Experience

PG ONE

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • May 2022 - Present



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Account Manager

  • May 2022 - Present



Amazon

• United States
• Software Development
• 700 & Above Employee

• Investigation Specialist (Client Onboarding Analyst)

  • Dec 2019 - Apr 2022

  ➤ Conduct in-depth analyses of customer data at both individual and corporate levels. ➤ Liaise with business customers in English and Chinese on the telephone and online, drawing on operational expertise to troubleshoot problems and enhance the customer experience. ➤ Conduct in-depth analyses of customer data at both individual and corporate levels. ➤ Liaise with business customers in English and Chinese on the telephone and online, drawing on operational expertise to troubleshoot problems and enhance the customer experience.



iNNN Creative Solutions

• Hong Kong

• Associate Account Director / Account Manager

  • Jun 2017 - Aug 2019

  ➤ KEY ACCOUNTS: Uber, BMW, Reebok, Forevermark, MTR, Hong Kong Tourism Board, Alcon, G2000 Blaack, Hong Kong Finance. ➤ Key point of contact for clients at Manager/Team Leader level, and across divisions including Strategy, Business Development, Marketing and Research. ➤ Assisted the Account Director in identifying and investigating new business growth and performance opportunities. ➤ Developed total marketing solutions for Tier 1 clients from strategy to execution. Coordinated all aspects of client projects, from customer insight mining, strategy, creative brief cracking, holistic communication plan development, production and roll-out coordination. ➤ Organised regular client calls and meetings, internal creative reviews and pitch presentations. ➤ Built effective cross-functional relationships with other managers to agree on the effective allocation of internal resources, ensuring client briefs and expectations were met. ➤ Managed Account Executives to ensure timely and high quality delivery on a day-to-day basis, developing personal development plans to inspire and support them in achieving their long-term career goals. Show less



TBWA HONG KONG

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • May 2016 - May 2017

  ➤ KEY ACCOUNTS (through-the-line): Adidas, Standard Chartered Bank ➤ Developed effective client relationships and worked closely with colleagues across the agency to deliver a top-quality service and maximise client satisfaction. ➤ Led cross-functional projects in collaboration with the planning, creative, production and programming teams, in addition to overseas offices. ➤ Project managed a successful above-the-line campaign for Adidas targeted at the local Hong Kong market. ➤ Drove through-the-line campaigns for credit cards and loans on behalf of major financial institutions, such as Standard Chartered. ➤ Worked with overseas offices and production teams to adapt regional TV commercials and online videos for the local media platform. ➤ Planned and executed photoshoot logistics to support global materials for Tier 1 clients across the board. ➤ Collaborating with partner agencies on campaigns, for example for a spin-off media campaign for Adidas. ➤ Negotiating prices and monitoring margins to achieve revenue targets. ➤ Achieved GOLD for ‘Excellence in Retail Marketing’ in the Marketing Excellence Awards 2017 for work on the Adidas HK ‘Adidas Climaheat Snowrun 2017’ campaign. Show less



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Senior Account Executive / Account Executive

  • Jun 2014 - Apr 2016

  ➤ KEY ACCOUNTS: Cathay Pacific Airways and Dragonair (Hong Kong). ➤ Managed client accounts and delivering key campaign proposal presentations. ➤ Planned and executed regional and local integrated campaigns across tactical promotions, new route launches, partnership collaborations and event sponsorships to achieve specific business objectives. ➤ Drove the Hong Kong Sevens Campaign to increase Cathay Pacific's brand loyalty through sponsorship of this key annual sporting event. ➤ Led and facilitated internal project coordination among creative team, media team, programming team, traffic team, production, as well as overseas offices, so as to ensure on-track project progress. ➤ Conducted post-campaign evaluations, collating and analysing data from the media team to deliver a comprehensive report to clients. ➤ Prepared daily media clippings and conducting holistic monthly competitive reports to keep the team and clients updated with the latest marketing trends and the media spend of key competitors. Show less



U Lifestyle (U Travel) of HKET

• Hong Kong

• Web Product Assistant

  • Sep 2013 - Jun 2014

  ➤ Contributed to website development in the areas of content research, data input, translation and editing. ➤ Contributed to website development in the areas of content research, data input, translation and editing.



nowTV

• On Air Presentation Assistant

  • Oct 2011 - May 2014

  ➤ Wrote, proofread and edited daily news content for nowTV’s news website and mobile applications. ➤ Wrote, proofread and edited daily news content for nowTV’s news website and mobile applications.



Make It Marketing Consultancy

• Marketing Intern

  • Jun 2013 - Aug 2013

  ➤ Prepared daily media clippings and coverage report for all events. ➤ Provided logistical and administrative support for all events and activities. ➤ Participated in brainstorming and event planning sessions and contributed to media pitching. ➤ Prepared daily media clippings and coverage report for all events. ➤ Provided logistical and administrative support for all events and activities. ➤ Participated in brainstorming and event planning sessions and contributed to media pitching.