Shelley Lin
Style Advisor at L'intervalle Shoes Inc.- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Mandarin Native or bilingual proficiency
Topline Score
Bio
Tommy Tang
Shelley has great passion in everything she do. She is optimism, determined, and she has patient taking care repeated tasks. In the new era which digital marketing boost the business, I believe Shelley will find her anchor in her domain and create great values in her professional journey.
Tommy Tang
Shelley has great passion in everything she do. She is optimism, determined, and she has patient taking care repeated tasks. In the new era which digital marketing boost the business, I believe Shelley will find her anchor in her domain and create great values in her professional journey.
Tommy Tang
Shelley has great passion in everything she do. She is optimism, determined, and she has patient taking care repeated tasks. In the new era which digital marketing boost the business, I believe Shelley will find her anchor in her domain and create great values in her professional journey.
Tommy Tang
Shelley has great passion in everything she do. She is optimism, determined, and she has patient taking care repeated tasks. In the new era which digital marketing boost the business, I believe Shelley will find her anchor in her domain and create great values in her professional journey.
Credentials
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WordPress 5 Essential Training
LinkedInDec, 2020- Oct, 2024
Experience
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L'INTERVALLE
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Canada
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Retail
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1 - 100 Employee
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Style Advisor
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Sep 2021 - Present
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Webistry
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Canada
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Advertising Services
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1 - 100 Employee
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Marketing Copywriter
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Oct 2022 - Aug 2023
Webistry is a boutique digital marketing agency in Montréal, producing full-service copy, experimentation, CRO, & paid media solutions for businesses ranging from local to enterprise. THE COPY GIRL - WRITING— Writing for PPC ads, landing pages, websites, SEO copy, social media, e-commerce, blog posts. — Conduct brand/market research for various verticals, incl.: dental, legal, food, home services.— Editing and QA on copy for others. Generate copy for team’s short-notice help tickets. DUCKS IN A ROW - ADMIN— Client & internal communications: reports, emails, meetings & minutes. — Admin & deliverables planning for my dept. Assist with general project mgmt. — Work with CRO, paid & dev teams to align on & surpass client expectations. — Manage relationships with outsourcing partners & freelancers. 21ST CENTURY - TOOLS— CMS mgmt: Wordpress, Google Docs (AEM Franklin / Project Helix extension). — SEO: SEMRush, Surfer, SEO Meta 1 Click, Brightlocal. — Digital advertising & data: UA, GA4, GSC, GTM, Hotjar, Tidio chatbot.— Admin: Asana, Slack, G-Suite. Conceptualize target audience, consumer mindset, & behaviour throughout buying cycle. Suggest conversion-focused changes to drive higher AOV, CVR, & CLE as well as lower CPL, using language and psychology in targeted marketing. Problem-solve independently and conduct proactive research. Show less
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SEO & Copywriting Intern
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Jul 2022 - Oct 2022
— Develop fundamental understanding of ranking factors & applying concepts to SEO copy. — Learn platforms & tools for digital advertising & research (qualitative & quantitative). — Assist co-ordination of SEO dept, as well as client projects & internal/external communications.
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IGNITE (Humber College & University of Guelph-Humber)
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Canada
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Technology, Information and Internet
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1 - 100 Employee
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Email Marketing Specialist
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Sep 2021 - May 2022
Crafting emails for initiatives, events, & various communications on behalf of Student Union. — Conceptualize & execute headlines, copy, A/B tests, formatting, media selection. — Proactive admin + graphic design to solve problems & streamline operations. — Integrate latest web editorial content to coordinate promotions. - Mailchimp, Eventbrite, Wordpress, Asana, Sharepoint - strategized survey-giveaway: 1300+ lead conversions w. qualitative feedback. - up to 70% opens and 33.6% clicks (avg 6k recipients), w. avg 47.4% opens and 9.3% clicks. Show less
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Shoppers Drug Mart
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Canada
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Retail
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700 & Above Employee
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Social Media Coordinator
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Feb 2019 - Jan 2020
Designated content creator; digital mktg strategy— Trend forecasting, KPI reports; plan & execute content — Up to 10x engagement growth— Styled visually elevated media to differentiate from other SDMs
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Team Supervisor
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Aug 2018 - Jan 2020
Keyholder; managed & trained staff— Raised $2300+, lead store fundraiser efforts to recordbreaking $4000+— Contest 1st place: Optimum acct. recruits — Employee of the month (09/'18)
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Beauty Advisor
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Aug 2018 - Jan 2020
Image consulting, skin/MUA, events & admin, Mandarin CRM/translator— Lead sales: up to $2000+/day — Assist mgmt - activations, merchandising, stock— Attend luxury/beauty brand & industry events on dept. behalf
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Fairy Gardens Montréal
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Montreal, Quebec, Canada
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Creative Director
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Apr 2017 - Sep 2017
Handcrafted glass succulent terrariums made locally with farmer’s market flora — Strategized & executed: design, marketing, media, sales, pop-ups — Created & gardened all terrariums; networked w/ local artisans, vendors, community Handcrafted glass succulent terrariums made locally with farmer’s market flora — Strategized & executed: design, marketing, media, sales, pop-ups — Created & gardened all terrariums; networked w/ local artisans, vendors, community
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Hudson's Bay
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Canada
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Retail
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700 & Above Employee
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Beauty Dept. Assistant
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Sep 2013 - Dec 2013
Luxury beauty & fragrance; events/admin — In-dept. roles (Chanel, Dior, Lancôme, Guerlain, Estée Lauder, MAC, etc) — Gala production; assisted mgmt Luxury beauty & fragrance; events/admin — In-dept. roles (Chanel, Dior, Lancôme, Guerlain, Estée Lauder, MAC, etc) — Gala production; assisted mgmt
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Education
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Humber College
Diploma studies -
McGill University
Bachelor of Arts studies