Head Of Advertising

• Jul 2022 - Present

What I am doing so far is the following: ⭐Lead, develop, and hone an efficient Amazon Advertising strategy across multiple accounts, mainly for 6 products Campaign Strategy Campaign Structuring Sponsored Video Sponsored Display ⭐Setup benchmarks with credible market research as per product, per account, and per marketplace. ⭐I manage every aspect of Sponsored Products, Sponsored Brands, Sponsored Displays, and DSP campaigns to optimize growth and profitability. ⭐Collaborate with Influencer Marketer and internal team to improve digital strategy across outside Amazon platforms (Google ads, Meta ads) on key metrics that impact Advertising efficiencies ⭐Stay informed and closely aligned with Amazon Advertising programs and policies to develop Biweekly, monthly, and quarterly strategies. ⭐Monitor day-to-day outration of ad performance to identify and draw attention to areas for improvements ⭐Standardize future-proofed Amazon PPC strategy for new product launches ⭐High yielding targeted Amazon DSP Campaigns setup A to Z and optimizations ⭐Formulate actionable insights that result in timely optimizations to help to improve SERPs and ROAS. ⭐Adjust and optimize budgets, bids, and other campaign parameters based on real-time results ⭐Ensure that every advertising dollar is spent precisely, driving the finest attainable outcomes in lower ACoS and increased CR. ⭐Collaborate with Influencer Marketer and internal team to improve digital strategy across TikTok and YouTube on key metrics that impact Advertising efficiencies ⭐Create, rebuild, optimize, and track each of the 4 PPC campaign types over outside Amazon Platforms (Google, Meta) to maximize performance ⭐Create at the most suitable advertising intersections to bring forth the best possible growth solutions for Shopify Show less

eCommerce Advertising Professional

• Aug 2015 - Present

Been Freelancing in the digital marketing/advertising space since 2015. Mainly have freelanced for ⭐ Content Writing (Website Writing, Ghost Writing, EBooks) ⭐ Social Media Organic (Strategic Management, Calender, Branding) ⭐ Wordpress Development (Backend/Front end) ⭐ Shopify Development (Backend / Frontend) ⭐ Google Advertising (Search Ads, Display Ads & Shopping Ads) ⭐ Business Facebook (Facebook Marketplace, Facebook Ads) ⭐ Linkedin and Twitter Ads ⭐ Amazon PPC Advertising (Sponsored Brands, Sponsored Products, Sponsored Brand Videos) Show less

Advertising Manager

• Oct 2021 - Jul 2022

Amazon Advertising & Management

• Feb 2020 - Oct 2021

Scopist (Editor)

• Jun 2017 - Jul 2019

Social Media Marketing Manager

• Jan 2017 - Jun 2017

Content Writer

• Jun 2016 - Jan 2017

Content Writer / Product Reviewer

• Aug 2015 - May 2016

Writer

• May 2014 - Jun 2014