Sylvia A.
Product Strategy Lead at Seribu Tujuan- Claim this Profile
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Arabic Elementary proficiency
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French Elementary proficiency
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English Native or bilingual proficiency
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Indonesian Native or bilingual proficiency
Topline Score
Bio
Credentials
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Global Scope 2021
PracteraMar, 2021- Oct, 2024 -
Virtual Internship Program: Startup Journey
Sydney School of EntrepreneurshipFeb, 2021- Oct, 2024
Experience
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Seribu Tujuan
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Indonesia
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Mental Health Care
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1 - 100 Employee
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Product Strategy Lead
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Dec 2022 - Present
Seribu Tujuan takes a multidisciplinary approach to develop accessible, inclusive, and innovative mental health care. We started as a group of youths who were disheartened by how mental health is stigmatised, poorly treated, and neglected in Indonesia. Since 2018, we strive to implement culturally adjusted mental health interventions in Indonesia based on international standards. Areas of responsibility:• Act as a liaison between the Business Development team, the marketing team, and the product development team to ensure that the product offerings’ vision align with actual user interface (UI)/user experience (UX) design and technical capabilities. • Strategize for and manage research and development (R&D) activities, the product roadmap, as well as weekly cross–functional team collaboration towards the upcoming mobile app’s overall design and architecture. • Write and proofread copy for a variety of mediums — including the brand guidelines document, product descriptions, email campaigns, contents for the upcoming mobile app, and more. Show less
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Business Development Specialist (Executive team)
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Dec 2021 - Present
Areas of responsibility:• Strategize for sustained success of the organization by developing innovative strategies to diversify mental health education outreach. And by establishing barriers to competition/ a durable competitive advantage using the POCD (PEOPLE–OPPORTUNITY–CONTEXT–DEALS) Framework.• Collaborate with members of the Executive Leadership team to consistently monitor as well as improve productivity and morale all through the internal team. This is translated into regularly scheduled mental health check–ins, weekly meetings, ad hoc one–on–one meetings, Town Hall meetings, and team–building activities.• Spearhead ongoing research and development (R&D) activities for a scheduled company–wide rebrand, user interface (UI)/ user experience (UX) design, and mobile app development. Show less
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Amazon Web Services (AWS)
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United States
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IT Services and IT Consulting
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700 & Above Employee
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AWS She Builds Mentorship Program | Mentee under AWS Mentor, Pauline Astrid Ferrer
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Aug 2022 - Present
The AWS She Builds Mentorship Program is a free 12-week plus program designed to create an inclusive and supportive environment for career development within an evolving network of women in technology. The goal is aimed to challenge, motivate, inspire and empower women who want to enter into the technology field, or want to gain real-life insights into the world of technology. The AWS She Builds Mentorship Program is a free 12-week plus program designed to create an inclusive and supportive environment for career development within an evolving network of women in technology. The goal is aimed to challenge, motivate, inspire and empower women who want to enter into the technology field, or want to gain real-life insights into the world of technology.
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UNSW Founders
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Australia
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Higher Education
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1 - 100 Employee
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UNSW Founders Program
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Sep 2021 - Present
The Founders Program supports students, staff and alumni to build entrepreneurship skills, and found and grow real companies. The Founders Program supports students, staff and alumni to build entrepreneurship skills, and found and grow real companies.
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UNSW
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Australia
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Higher Education
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700 & Above Employee
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ADA Student Experience Ambassador
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Jan 2023 - Present
The Student Ambassador role in the Faculty of Arts, Design & Architecture plays a key role in supporting the ADA student experience, with a focus on student life, outreach, onboarding and transition, and co-curricular initiatives. Activities may involve (but are not limited to) representing the Faculty of Arts, Design & Architecture by supporting the delivery of events and providing accurate information to current students on student experience initiatives. Ambassadors are often a friendly face for students to connect with the Faculty of Arts, Design & Architecture and build a sense of belonging and confidence navigating university. Show less
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Australian National Maritime Museum
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Australia
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Museums, Historical Sites, and Zoos
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100 - 200 Employee
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Exhibition Designer (interdisciplinary project–based Work Integrated Learning)
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Sep 2022 - Nov 2022
For three months, the Australian National Maritime Museum tasked my team and I to collaboratively produce an innovative exhibition concept that's developed to the stage that it'd be ready to go into production for installation. The purpose of the 24/7 outdoor exhibition is to link the Museum's exhibition building and wharves at 2 Murray Street with its Wharf 7 Building at 58 Pirrama Road, as well as to create a maritime heritage precinct together with the National Migration Monument (formerly the ❝Welcome Wall❞). The exhibition is scheduled up to March 2025. This internship opportunity was facilitated by University of New South Wales (UNSW)’s CDEV3000/6000 Practice of Work course, which was an interdisciplinary project–based Work Integrated Learning (WIL) course aimed at developing students’ personal and professional competitive edge in interdisciplinary teams. Scope inclusions: Exhibition design, approved and edited interpretive text, all images with copyright clearances, stakeholder management, audience evaluation, and project management. Scope exclusions: Quotes for production, production processes, and installation. Show less
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Kultura Trail
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Australia
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Travel Arrangements
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1 - 100 Employee
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Social Media Director
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Dec 2021 - Mar 2022
— Responsible for content creation; scheduling posts; monitoring social media metrics daily; maintaining good steady engagement rates (i.e., between 1% to 5% of total followers) across all social media channels; and establishing mutually beneficial partnerships with event professionals. — Consistently undertook research into and kept abreast of latest social media trends. — Planned, produced, proofread, scheduled as well as posted many different types of content together with captions that perfectly fit the brand voice. Adobe Lightroom, Photoshop, Canva, Final Cut Pro, InShot - Video Editor & Maker, Instagram Reels, VN Video Editor & TikTok were utilized. — Developed a growth strategy for cultivating a proactive and loyal social media following, who would ultimately become paying customers. — Assisted with building a larger outreach, increasing sales, and brand awareness through social media marketing. — Official Associated Event for the Sydney Lunar Festival 2022. Show less
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ADA Welcome Caller – Arts, Design, & Architecture Student Experience
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Jan 2022 - Feb 2022
Assigned to call new Arts, Design, & Architecture students in a professional but friendly way by means of sharing information about relevant support services, tips, and/or my own experiences. Assigned to call new Arts, Design, & Architecture students in a professional but friendly way by means of sharing information about relevant support services, tips, and/or my own experiences.
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Haymarket HQ
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Australia
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International Trade and Development
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1 - 100 Employee
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The FFWD program
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Feb 2021 - May 2021
The FFWD program is developed by Haymarket HQ and is funded by the NSW Government, through Study NSW. The goal of the program is to support students as well as aspiring entrepreneurs to successfully build their startups in and outside of Australia, by giving them the tools and networks to do so. Through this program, my business partner and I successfully implemented the Lean Startup methodology on a fun, interactive fashion house/ virtual concept store that sold childrenswear with memorable themes of magical realism as well as nostalgic fairy tales. Its ultimate aim was to facilitate a unique, multi–sensory way of buying for the target market, and to make high–quality, ethically sourced, and sustainable childrenswear more accessible. [This fashion house/ virtual concept store is currently on pause.] Show less
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NSW Office of Local Government
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Australia
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Government Administration
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1 - 100 Employee
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NSW Government Virtual Internship Program
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Feb 2021 - Mar 2021
A virtual internship program that align with functional areas of interest (Policy, Digital, Data Analysis & Legal) within the NSW Government Graduate Program and reflect the variety of work that their Graduates do. A virtual internship program that align with functional areas of interest (Policy, Digital, Data Analysis & Legal) within the NSW Government Graduate Program and reflect the variety of work that their Graduates do.
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Western Sydney University
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Australia
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Higher Education
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700 & Above Employee
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Global Scope Program
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Jan 2021 - Mar 2021
A virtual work–integrated learning program whereby I was mentored to act as a business consultant for the non–profit organization Cystic Fibrosis Western Australia (CFWA) in a multi–disciplinary team to deliver solutions to real business problems. In doing so, I gained exceptional real–world experience; developed my employability skills; enhanced business capabilities; and expanded my professional network. A virtual work–integrated learning program whereby I was mentored to act as a business consultant for the non–profit organization Cystic Fibrosis Western Australia (CFWA) in a multi–disciplinary team to deliver solutions to real business problems. In doing so, I gained exceptional real–world experience; developed my employability skills; enhanced business capabilities; and expanded my professional network.
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Cystic Fibrosis WA
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Australia
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Hospitals and Health Care
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1 - 100 Employee
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Business Consultant
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Feb 2021 - Feb 2021
•Undertook research into the best marketing practices of other comparable organisations using appropriate secondary sources, & then identified target customer personas / categories for CFWA. •Provided recommendations on appropriate marketing channels — i.e. digital marketing through social media. •Provided an indicative cost–benefit analysis of implementing new digital marketing strategies & optimising the usage of their new digital fundraising platform — Fundraisin. •Developed a growth strategy for digital campaigns. Show less
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Sydney Startup Hub
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Australia
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1 - 100 Employee
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Virtual Startup Internship Program
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Jan 2021 - Feb 2021
Designed by Sydney School of Entrepreneurship in collaboration with the Sydney Startup Hub, this virtual internship gave me real–life problems and supported me as I came up with innovative solutions that could make a real difference behind the scenes of three startups (Vennu, Home Care Heroes/Like Family & Longtail UX) at different stages of their entrepreneurial journey. Designed by Sydney School of Entrepreneurship in collaboration with the Sydney Startup Hub, this virtual internship gave me real–life problems and supported me as I came up with innovative solutions that could make a real difference behind the scenes of three startups (Vennu, Home Care Heroes/Like Family & Longtail UX) at different stages of their entrepreneurial journey.
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Red Bull
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Austria
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Food and Beverage Services
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700 & Above Employee
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Red Bull Basement Hackathon & Competition
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Oct 2020 - Oct 2020
Participated in this online event and created with my business partner a solution to rental and accommodation scams specifically targeted at International Students in Australia, which was Domain.com.au meets Glassdoor. In other words, a platform listing verified off-campus properties from the marginal private rental market with reviews, by the students for the students. Participated in this online event and created with my business partner a solution to rental and accommodation scams specifically targeted at International Students in Australia, which was Domain.com.au meets Glassdoor. In other words, a platform listing verified off-campus properties from the marginal private rental market with reviews, by the students for the students.
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Sydney School of Entrepreneurship
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Australia
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Higher Education
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1 - 100 Employee
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Sydney School of Entrepreneurship Alumni Ambassador Program
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Jan 2019 - Apr 2019
• Regularly posted as well as shared any SSE–related content on social media and student groups that I am member of. • Promoted all of SSE’s co–curricular units at the Western Sydney University’s Western Fair (on March 20 2019) as an ambassador. • Regularly posted as well as shared any SSE–related content on social media and student groups that I am member of. • Promoted all of SSE’s co–curricular units at the Western Sydney University’s Western Fair (on March 20 2019) as an ambassador.
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Liverpool City Council
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United Kingdom
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Government Administration
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700 & Above Employee
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Liverpool City Council and Vibewire’s Spark South West Hackathon 2018
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Oct 2018 - Dec 2018
Participated in this 3–day hackathon at Western Sydney University's Liverpool Campus. Consequently, my team (GymSym) and I won first place with our wayfinding solution for Liverpool Hospital and the Ingham Institute. The wayfinding was planned to utilise electronic, light fidelity–controlled equipment (i.e. navigational beacon, voice directions, touch–operated intuitive 3D maps, portable audio–tactile maps, etc.), and to be easily operated via a mobile app. Also, we worked with Unite IT Consulting after the hackathon to implement a prototype/trial solution to navigate gym equipment at Western Sydney University’s gyms (aimed to be used as an MVP), but failed to secure further funding. Show less
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Education
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UNSW
Bachelor of Arts - BA, Linguistics & Psychology -
2020 - 2020
Mental Health First Aid Australia
Mental Health First Aid For The Suicidal Person Training & Accreditation -
2021 - 2021
Harvard Business School Online
Certificate in Credential of Readiness (CORe), Complete -
2020 - 2020
Harvard Business School Online
Certificate in Entrepreneurship Essentials, Complete -
2018 - 2018
Sydney School of Entrepreneurship
Ideation (pilot program), Entrepreneurial and Small Business Operations -
2004 - 2017
Qatar International School
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