Sylvie Charette
President at Plastube, Inc.- Claim this Profile
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Bio
Experience
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Plastube Inc.
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Canada
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Packaging and Containers Manufacturing
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1 - 100 Employee
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President
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Aug 2022 - Present
Granby, Quebec, Canada
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Business Management Consultant
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Nov 2019 - Sep 2022
Montreal, Quebec, Canada • Intervened and partnered with senior management to realign the global company experiencing challenges with high turnover, sales decline, and a difficult economic context. • Led sales, manufacturing, distribution, logistics & product development for the international division; • • Directed a lean team of 5 who generated multi-millions growth across 60 countries • Reengineered operational processes, sales strategies, and corporate vision during a period of integrations • Redefined… Show more • Intervened and partnered with senior management to realign the global company experiencing challenges with high turnover, sales decline, and a difficult economic context. • Led sales, manufacturing, distribution, logistics & product development for the international division; • • Directed a lean team of 5 who generated multi-millions growth across 60 countries • Reengineered operational processes, sales strategies, and corporate vision during a period of integrations • Redefined product categories, pricing, and offerings to focus on core USPs; simplified the product development approach with improved quality levels, meeting customer expectations & cost targets • Re-established relationships & trust with international distributors to solidify confidence in the product portfolio. • Secured distribution channels in new markets (LATAM & EU), removing barriers to entry for a multi-brand portfolio Key Achievements o Achieved YoY double digit growth (2021 - 23%; 2020 – 12%) that halted financial losses o Relaunched a major product category across multiple countries by repairing the neglected distribution networks o Led the launch of 2 new products after completing their development & production startup, per forecasted demand o Moved into the role of Vice-President of Supply & Logistics following an unexpected departure to “stop the bleed”; maintained operations while saving the employment of the affected staff Show less
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President - Owner
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Aug 2014 - Dec 2019
Montreal, Canada Area • Created a start-up that relaunched the distribution of a specialized niche baby product in North America • Launched a sister company to distribute & market complimentary innovative brands through secured distribution networks with all major distributors Key Achievements o Achieved multi-millions annual sales by Year 2 for the niche baby product alone o Drove the startup to profitability within 15 months through leadership & strong stakeholder partnerships o Generated… Show more • Created a start-up that relaunched the distribution of a specialized niche baby product in North America • Launched a sister company to distribute & market complimentary innovative brands through secured distribution networks with all major distributors Key Achievements o Achieved multi-millions annual sales by Year 2 for the niche baby product alone o Drove the startup to profitability within 15 months through leadership & strong stakeholder partnerships o Generated $1MM in incremental sales by establishing an online retail business and sales through Amazon Show less
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Holding AngelCare Inc.
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Canada
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Retail
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President
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Jan 2013 - Jul 2014
Montreal, Quebec, Canada • Earned a promotion in recognition of growing the organization from a 2-person operation (1999) with $3MM in sales into the world’s largest baby monitor and diaper disposal product manufacturer, with 28 associates & multi millions in sales. • Managed the major relocation project to house all staff in a new centralized head office, 3X times larger in footprint •Restructured the company into a sales-oriented organization from one being focused on manufacturing ✓ Redefined… Show more • Earned a promotion in recognition of growing the organization from a 2-person operation (1999) with $3MM in sales into the world’s largest baby monitor and diaper disposal product manufacturer, with 28 associates & multi millions in sales. • Managed the major relocation project to house all staff in a new centralized head office, 3X times larger in footprint •Restructured the company into a sales-oriented organization from one being focused on manufacturing ✓ Redefined the role of the Marketing team & its leadership to better reflect the organization’s new mission ✓ Reorganized the Sales Force & hired the right profiles for Sales Director & Account Management ✓ Directed the realignment of all departments to a sales mentality (Finance, Accounting, Customer Service) Key Achievements o Introduced management best practice, lean management techniques & automation of operations o Transformed the organization into a remarkably well-tuned operation that achieved multi-millions in sales per employee Show less
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Managing Director
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Nov 1999 - Dec 2012
Montreal, Canada Area Managing Director (2003-2012) Created a more efficient multi-business management system in 2003 by structuring a holding company with subsidiaries. Developed relationships and managed negotiations for the highly profitable sale of an acquisition within 18 months. Director Finance (2001-2003) • Directed all financial responsibilities including accounting, P&L analysis & budget management • Negotiated license agreements, contracts & other legal transactions in partnership… Show more Managing Director (2003-2012) Created a more efficient multi-business management system in 2003 by structuring a holding company with subsidiaries. Developed relationships and managed negotiations for the highly profitable sale of an acquisition within 18 months. Director Finance (2001-2003) • Directed all financial responsibilities including accounting, P&L analysis & budget management • Negotiated license agreements, contracts & other legal transactions in partnership with the legal department Director, Administration & Finance (1999-2001) • Led operations as the first employee for the startup ($5MM); Recruited, hired & trained all staff • Structured the operational framework; established manufacturing, marketing and administrative divisions Show less
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Director Administration
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1997 - 1999
Montreal, Quebec, Canada Directed office operations for a startup funded by the Danish Corporation NEG Micon, manufacturer of wind turbines. Overhauled the structure of the Montreal office; hired new staff, managed equipment imports, and established new manufacturing facilities.
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Education
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Université de Montréal
Arts & Sciences