Syju John

Digital Marketing Contractor at Capulet Communications
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Contact Information
Location
Vancouver, CA

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Bio

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Sid Tiwatne

I collaborated with Syju in multiple capacities at different organizations. She consistently demonstrated a proactive, solution-oriented approach and ability to manage priorities effectively. I worked with her as a client, and her manager and I have always found Syju as a reliable and dedicated team member who is always willing to go above and beyond to meet the needs of the team.

Prashant Tibrewal

Syju joined as one of the founding members of PetNine @ Italyx Ventures as Content and Marketing Head. She took on complete responsibility for product research and marketing. She is a very self-motivated individual, asks the right questions, and is always eager to learn. She worked very closely with our SEO agency, ran digital ads, reached out to our clients, and learnt on the job. I commend her work ethic and the high level of commitment that she brought to the work we did. I still remember her being an excellent multitasker and well-organized in her thoughts, ideas, and executions. She has all the qualities to make her a valuable and high-performing asset to any organization she wishes to work with.

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Credentials

  • Health Behaviour Change: From Evidence to Action
    Coursera
    Feb, 2023
    - Sep, 2024
  • Video for Brand Basics
    Google
    May, 2019
    - Sep, 2024
  • Activate customer-centric marketing
    Google
    Feb, 2019
    - Sep, 2024
  • Digital Marketing Professional Program
    Manipal ProLearn
    Dec, 2016
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Nov, 2022
    - Sep, 2024

Experience

    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Contractor
      • Jul 2023 - Present
    • United Kingdom
    • Non-profit Organizations
    • 100 - 200 Employee
    • Senior Manager - Media and Ad Ops
      • Jan 2022 - Present

      Girl Effect is a non-profit that reaches marginalized and vulnerable adolescent girls and young women across multiple countries with content and digital products that educates, answers questions and improves access to health services. As Sr Manager, Media and Ad Ops, I lead the media strategy across multiple programs, planning and the Ad Ops team for the Girl Effect portfolio. Some of the programs include Springster (in South Africa, Indonesia, Ghana, Mozambique, DRC and Nigeria), Chhaa… Show more Girl Effect is a non-profit that reaches marginalized and vulnerable adolescent girls and young women across multiple countries with content and digital products that educates, answers questions and improves access to health services. As Sr Manager, Media and Ad Ops, I lead the media strategy across multiple programs, planning and the Ad Ops team for the Girl Effect portfolio. Some of the programs include Springster (in South Africa, Indonesia, Ghana, Mozambique, DRC and Nigeria), Chhaa Jaa (in India), Tujibebe (in Tanzania) and Yegna (in Ethiopia).

    • Global Media and Ad Ops Manager
      • May 2021 - Dec 2021

    • India
    • Internet
    • 1 - 100 Employee
    • Consultant - Ad Ops
      • Apr 2020 - May 2021

      Working for Chhaa Jaa, the Indian division of Girl Effect - Execute Ads to increase visibility and reach target audience - Create media plans, performance reports, budget reports - Execute media plans to reach the established goals and objectives Working for Chhaa Jaa, the Indian division of Girl Effect - Execute Ads to increase visibility and reach target audience - Create media plans, performance reports, budget reports - Execute media plans to reach the established goals and objectives

    • Consultant - SEO Content Manager
      • Mar 2018 - Apr 2021

      Working as a SEO Content Manager for Resident Home (USA) with brands like Nectarsleep, Dreamcloud Sleep and Sleep Authority. Taking on varied roles to suit client requirements to help them create a better content and marketing ecosystem. Working as a SEO Content Manager for Resident Home (USA) with brands like Nectarsleep, Dreamcloud Sleep and Sleep Authority. Taking on varied roles to suit client requirements to help them create a better content and marketing ecosystem.

    • Germany
    • Museums, Historical Sites, and Zoos
    • Head of Marketing and Content
      • Feb 2016 - Feb 2018

      Creating content and implementing marketing strategies for 3 projects: -ISBmantra -EssaySunday -Petnine Creating content and implementing marketing strategies for 3 projects: -ISBmantra -EssaySunday -Petnine

    • India
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Executive - Organisational Marketing and Sales
      • Aug 2014 - Oct 2015

      -B2B sales- soft skills learning interventions -B2C sales- L&D certification programs -Training co-ordination and client management -Implementation of various marketing campaigns -B2B sales- soft skills learning interventions -B2C sales- L&D certification programs -Training co-ordination and client management -Implementation of various marketing campaigns

Education

  • Henley Business School
    Master of Science (MSc), Marketing and International Management
    2011 - 2012
  • Ashoka University
    Introduction to Behavioural Science, Behavioral Sciences
    2020 - 2020
  • Sri Bhagawan Mahaveer Jain College
    Bachelor's degree, Business Management

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