Digital Marketing Consultant

• Nov 2021 - Present

Freelance English and Chinese Digital Marketer

• Aug 2020 - Present

Helping start-ups and small businesses in Fashion, Technology and Motherhood to grow their business: • Driving sales, leads and traffic to website through Facebook and Google Ads • Improving conversion rates of E-commerce site (BigCommerce), from 0.5% to 1.34% through implementation of Mailchimp abandon cart, website pop ups and live chat. • Creating Instagram content with Canva and scheduling posts via Hootsuite • Designing email templates and conduct A/B testing for various email campaigns • Provide overall digital strategic approach to clients ACHIEVEMENT Increased E-commerce client's revenue by 300% compared to previous 4 month period and conversion rates has improved from 0.5% to 1.34%. Show less

Digital Campaign & Client Manager

• Nov 2020 - Jun 2021

Delivering national digital projects for IGA, leading independent grocers of Australia, across social content, social ads, EDMs, web development, E-commerce, conversion optimisation and UX. • Work with IGA's marketing team (clients) on content, e-commerce and digital marketing plans in line with key business goals • Optimising work processes to help with operations • Executing digital campaigns with tight timelines by strategically managing the time of the creative and technical team as well as clients' expectations. • Publishing monthly reporting of campaign performance with insights and recommendations • Scoping of upcoming new campaigns KEY ACHIEVEMENT Gain 4,400 email sign ups within 2 weeks of a Partnership campaign with CPA of only $2. Show less

Migrapreneur - SYD 2020

• May 2020 - Aug 2020

Start-Up Mission: Making it effortless for everyone to cook local authentic cuisine • Market & User Research • Competitor Research • E-commerce site creation through Shopify Start-Up Mission: Making it effortless for everyone to cook local authentic cuisine • Market & User Research • Competitor Research • E-commerce site creation through Shopify

Digital & E-Commerce Account Manager

• Jul 2016 - Jul 2020

Specialised in digital & e-commerce projects across Australia, China and US Worked on brands such as Lancôme, Kosmea, DHL, Chemist Warehouse, Vinnies, RMIT, Cebu Pacific & Ironfish 1. E-Commerce • Plan and manage client’s eCommerce websites online merchandising • Optimise user experience and website functionality to drive sales and lead generation • Drive & grow sales through digital marketing channels such as PPC, SEO, Social Media and Display. 2. Social & PPC • Grow and build WeChat and Weibo community • Work with specialist to run Baidu PPC • Plan and optimise media plans that would include Facebook, Instagram & PPC ads and influencers 3. CRM • Devise various strategies for high value customers, upsell and cross sell • Work with CRM specialist to segment audience based on behaviours and profiles, set up email drips. 4. SEO • Conduct keyword research, technical audits, competitor analysis, site architecture reviews • Work with freelancers on Google & Baidu SEO content and link building 5. Strategy & Reporting • Work with cross functional team to develop marketing strategies and plans based on initial market research & competitor research • Using Web analytics, Ads analytics and SEO tools to review campaigns weekly and monthly report to provide clients actionable improvements 6. Client & Production Team Management • Coordinate with design, technical & social team to ensure assets are delivered on schedule and on budget • Develop and maintain strong relationships with clients • Identify upsell opportunities and grow revenue within account portfolio KEY ACHIEVEMENTS • Planned and launched a media and influencer campaign which resulted in 300% E-commerce ROI. View case study link below • Grew clients E-commerce site revenue increased 160% and improved conversion rates from 0.5% to 3% • Strategically optimised Google Ad campaign which increased conversion rate from 5.99% to 15.07% • Created a Social Campaign which gained 11,000 followers Show less

Ecommerce & Digital Specialist

• Apr 2016 - Jul 2016

1. Website Strategy and Webmastering• Planning of online merchandise and website content to drive website traffic and user engagement• Work with agencies for digital assets requirements and website update• Daily management of the CMS (content management system) based on Demandware platform• Work with regional team to ensure features roadmap are tested and rolled out2. Digital Marketing and Analytics• Utilising analytics to make data-driven decisions and recommendation• Driving continued growth through digital channels, including EDM, SEO, SEM, Paid Media & Social Media Show less

Regional Digital Communication Specialist

• Jun 2015 - Mar 2016

Managing 8 markets including China, Taiwan, Singapore, Malaysia, Hong Kong, Korea, Japan,Thailand and Australia1. Campaigns and On-Going Digital Content• Define and implement digital and social contents and campaigns within local markets • Online catalogue merchandising optimization • Coordination with Digital Global team and Regional Marketing team• Assess performance, results and corrective actions2. E-Commerce Website and Features Roll-out• Working with markets to define Asia requirements for new version of website and features• Implementing and testing new site features within China and Japan• Working closely with Australia and Japan market, Global technical and design team, freelance designer to develop technical requirements and mockups for their new responsive E-commerce site.3. Digital Analytics • Defining KPIs and metrics for regional reporting • Working with the team to drive decision making based on actionable insightsACHIEVEMENTImplemented an innovative way to bring brand offline experience to online in APAC through video content on campaign site as well as other digital platforms, increasing time on site by 1.5 times, social engagement increased by 2 times and revenue grew by 120% Show less

Regional Digital Marketing Specialist

• May 2014 - Apr 2015

Managing 12 markets including Singapore, Philippines, Vietnam, Myanmar, Cambodia, Laos, Mongolia, Brunei, Guam, Tahiti, New Caledonia, Sri Lanka 1. Regional Websites Management • Managing BMW Asia’s 14 websites, by liaising with headquarters, markets, internal team and agencies to ensure up-to-date information on the website and rollout of new models 2. Regional Digital Platforms Management • Monitor regional markets web presence, social media pages and digital advertising materials to ensure consistency and compliance with the BMW Digital Brand Corporate Identity • Support and coach the markets in the implementation of digital and social media initiatives. 3. SEO, SEM and Online Media Management • Optimise website presence with monthly review of SEO & SEM • Manage media buys for product launches and campaigns 4. Social Media Management • Develop new editorial content for the regional BMW Asia Insider Facebook, Instagram and Youtube Channel that support product launch, amplify events and communication campaigns ACHIEVEMENT Managed all aspects of mega scale BMW World 2014 event's digital campaign, a 1 month campaign that includes a microsite (91K page views), online and social advertising (reach 1.7mil), SEO & SEM, augmented reality app (3000 downloads), Instagram hashtag photo booth (6.6K hashtags, reach 1.6 mil), social media listening to event buzz analysis digital report. Show less

Explorer

• Jul 2013 - May 2014

• Travelled in Europe – Solo backpacking trip • Started a website (www.whytravelsolo.wordpress.com) and Facebook page for solo female travellers and inspire more to travel alone • Worked at The Shop House Hostel as a Guest Relations Officer and Nespresso as Sales Promoter • Travelled in Europe – Solo backpacking trip • Started a website (www.whytravelsolo.wordpress.com) and Facebook page for solo female travellers and inspire more to travel alone • Worked at The Shop House Hostel as a Guest Relations Officer and Nespresso as Sales Promoter

Senior Sales & Marketing Executive

• Jul 2010 - Jun 2013

The Network Hub Pte Ltd is a reseller for Adobe, Apple, Hewlett Packard and distributor for Autodesk 1. Digital, Social Media Marketing & E-Commerce • Manage and monitor company websites and Facebook account • Develop new editorial content for Facebook • Directed revamp of company website and e-commerce site from conception to completion 2. Strategy Planning & Brand Development • Play a major role in brand development projects: market research, market analysis, planning, development and execution of comprehensive marketing programs targeted to the millennial generation demographic. The programs generate annual sales revenue of $4 Million for products of the brands: Adobe, Apple, Autodesk, Seagate, Hewlett-Packard, Microsoft and Norton 3. Marketing Communications & Events • Plan, manage and execute multiple road shows and company events • Responsible for conceptualising, copywriting and working with design team on print advertisements • Collaborating with partners by strategising and co-developing promotional activities 4. Business Development • Developed own client base with IT & marketing personnel, and directors of the company through cold-calling, industry visits and constant engagement with clients • Clinched deals with self-identified 70 accounts and 10 referral accounts and managed 280 accounts over a period of a year Achievement • Created and executed social campaign for brand awareness targeted to students, resulting in 50% increase in fan base, 20% increase in website traffic • 50% increase in sales during Christmas campaign period, through print advertisements and guerrilla marketing in town Show less