIs - Lead development of brand strategy, create content calendar and own style guides for assigned titles - Drive creation of assets for all planned activations and campaigns - Validate and approve external and internal assets before deployment Show less
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Gameloft
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France
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Computer Games
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700 & Above Employee
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Product Marketing Team Lead (Global markets) - Disney Getaway Blast
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Apr 2018 - Nov 2020
- Launched Gameloft’s newest free-to-play match3 mobile game licensed by the Walt Disney Company and managed all marketing functions in all stages of the product’s life-cycle including kick-off, early development, soft launch, worldwide launch and game evolution - Defined go-to-market strategy with $1m+ budget to create brand awareness, generate traffic and installations including but not limited to: user acquisition campaigns, press relations, promotion and partnership programs, social marketing actions, influencer activations, cross-promotion, app store optimization etc - Balanced internal (Gameloft) and licensor’s (Disney and Pixar studios) interests to meet project needs while managing cross-functional support teams including local marketing managers, user acquisition, cross-promotion, marketing assets creation, platform relations, localization and legal teams - Conducted market researches, competition benchmarks, polls and consumer studies and delivered relevant analysis to identify the game’s key markets, target audience, positioning, values, selling points - Ran A/B tests to optimize top-of-the-funnel KPIs and find key creatives that best resonate with core users driving ROI+ downloads - Represented the game at the D23 Expo (The biggest Disney fan convention) in Anaheim, California and coordinated activations to drive awareness and early-registrations during the event - Hired, trained and led marketing team for Disney Getaway Blast in the studio - Drove creation of game’s promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other needed assets for special marketing initiatives while making sure assets are top notch quality. - Cooperated with product, monetization teams to devise and drive live-ops roadmap on the marketing side - Ran executive level meetings to discuss the marketing plan, status of the project, and future projections Show less
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Advertisement, Video and Music Producer
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Jan 2008 - Aug 2020
• Produced official music video and the instrumental music of "Origo" the song of the famous hungarian celebrity, Joci Pápai, the song won "A Dal 2017" the Hungarian TV show and was sent to the Eurovision song contest where it ended as the 8th runner up in the final, it reached 26 million views on YouTube. • Managed 50+ small video projects while fulfilling client needs from vision to delivery • Cooperated with marketing managers and agencies to produce new ideas for company branding, promotional campaigns, and marketing communication • Led production teams up to 15 people, including actors, singers, musicians, dancers, DOPs, lighting technicians, post production specialists etc. • Evaluated trends, assessed data and kept up-to-date with the latest marketing trends • Handled cinematography with Black Magic Design, Red, Arri, Canon and Panasonic cameras. • Edited raw footages to produce complete video products to meet specifications by using Adobe Premiere Pro, After Effects, Davinci Resolve softwares. • Produced, mixed and mastered 60+ remixes and songs with Ableton live and favorite vsts from Shadow Hills, Lindell, Output, Native Instruments, Spectacronics, Soundtoys etc. Show less
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Intellyo
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Austria
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Advertising Services
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Product Marketing Manager
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Apr 2017 - Apr 2018
• Developed integrated marketing communications plans for Intellyo's Saas content management system, the Creator Engine. • Acted as a liaison between the product and marketing team to ensure product market fit. • Managed and executed performance marketing campaigns on Facebook and Google. • Initiated market and competitor research and analysis to identify key markets, target audience and positioning for Intellyo Creator Engine. • Designed and developed the front-end of the landing pages for targeted marketing campaigns. • Managed and coached marketing team of 4 people • Produced software animations, visuals, motion graphics and videos for marketing campaigns with Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Davinci Resolve and Fusion. • Gained experience in agile/scrum methodologies Show less
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Budapest Airport
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Hungary
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Aviation and Aerospace Component Manufacturing
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300 - 400 Employee
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Digital Marketing Manager
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Oct 2016 - Feb 2017
• Managed 730k visitors of the official website of Hungary’s main airport • Our team managed the 56k Euro investment of the airport’s new website project • Managed social media sites with 80k followers. • Managed 730k visitors of the official website of Hungary’s main airport • Our team managed the 56k Euro investment of the airport’s new website project • Managed social media sites with 80k followers.
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Chicken Banana
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Spain
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Entertainment Providers
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1 - 100 Employee
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Digital Marketing Specialist
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Jul 2014 - Aug 2016
• Created compelling visual marketing assets which resulted in decreased CPI during the local UA campaigns and maximized the capacity of game rooms. • Run concept appeal tests to determine new product line development directions. • Designed customer experiences and reached 4.9 rating on Facebook and 5.0 rating out of 3797 users on TripAdvisor using customer experience maps to uncover improvable touchpoints throughout the entire customer funnel • Created compelling visual marketing assets which resulted in decreased CPI during the local UA campaigns and maximized the capacity of game rooms. • Run concept appeal tests to determine new product line development directions. • Designed customer experiences and reached 4.9 rating on Facebook and 5.0 rating out of 3797 users on TripAdvisor using customer experience maps to uncover improvable touchpoints throughout the entire customer funnel
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Content Producer
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2013 - 2013
ALEA is the trendiest lounge in the area of Paphos harbor in Cyprus. I made promotional content and took part in promoting the place. ALEA is the trendiest lounge in the area of Paphos harbor in Cyprus. I made promotional content and took part in promoting the place.
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Telekom HU
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Hungary
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Telecommunications
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700 & Above Employee
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Customer Service Associate
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Oct 2009 - Jun 2010
Back-office e-mail work, solving customers’ problems, billing problems, offering products and services, administration in MS Excel and Telekom intranet. Back-office e-mail work, solving customers’ problems, billing problems, offering products and services, administration in MS Excel and Telekom intranet.
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Education
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University of Óbuda
Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
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