Manager, Search & Performance Marketing

• May 2021 - Present

Senior Analyst, Search & Performance Marketing

• May 2020 - May 2021

Analyst, Search & Performance Marketing

• May 2019 - May 2020

Graphic Designer

• Sep 2018 - May 2019

● Created event graphics for promotion on the Questrom School of Business website and the BU Marketing Club’s social media accounts.● Designed templates to develop a consistent brand image across all social media platforms and display new, minimalist yet creative content. ● Engaged in club events such as guest speakers and office visits with local companies of varying industries (e.g. P&G, HubSpot, Bose). ● Created event graphics for promotion on the Questrom School of Business website and the BU Marketing Club’s social media accounts.● Designed templates to develop a consistent brand image across all social media platforms and display new, minimalist yet creative content. ● Engaged in club events such as guest speakers and office visits with local companies of varying industries (e.g. P&G, HubSpot, Bose).

Marketing Assistant

• Sep 2017 - May 2019

● Led email marketing automation programs through Constant Contact to engage and nurture 2,000 customers throughout their purchasing journey, implementing methods such as target segmentation and A/B testing.● Managed and consolidated multiple databases of 4,000 high value prospects and customers using Excel, Constant Contact, and Salesforce to generate a single, multi-functional source to be used for mailings and invoices.● Coordinated client outreach through seasonal mailings to increase holiday sales and maintain relationships with thousands of key clients, as well as build customer loyalty. ● Informally audited project downstream revenues using Excel to ensure accurate bookkeeping.● Constructed and analyzed surveys using Qualtrics to expand company’s knowledge of consumer preferences.

Quantitative Analyst

• Sep 2018 - Dec 2018

● Assessed statistical analysis on a team of 10 students, using methodologies such as cluster and conjoint analysis, price optimization, and sensitivities and simulations to gain consumer insights and support decision-making with quantitative models. ● Managed survey research project and questionnaire design, coordinating with cross-functional teams to determine information gaps, and ensured quality of surveys through interviews and focus groups. ● Interpreted Qualtrics survey results and presented meaningful data to team to aid decision making. ● Researched competitive landscape to develop an understanding of and cater to consumers’ unmet needs. ● Conducted multi-variable Monte Carlo Simulations using Excel’s @RISK to analyze the effect of key variables on profitability. ● Advised Marketing team regarding IMC schedule, brand elements, and product packaging.

Marketing Intern

• Jul 2018 - Aug 2018

● Executed digital marketing strategy through social media campaigns and direct email marketing to promote awareness of firm’s new brand. ● Increased average apartment ratings and facilitated positive reviews through raffle incentives in order to develop brand’s online presence.● Measured social media campaign success by analyzing metrics on Facebook Ads Manager. Cross-referenced Google Analytics data to analyze website traffic during campaigns. ● Supported creative content such as logos, flyers, and business cards to maintain the brand’s integrated marketing communications. ● Assisted with creation of branding book by using Photoshop to upload logo files (.ai, .jpeg, .png) to the database for easy access. ● Contracted vendors to purchase marketing materials, maintenance and office shirts, and promotional products.

Marketing Consultant

• Sep 2017 - Jan 2018

● Collaborated with a team of 8 to create innovative marketing campaigns for a local startup to increase user retention rates and brand awareness on college campuses before the release of client's mobile application. ● Launched unconventional, low-budget marketing campaigns through promotion via Snapchat and Instagram to engage with target market and increase social media impressions. ● Developed concept for video advertisement that client executed and posted on their website. ● Analyzed projects’ key costs to ensure CEOs made informed decisions.● Constructed and analyzed 200 surveys using Qualtrics to determine key information of client's target market in order to tailor appropriate marketing techniques.

Produce Clerk

• Sep 2015 - Aug 2017